Amaze reports second quarter 2025 financial results

Amaze Holdings, Inc. reported financial results for the second quarter ended June 30, 2025, its first as a public company.

• Total revenue increased 1,134% to $0.87 million in Q2 2025 from $0.07 million in the same year-ago period. The increase in net contribution revenue was mostly attributable to the addition of sales from Amaze as the Company closed the acquisition during the first quarter of 2025.
• Gross profit increased 1,903% to $0.79 million in Q2 2025 from $(0.04) million in the same year-ago period. The increase in gross profit is primarily due to the operating leverage of the Amaze platform, which enables high-margin digital and physical sales with lower incremental cost compared to traditional wholesale models.
• Net loss was $5.5 million, or $(3.34) per share, in Q2 2025 compared to a net loss of $0.88 million, or $(1.22) per share, in the same year-ago period. The increase in net loss is largely driven by a $4.68 million increase in SG&A expenses that are primarily related to operating costs associated with Amaze’s creator-focused business model, including personnel, legal and professional services related to the reverse merger, and marketing costs to support platform growth.
• The company had $0.31 million in cash at June 30, 2025, compared to $0.16 million at Dec. 31, 2024.

Recent Operational Highlights

• Surpassed 200 million lifetime storefront visits and 12 million active creators, underscoring the Amaze platform’s scale and influence in the rapidly expanding creator economy.
• Announced several marquee partnerships in recent weeks, including Alex Caruso, Jamvana, Loaded Dice, Nutrius, and Ghost Gaming, among others.
• Partnered with Picsart, allowing users to turn their digital art, edits, and designs into physical products such as hoodies, stickers, and tote bags to sell.
• Began beta testing program for Amaze Digital Fits, a web-based tool that will enable Roblox creators to design avatar fashion with no 3D experience required.
• Partnered with VisitIQ, allowing Amaze to analyze, visualize, and activate first-party fan and creator data across its fast-growing platform, enabling Amaze to turn deep audience insights into smarter marketing, more comprehensive creator support, and product innovation.
• Launched digital payment strategy designed to modernize global payments, unlock new monetization tools, and enhance financial flexibility, emphasizing Amaze’s assertive push to lead in payment innovation.
• Formed strategic partnership with Parler, enabling creators to sell products directly through Parler’s growing network of social media properties including PlayTV and Parler.com.

“In our first full quarter as a public company, we took important steps to position Amaze for long-term success,” said Aaron Day, CEO of Amaze. “To solidify our position as the go-to platform for creators, we launched new integrations like Express Checkout and AI-driven selling tools, and we also expanded monetization opportunities to Roblox players and Picsart users. These innovations helped us surpass 200 million storefront visits and over 12 million active creators on the platform.

“Financially, we generated $0.87 million in net revenue this quarter, which we view as a strong baseline for future growth. Over the past several quarters, we’ve devoted significant time and effort to recapitalize the business and retool our technology infrastructure. With both initiatives far along, we now have improved liquidity to strategically invest in our business, which we expect to lead to accelerating topline growth and improved KPI performance through the second half of the year.”

Key Performance Indicators (KPIs)

• Gross Merchandise Value (GMV): $3.77 million
• Average Order Value (AOV): $50.00 (1H 2025)
• U.S. Conversion Rate: .41% of all traffic
• Creator Lifetime Value (LTV): $200.00
• Total Active Creators with Stores: Over 12 million
• Total Number of Active Visitors: Over 200 million

In other Amaze news, the company announced the launch of a reimagined and rebranded website.  The redesigned site unites the full Amaze family of brands under a cohesive experience, making it easier for users to discover, understand, and leverage the right tools for their goals, whether they’re launching their first product, scaling a brand, or engaging fans.

Beyond a refreshed aesthetic and intuitive navigation, the updated website delivers a streamlined path to Amaze’s full suite of offerings:

• Spring by Amaze (Black): Transform ideas into real-life products with ease.
• Teespring Marketplace by Amaze (Pink): Sell physical and digital merchandise to audiences worldwide.
• Amaze Digital Fits (Purple): Create custom Roblox wearables without 3D design skills.
• Studio by Amaze (Bright Blue): Build cohesive, on-brand marketing campaigns and funnels, no code required.
• Fresh Vine Wine (Merlot): Premium, low-calorie wine products that elevate brand experience.

“This new, integrated website is designed to accelerate revenue growth for Amaze and the creators and brands we serve,” said Day. “By uniting our entire ecosystem under one intuitive experience, we’re enabling creators to reach new audiences, convert more sales, and scale faster than ever.”