NRF: 197 million consumers shopped over Thanksgiving holiday weekend
The five-day holiday weekend from Thanksgiving through Cyber Monday saw an estimated 197 million shoppers, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is the second-highest number in the survey’s history after last year’s record of 200.4 million, and surpassed NRF’s initial expectations of 183.4 million shoppers. “Thanksgiving weekend retains...
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