Tag: Thanksgiving – The Dead Pixels Society

NRF: Thanksgiving holiday weekend sees record number of shoppers

November 28, 2023November 30, 2023 GaryPageau Black Friday, Holiday shopping, NRF, Thanksgiving

A record 200.4 million consumers shopped over the five-day holiday weekend from Thanksgiving Day through Cyber Monday, surpassing last year’s record of 196.7 million, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The figures surpassed NRF’s initial expectations of 182 million shoppers by more than 18 million. “The five-day period between Thanksgiving and... Read More

News

Thanksgiving weekend is a multibillion-dollar shopping weekend

November 27, 2019November 27, 2019 GaryPageau Black Friday, Cyber Monday, Thanksgiving

According to Adobe Digital Insights, total e-commerce sales over the entire Thanksgiving weekend are forecast to reach $29 billion, with Cyber Monday tipped to become the largest online shopping day in U.S. history, according to a report from Statista. “Not surprisingly, this year’s Thanksgiving weekend is expected to shatter online shopping records once again,” the report said. Read More

Marketing Press releases

Comscore reports Thanksgiving weekend online sales trends

November 29, 2018November 30, 2018 GaryPageau Black Friday, Comscore, Cyber Monday, Thanksgiving

Comscore’s director of survey innovation, Ian Essling, posted these observations about the power of discounts and online trends over the 2018 Thanksgiving/Black Friday/Cyber Monday weekend festivities: This year’s online retail holiday weekend proved, yet again, the power of discounts. Thanksgiving, Black Friday, and Cyber Monday all posted +28% or higher digital commerce spending versus 2017, as consumers increasingly took to... Read More