Polaroid debuts Polaroid Now & Now+ Generation 3 cameras New Products 

Polaroid debuts Polaroid Now & Now+ Generation 3 cameras

Polaroid has announced the Polaroid Now Generation 3 Instant camera, a classic analog instant camera, optimized for sharper pictures in more lighting conditions. According to Polaroid, the camera features a better light meter position, improved ranging sensor, upgraded two-lens autofocus system, built-in tripod mount, filter compatibility and even self-timer and double-exposure modes. The new camera is available in six new... Read More
Xiaomi debuts Xiaomi 15 Ultra with four Leica lenses New Products 

Xiaomi debuts Xiaomi 15 Ultra with four Leica lenses

Chinese mobile handset leader Xiaomi officially launched the Xiaomi 15 Ultra and Xiaomi 15 to the global market. These flagship devices boast powerful specifications, featuring the Qualcomm Snapdragon 8 Elite chipset with some subtle differences from their Chinese counterparts, The main camera has a 50MP LYT-900 1-inch type sensor with a fixed f/1.63 lens. There are two zoom cameras – a 70mm f/1.8... Read More
DPI Laboratory launches UV Printing with Catalyst Printers New Products 

DPI Laboratory launches UV Printing with Catalyst Printers

DPI Laboratory, a specialty digital print innovation company, announces the launch and the introduction of Catalyst Printers, a UV printing platform designed to enhance efficiency, versatility, and affordability. DPI Laboratory provides UV printers, high-performance inks, specialty coatings, and expert consulting services for businesses seeking high-quality, cost-effective printing solutions. Catalyst Printers set a new standard in UV printing, offering precision-engineered solutions... Read More
Elinchrom LED 100 C Portable Professional Lighting New Products 

Elinchrom LED 100 C Portable Professional Lighting

MAC Group announced the Elinchrom LED 100 C, a 100W LED light for photographers, videographer and content creators who need compact, portable lighting.  The LED light kit has a manufacturer’s suggested retail price of $599.95. Elinchrom LED 100 C Main Features 100W of bicolor output and 50W of RGB capability in a compact, lightweight body, for on-location and studio shoots... Read More
Viltrox Announces Lightweight AF 25mm F1.7 Air E/Z/XF Lens New Products 

Viltrox Announces Lightweight AF 25mm F1.7 Air E/Z/XF Lens

Viltrox announced the AF 25mm F1.7 E/Z/XF lens, available in E-Mount, X-Mount and, Z-Mount. The lightweight, compact, precision-crafted lens offers versatility for APS-C camera users , and also manual focus capability. The lens has an MSRP of $176 / €189 / £165 With an effective 38mm-equivalent focal length, this lens strikes a perfect field of view balance, in between standard... Read More
Sony unveils specialty 400-800mm F6.3-8 G OSS super telephoto zoom G Lens New Products 

Sony unveils specialty 400-800mm F6.3-8 G OSS super telephoto zoom G Lens

Sony Electronics introduced the 400-800mm F6.3-8 G OSS (SEL400800G), its longest-range full-frame E-Mount lens to date. The 400-800mm F6.3-8 G OSS is designed to provide exceptional image quality and lens control across the entire ultra-telephoto zoom range, the company claims. The lens’ internal zoom mechanism ensures stable handling while its advanced optical design delivers creamy bokeh and sharp, detailed images,... Read More
WaldoPro enhances customizable FaceBlocker technology News Updates 

WaldoPro enhances customizable FaceBlocker technology

WaldoPro, a leader in school and sports photography sales solutions, announced support for customizable FaceBlocker technology, allowing volume photographers to use their own branding as the FaceBlocker mask. FaceBlocker detects the location of the face of the intended purchaser in a photo and covers the face with a round or square mask. When the image is tapped or clicked, the... Read More
Claranova enters into exclusive discussions for potential sale of its PlanetArt Division Acquisitions News 

Claranova enters into exclusive discussions for potential sale of its PlanetArt Division

Claranova announced the company has entered into exclusive discussions with General Atlantic Credit’s Atlantic Park fund and the management team of PlanetArt for the potential sale of its PlanetArt division. This potential transaction would value the division at approximately $160 million US on a cash-free, debt-free basis (or approximately US $180 million of equity value, including excess cash and intercompany... Read More
NRF Chief Economist says data ‘remains strong’ but public policy uncertainties ‘blur the rconomic outlook’ for 2025   Market research 

NRF Chief Economist says data ‘remains strong’ but public policy uncertainties ‘blur the rconomic outlook’ for 2025  

Strong economic performance seen in 2024 is expected to carry over and influence growth this year, but there is a wide range of uncertainty as the White House and Congress make decisions that will impact the economy, said Jack Kleinhenz, chief economist, National Retail Federation (NRF). “While the U.S. economy has entered 2025 with a fair amount of momentum, the... Read More
PhotoShelter launches tool for organizing user-generated content News 

PhotoShelter launches tool for organizing user-generated content

PhotoShelter, the digital asset management (DAM) platform, announced the launch of PhotoShelter UGC Management, a new tool designed to help organizations effortlessly collect and maximize the impact of user-generated content (UGC). With a simple QR code or link, brands, sports teams, and universities can now source high-quality visuals directly from their audiences, eliminating the need for manual tracking and outdated... Read More
New LUMIX S1RII supports tethering via Capture One Partnerships 

New LUMIX S1RII supports tethering via Capture One

Capture One announced a strategic partnership with Panasonic, integrating its software with Panasonic’s LUMIX cameras to enhance studio workflows and empower photographers worldwide. The 16.5.7 update includes tethering support for LUMIX S1RII. Future LUMIX cameras will be compatible with Capture One upon release, the company said. The integration allows instant image review, improved color management, and efficient editing—key tools for... Read More
Panasonic introduces LUMIX S1RII full-frame mirrorless camera New Products 

Panasonic introduces LUMIX S1RII full-frame mirrorless camera

Panasonic introduced the LUMIX S1RII full-frame mirrorless camera, featuring a newly developed 44.3MP BSI CMOS sensor and high-performance engine with L2 Technology. The new LUMIX S1RII will be available in late March for $3299.99. The high-resolution mode, allowing for handheld shooting at approximately 177MP, enables users to enjoy the presence and detail of subjects, the company said. This is the first... Read More
The Original Hooters teams up with Amaze to launch online merchandise store Partnerships 

The Original Hooters teams up with Amaze to launch online merchandise store

Amaze announced a partnership with The Original Hooters, unveiling a comprehensive online merchandise store that delivers their most iconic products to fans worldwide. Through The Original Hooters store, fans can access a curated collection of The Original Hooters’ beloved merchandise. The initial launch features 13 carefully curated products, with plans to expand the collection rapidly. Since its founding in 1983,... Read More