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photokina 2018: Imaging of a new generation Events Press releases 

photokina 2018: Imaging of a new generation

Changed market environments and customer needs are currently moving the imaging industry, and thus also photokina. The world’s leading trade fair for imaging opens its gates from 26-29 September on the Deutz fair grounds, and the world is looking with anticipation to Cologne. This is because the traditional event is facing a generation change: the core areas have been supplemented... Read More
DJI introduces Mavic 2 Pro And Mavic 2 Zoom: A new era for camera drones New Products Press releases 

DJI introduces Mavic 2 Pro And Mavic 2 Zoom: A new era for camera drones

Mavic 2 Series Features Two Industry First Camera Options With New Intelligent Features And Optimized Flight Performance DJI, the world’s leader in civilian drones and aerial imaging technology, today introduced a new era for camera drones with two additions to its iconic Mavic series: Mavic 2 Pro, the world’s first drone with an integrated Hasselblad camera, and Mavic 2 Zoom,... Read More
Hasselblad XV lens adapter expands capabilities of medium format New Products Press releases 

Hasselblad XV lens adapter expands capabilities of medium format

Hasselblad bridges its legacy and future with the new XV Lens Adapter, providing compatibility for the X1D-50c mirrorless medium format camera to the large range of V System lenses. Hasselblad’s iconic V System of cameras and lenses are closely linked to the heritage of many professional image makers. With the new XV Lens Adapter, Hasselblad extends the X1D-50c to the... Read More
Hasselblad offering widest lens, XCD 21MM F/4,  for X1D New Products Press releases 

Hasselblad offering widest lens, XCD 21MM F/4, for X1D

Continuing the development of the XCD lens line, the previously announced XCD 21mm f/4 lens is now available for ordering. As Hasselblad’s widest lens yet, it opens doors for even more creative possibilities for the X1D user. The high-performing 21mm f/4 lens brings together the compact format of the XCD range with the maximum optical quality across the frame with... Read More
Hasselblad adds experience studio in New York City Press releases 

Hasselblad adds experience studio in New York City

Hasselblad is proud to announce the latest addition to its growing brand stores and experience studios. Joining branches in Shanghai, Shenzhen, and Tokyo, the New York Studio offers the photography community a chance to interact with Hasselblad directly. In partnership with DJI’s New York office, the space allows for appointment-based hands-on demonstrations, workshops, and community events, conveniently located in Manhattan.... Read More
Hardware in crisis: Can camera companies compete? News Opinion 

Hardware in crisis: Can camera companies compete?

The hardgoods part of the photo industry has always been highly competitive and price sensitive. Accessory sales prop up profit margins, as dealers rely on photo printing, lenses, bags, tripods, filters and other add-ons to build comfortable margins. It’s not unusual for an independent dealer to make $50 or $60 on the sale of a $1,200 DSLR body. This is... Read More
Hasselblad introduces the H6D-400c , a 400-megapixel multi-shot camera New Products Press releases 

Hasselblad introduces the H6D-400c , a 400-megapixel multi-shot camera

Building on a vast experience of developing exceptional, high-quality single and multi-shot cameras, Hasselblad once again has raised the bar for image quality captured with medium format system. Multi-Shot capture has become an industry standard in the eld of art reproduction and cultural heritage for the documentation of paintings, sculptures, and artwork. As the only professional medium format system to... Read More
Hasselblad Launches ‘Rent a Hasselblad’ – A new way to experience and take advantage of Hasselblad Medium Format Technology News Press releases 

Hasselblad Launches ‘Rent a Hasselblad’ – A new way to experience and take advantage of Hasselblad Medium Format Technology

‘Rent a Hasselblad’ enables easier and on-demand access to Hasselblad medium format cameras and lenses for photography enthusiasts and professionals. Hasselblad, the leading manufacturer of medium format cameras and lenses, is introducing the ‘Rent a Hasselblad’ service. The service has been created to allow photography enthusiasts and professionals to benefit from the advantages of medium format technology. “Owning a Hasselblad... Read More
Hasselblad Opens First Chinese Retail Store in Shanghai Press releases 

Hasselblad Opens First Chinese Retail Store in Shanghai

Hasselblad, the leading manufacturer of medium format cameras and lenses, opened its first retail store and Hasselblad Experience Zone in Xintiandi, Shanghai. This is the first store opened in China and the third globally, following Stockholm and Tokyo. This opening marks the beginning of Hasselblad’s accelerated expansion into China. In the coming years, Hasselblad will focus on the Chinese market... Read More
Hasselblad partners with Fotografiska in Stockholm to open its first Hasselblad branded store Press releases 

Hasselblad partners with Fotografiska in Stockholm to open its first Hasselblad branded store

On 30th June Hasselblad will be opening its first own retail store. The store will be located at Fotografiska in Stockholm, a centre for contemporary photography. The Hasselblad store will be home to a full range of Hasselblad cameras, lenses and products, while encouraging visitors to explore the Hasselblad brand. Hasselblad and Fotografiska represent and showcase the world’s best photography.... Read More
Hasselblad announces inspiring photography experiences around the world News Press releases 

Hasselblad announces inspiring photography experiences around the world

Hasselblad announces inspiring photography experiences around the worldHasselblad, the leading manufacturer of medium format cameras and lenses, has announced the 2017 Hasselblad Experience series. Hasselblad Experience workshops are held across the world and offer an unparalleled educational experience for photo enthusiasts and photographers alike. Hosted by a selection of top photographers, guests will have access to a range of professional Hasselblad... Read More
Hasselblad announces change of management structure News Press releases 

Hasselblad announces change of management structure

Hasselblad, the leader in high-quality professional medium-format cameras today announced Perry Oosting, CEO, will step down from his role by the end of this month. Having guided Hasselblad to stability, strong sales as well as the partnership with aerial camera company DJI, CEO Perry Oosting has accomplished what he was asked to achieve and has decided to step down from... Read More