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Kodak Alaris blog post at KioskMarketplace News 

Kodak Alaris blog post at KioskMarketplace

GaryPageau , ,
From our post at KioskMarketplace.com: “Kodak Alaris, the Rochester, N.Y.- based spin-off from Eastman Kodak, today unveiled the Kodak Photo Service — a move that opens up the company’s worldwide installed base of more than 100,000 Kodak Picture Kiosks and printers to developers. The program brings to fruition the initial efforts of the Kodak Developer program, which was in place and... Read More
Drawn to our DMA exhibit like a magnet, from the Darwillisms blog News 

Drawn to our DMA exhibit like a magnet, from the Darwillisms blog

GaryPageau ,
Darwill will be exhibiting at the DMA 2013 conference, Oct. 12-17, at McCormick Place West, Chicago, Ill. As we mentioned last time, Darwill specializes in producing high-quality, cost-effective print materials in the sheet-fed and digital-print markets. In particular, Darwill features the high-speed Oce ColorStream 3500 six-color press, one of a few North American printers with this high-speed, roll-fed printer. The Oce ColorStream 3500 is an... Read More
Making a splash at the 2013 DMA conference, at the Darwillisms blog News 

Making a splash at the 2013 DMA conference, at the Darwillisms blog

GaryPageau
Darwill is going on the road this month, but not too far. We’ll be exhibiting at the DMA 2013 conference, Oct. 12-17, at McCormick Place West, Chicago, Ill. As you know, Darwill specializes in producing high-quality, cost-effective print materials in the sheet-fed and digital-print markets. Our product offerings include data acquisition, email appends, integrated marketing services, production workflows, custom print production, direct mail solutions and... Read More
Mobile marketing is maximizing returns for Ace Hardware, at the Darwillisms blog News 

Mobile marketing is maximizing returns for Ace Hardware, at the Darwillisms blog

GaryPageau ,
As marketing is becoming more and more digital, the place for digital substitutes for traditional techniques is analyzed. Coupons are a tried-and-true method of engaging customers in a retailer’s offerings, but there are drawbacks: store clutter, printing costs, paper waste and other aspects. Also, when redeemed, the retailer doesn’t obtain any worthwhile data to fine-tune the offerings. Read more how... Read More
Exclusive Kodak Alaris interview at Kiosk Marketplace Marketing News 

Exclusive Kodak Alaris interview at Kiosk Marketplace

GaryPageau , , ,
From our post at KioskMarketplace.com: Earlier this month, the Eastman Kodak Co. completed the sale of its personalized imaging and document imaging businesses to the U.K. Kodak Pension Plan — a move ensuring the Kodak brand continues on with kiosks and consumer film. The new $1.3 billion company, Kodak Alaris, is staffed by experienced Kodak executives who know the business: Dolores Kruchten for... Read More
Latest project: The Best Retail Customer Experiences 2013 News 

Latest project: The Best Retail Customer Experiences 2013

GaryPageau , ,
One of the recent InfoCircle projects was providing text for the The Best Retail Customer Experiences 2013 report, published by Networld Media Group. Here are the details, from the Networld Media site: “Find out which retailers came out on top in areas such as customer service and online experience. Consumers also weigh in on apps, online vs. brick-and-mortar, loyalty programs and... Read More
Cruising the Coupon Wave, a post on the Darwillisms blog News 

Cruising the Coupon Wave, a post on the Darwillisms blog

GaryPageau ,
From our post on Darwillisms,  the Darwill Inc. blog: “Coupons have long been a key marketing tool of retailers. As retailing has become more digital, tactics to engage and to reward loyal customers have expanded. Groupon, LivingSocial and other deal sites have grown, while QR codes provide mobile opportunities. Coupon clipping, however, continues to be the choice for cost-conscious shoppers. “Recently, midwestern... Read More
Flipping for technology in the classroom, at Jackson Magazine News 

Flipping for technology in the classroom, at Jackson Magazine

GaryPageau
Concord middle-school teacher Kristy Lefere is featured in this Jackson Magazine article about flip (or reverse) teaching, where in-classroom technology enables students to do what was once homework in class, while using time at home to guide themselves through the material. Lefere, who is in her fifth year teaching at Concord, has spent a year working with the Jackson County... Read More
Making the right connections: A Darwillisms blog post News 

Making the right connections: A Darwillisms blog post

GaryPageau ,
From our post at Darwillisms, the Darwill Inc. blog: “In today’s multifaceted multimedia world, marketers have a daunting array of challenges facing them. More than just coming up with taglines and logos, marketers must create content engaging users and inspiring them to action. “The challenge is spanning that content across various platforms. We’ve all seen the copy-dense billboards that are... Read More
Photo kiosk observations: A vendor’s view, at KioskMarketplace News 

Photo kiosk observations: A vendor’s view, at KioskMarketplace

GaryPageau , ,
From our post at KioskMarketplace.com: Larry Adams, the senior vice president of Storefront.com, said photo kiosks still struggle to overcome a few archaic notions. Many kiosk vendors are striving to greatly simplify their UI and workflows, but this may actually be a hinderance to retailers. Today’s consumers are well-versed in kiosk usage, and are willing to engage in complex projects... Read More