Category: New Products

Tamron announces the launch of the 20-40mm F/2.8 Di III VXD (Model A062), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras. The lens will be on sale Oct. 27, 2022, at $699. The 20-40mm F2.8 is a new fast-aperture standard zoom lens that can be easily carried around for everyday shooting for both still images and video.... Read More

Venus Optics released the Laowa 58mm f/2.8 2X Ultra-Macro APO, a mirrorless-designed macro lens offering a 40.9° angle of view on full-frame sensors in four mount options. And like many other Laowa macro lenses, it can focus from 2:1 magnification to infinity. It features an apochromatic design that chromatic aberration is compressed to the minimum. With three ED elements and... Read More

Tamron announced the 150-500mm F/5-6.7 Di III VC VXD (Model A057), an ultra-telephoto zoom lens for FUJIFILM X-mount. The lens is will be on sale Oct. 13, 2022 at $1,499. The 150-500mm F5-6.7 covers a full-frame equivalent focal length range of 225mm to 750mm, combining compact size with stunning image quality across the entire zoom range—from the center of the... Read More

  Canva, the global visual communications platform,  announced a suite of new workplace products and features created to empower anyone to communicate visually, on any device, from anywhere in the world. “Visual communication is becoming an increasingly critical skill for teams of every size across almost every industry,” said Canva co-founder and CEO, Melanie Perkins. “It has been incredible to... Read More

GoPro announced three versions of its all-new HERO11 Black camera: HERO11 Black, HERO11 Black Creator Edition and HERO11 Black Mini. All three cameras feature a new, larger sensor that delivers the highest resolution, highest 10-bit color depth, highest level of video stabilization and widest field of view ever featured natively in a HERO camera, the company said. Each of the three new HERO11... Read More

Insta360 announced X3, a camera designed for social content creators. The camera features a new 1/2-inch sensor and 2.29-inch touchscreen and is capable of capturing 5.7K 360 video with Active HDR and the Invisible Selfie Stick effect, or 72MP photos with stunning details. X3 doubles as a standard action cam with Single-Lens Mode upgraded to sharp, ultra-wide 4K. X3 delivers... Read More

Panasonic introduced a new large-aperture ultra-wide fixed focal length lens, the LUMIX S 18mm F1.8 (S-S18), as the fifth addition to the series of F1.8 large-aperture lenses based on the L-Mount system standard. A total of five F1.8 fixed focal length lenses from the LUMIX S Series including the 85mm (S-S85), 50mm (S-S50), 35mm (S-S35), 24mm (S-S24), and the new... Read More

FUJIFILM North America Corp. launched the FUJIFILM X-H2 mirrorless digital camera (X-H2) featuring the new, back-illuminated 40.2MP X-Trans CMOS 5 HR sensor and the high-speed X-Processor 5, becoming the world’s first APS-C camera to enable 8K/30P Apple ProRes internal recording. The new mirrorless digital camera is expected to be available in late September 2022, at a manufacturer’s suggested retail price... Read More

Hasselblad unveiled the flagship X2D 100C camera, along with three new lenses to the XCD family, the XCD 2,5/38V, XCD 2,5/55V, and the XCD 2,5/90V, providing the ultimate experience for content creators. Hasselblad’s next-generation mirrorless medium-format digital camera, the X2D 100C, has a new dark grey tone body of machined aluminum. The X2D 100C houses a 100-megapixel back-side illuminated (BSI)... Read More

Sony Electronics Inc. announces the latest addition to its Cinema Line, the ILME-FR7, an E-mount interchangeable lens camera with a full-frame image sensor and built-in pan/tilt/zoom (PTZ) functionality. Its versatile remote control and cinematic features open creative possibilities in the studio, live production, and filmmaking settings, the company says. A high-performance full-frame image sensor and the scope of Sony’s E-mount lens lineup... Read More