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Nikon releases the COOLPIX W300, a high-performance outdoor model that boasts support for 4K UHD movies and tough durability New Products Press releases 

Nikon releases the COOLPIX W300, a high-performance outdoor model that boasts support for 4K UHD movies and tough durability

May 31, 2017 – TOKYO – Nikon Corporation is pleased to announce the release of the COOLPIX W300 compact digital camera. The W300 is waterproof to 30 m, can withstand the shock of falls from as high as 2.4 m, and offers even greater performance with 4K UHD movies, all of which enable beautiful capture of the intended subject in... Read More
Nikon releases the AF-S NIKKOR 28mm f/1.4E ED, a fast, wide-angle fixed focal length lens New Products Press releases 

Nikon releases the AF-S NIKKOR 28mm f/1.4E ED, a fast, wide-angle fixed focal length lens

TOKYO – Nikon Corporation is pleased to announce the release of the AF-S NIKKOR 28mm f/1.4E ED, a wide-angle fixed focal length (prime) lens with a bright and fast f/1.4 maximum aperture and a focal length of 28 mm, compatible with Nikon FX-format digital SLR cameras. The AF-S NIKKOR 28mm f/1.4E ED is a fast, wide-angle fixed focal length lens... Read More
Nikon releases the AF-S Fisheye NIKKOR 8-15mm f/3.5-4.5E ED lens New Products Press releases 

Nikon releases the AF-S Fisheye NIKKOR 8-15mm f/3.5-4.5E ED lens

May 31, 2017 – TOKYO – Nikon Corporation is pleased to announce the release of the AF-S Fisheye NIKKOR 8-15mm f/3.5-4.5E ED, a first NIKKOR fisheye zoom lens, compatible with Nikon FX-format digital SLR cameras. This single fisheye zoom lens supports both circular and full-frame fisheye effects. The AF-S Fisheye NIKKOR 8-15mm f/3.5-4.5E ED supports the 8-15 mm range of... Read More
Nikon releases the AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR New Products Press releases 

Nikon releases the AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR

TOKYO – Nikon Corporation is pleased to announce the release of the AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR, an ultra-wide-angle zoom lens compatible with Nikon DX-format digital SLR cameras. The AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR can easily be taken anywhere and allows users to readily enjoy full-scale ultra-wide-angle photography when used with Nikon DX-format digital SLR cameras. Adoption of... Read More
The new Nikon D7500: Superior Performance that Drives the Desire to Create New Products Press releases 

The new Nikon D7500: Superior Performance that Drives the Desire to Create

Exceptional Speed, Precision and Low-Light Ability Has Never Been as Attainable; The New D7500 Uses the Same Powerful Imaging Sensor and Includes Many Features from Nikon’s DX-Format D500 Flagship MELVILLE, NY (April 12, 2017) — Enthusiasts are a distinct type of photographer, who go to great lengths in the relentless pursuit of the perfect capture. It is for this user... Read More
Nikon: Cancellation of release of the DL series of premium compact cameras New Products News Opinion Press releases 

Nikon: Cancellation of release of the DL series of premium compact cameras

February 13, 2017 TOKYO – Nikon Corporation announced today that sales of the long-awaited DL series of premium compact camera, the DL18-50 f/1.8-2.8, DL24-85 f/1.8-2.8, and DL24-500 f/2.8-5.6, will be canceled. A June, 2016 release was originally planned for the DL series. However, with the identification of issues with the integrated circuit for image processing, release of the three cameras... Read More
Is there a place for photo at CES? Events Opinion 

Is there a place for photo at CES?

Another Consumer Electronic Show (CES) has come and gone, heralding the beginning of the year for the tech industry and the beginning of trade-show season for the photo industry. Of course, the former Photo Marketing Association (PMA) show was the traditional kick-off for the photo year for decades, but with the 2016 merger of that august group with Photo Imaging... Read More
IGNITE THE ARTIST WITHIN: CAPTURE CREATIVELY, SHARE EASILY WITH THE NEW NIKON D5600 New Products Press releases 

IGNITE THE ARTIST WITHIN: CAPTURE CREATIVELY, SHARE EASILY WITH THE NEW NIKON D5600

The Nikon D5600 is a Compact Creative Companion that Delivers Stunning Clarity, Impressive Performance and the Ability to Share via Nikon SnapBridge  LAS VEGAS, NV (January 4, 2017 at 10:01 A.M. EST / 7:01 A.M. PST) — Today, Nikon Inc. announced the U.S. availability of the compact and lightweight Nikon D5600, a connected DSLR camera for those ready to step... Read More
Sorry, Om, the camera industry was already changed a long time ago Opinion 

Sorry, Om, the camera industry was already changed a long time ago

In a recent New Yorker column, tech-industry legend Om Malik opined how the new Apple iPhone 7 “changed the camera industry forever.” He’s a little late to the party if he thinks camera companies are just now realizing the threat of the iPhone. Like many Silicon Valley tech industry pundits, Malik displays the type of flawed hindsight favoring  products and... Read More
Legacy systems can kill your business Opinion 

Legacy systems can kill your business

There’s a lot of hand-wringing in the camera business these days. Once again, factory sales and OEM shipments from Asia are indicating another 20-percent or greater decline in camera production for 2015. System cameras – like DSLRs and interchangeable lens cameras – are declining at a slower rate than compacts, which are dropping drastically. This is part of the natural... Read More
Camera connectivity is key to breaking Canon/Nikon duopoly News Opinion 

Camera connectivity is key to breaking Canon/Nikon duopoly

Tech writers are obsessed with death. New products have to not only produce technological innovation, but to such a degree it means “disruption” or “death” to the standard bearers. Google “iphone killer” and more than 700,000 results are returned. These days, the death knell is ringing for compact cameras. The smartphone category is the culprit this time, relegating point-and-shoots the... Read More