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NRF says 2020 Holiday Season was “one for the record books” News 

NRF says 2020 Holiday Season was “one for the record books”

GaryPageau , , ,
Record holiday season retail sales during the last two months of 2020 reflected the recovering economy but also got a boost from consumer emotions after a stressful year, said Jack Kleinhenz, chief economist, National Retail Federation (NRF). “This was not a typical holiday season and it took place amid an unprecedented shopping landscape,” Kleinhenz said.  “When we assembled our 2020... Read More
COVID-19 has changed the value of omnichannel shopping: Nielsen Marketing 

COVID-19 has changed the value of omnichannel shopping: Nielsen

GaryPageau ,
Nielsen reports COVID-19 will continue to change the shopping habits of consumers, even those who weren’t fond of online shopping. COVID-19 has forced the hand of consumers who were lukewarm on online. With few alternatives available during the widespread lockdowns earlier this year, e-commerce quickly became a  go-to means-to-an-end for shop-needy consumers around the globe. Six months later, that early... Read More
Study: Mobile-first, price-conscious female buyers to drive holiday sales News Opinion 

Study: Mobile-first, price-conscious female buyers to drive holiday sales

GaryPageau
A national study conducted by daVinci Payments of women ages 18-75 found female shoppers will continue to push for greater convenience and price value this holiday season. The September 2019 study revealed, while 45 percent of women surveyed report increased wealth and buying power, 43 percent predicted they will spend the same this holiday season versus last year, 30 percent indicated... Read More
Adobe forecasts $124 billion in U.S. online sales this holiday season Market research News Press releases 

Adobe forecasts $124 billion in U.S. online sales this holiday season

GaryPageau , ,
Retailers with Online and Physical Storefronts to See 28 Percent Higher Conversion Online; One Percent of Product SKUs to Drive 70 Percent of Online Sales; Voice-Assisted Shopping on the Rise SAN JOSE, Calif.–(BUSINESS WIRE)–Adobe (Nasdaq:ADBE) today released its online shopping predictions for the 2018 holiday season (Nov. 1 through Dec. 31) powered by Adobe Sensei. Based on Adobe Analytics data,... Read More
One in four consumers have already started holiday shopping: Nielsen Market research News 

One in four consumers have already started holiday shopping: Nielsen

GaryPageau , , , ,
The Nielsen Company reports, despite holiday decorations seeming to appear on the shelves earlier with each passing year, November marks the start of the holiday season. A full 26% of consumers have already started their shopping as early as September! According to a recent Nielsen survey, 49% of Americans plan to start their holiday shopping before the Black Friday weekend... Read More
Almost Two-Thirds of U.S. Consumers Now Use Mobile to Shop, Says CTA Research Market research Press releases 

Almost Two-Thirds of U.S. Consumers Now Use Mobile to Shop, Says CTA Research

GaryPageau , , ,
ARLINGTON, Va.–(BUSINESS WIRE)–The increasing use of smartphones for shopping has drastically impacted the consumer’s path to purchase, according to the Consumer Technology Association’s (CTA)™ Path to Purchase Using Mobile Devices Market Research report. CTA’s report finds that online and mobile research leading to a brick-and-mortar in-store purchase remains the primary way consumers make decisions. “From smart homes and smartphones to... Read More