You are here
Kodak missed the point of the PR moment Marketing Opinion 

Kodak missed the point of the PR moment

Kodak Alaris recently posted a press release about its new Kodak Moments marketing scheme. There was a time when Kodak “got” the point of the press release was to convey useful information, not dwell in a marketing-speak rathole. Kodak PR pros were literally the gold standard of the business; with this release, there wasn’t even a press contact person. As... Read More
FULL-FRAME, EXTREME SPEED & EPIC RESOLUTION: THE NEW NIKON D850 DSLR DEFINES PROFESSIONAL VERSATILITY New Products Press releases 

FULL-FRAME, EXTREME SPEED & EPIC RESOLUTION: THE NEW NIKON D850 DSLR DEFINES PROFESSIONAL VERSATILITY

New Nikon DSLR Offers Incredible Combination of Performance, Image Quality and Thoughtful Features  MELVILLE, NY (Thursday, August 24, 2017) – Today, Nikon announced the new Nikon D850, a powerful full-frame DSLR camera that provides professional photographers and multimedia creators with an impressive combination of resolution and high-speed performance. The 45.7-megapixel D850 is Nikon’s first DSLR with an FX-format, back-side Illuminated... Read More
How to Photograph the Eclipse: Nikon’s Top 10 Tips and Instructional Videos News Press releases 

How to Photograph the Eclipse: Nikon’s Top 10 Tips and Instructional Videos

MELVILLE, N.Y., Aug. 17, 2017 /PRNewswire/ — The Great American Eclipse arrives August 21st, and Nikon wants to help everyone capture the best image of what’s likely to be the most photographed event of the year. Nikon has prepared a list of tips and videos which apply to all of America, not just those in the line of totality. Nikon has... Read More
Lensrentals adds Drone and Virtual Reality / 360 equipment to nationwide rental program Press releases 

Lensrentals adds Drone and Virtual Reality / 360 equipment to nationwide rental program

DJI Mavic Pro, DJI Phantom 4 Pro and DJI Inspire 2 Drones, Orah 4i  and Nikon VR Gear Added to Inventory  Memphis, TN – August 10, 2017 – Lensrentals, the largest online provider of photography and video equipment for rental throughout the US, today announced a trial of drone and virtual reality (VR) equipment for rental nationwide.  From today the Mavic... Read More
Nikon Inc. Celebrates 100TH Anniversary With Scholarship Program For Future Visual  Creators And Plans To Recognize Up-And-Coming Photographers To New #Nikon100 List Press releases Promotions 

Nikon Inc. Celebrates 100TH Anniversary With Scholarship Program For Future Visual Creators And Plans To Recognize Up-And-Coming Photographers To New #Nikon100 List

Imaging Leader Allocates $100,000 in Scholarship Funds to invest in Next Generation of Students Pursuing Photography, Film, Journalism, Visual and Fine Arts Degrees NEW YORK, July 27, 2017 /PRNewswire/ — Today, Nikon Inc. announced two new programs to recognize and support the next generation of visual creators. “The Nikon Storytellers Scholarship” will award ten college students with academic scholarships of... Read More
Nikon announces development of digital SLR Nikon D850 New Products Press releases 

Nikon announces development of digital SLR Nikon D850

MELVILLE, NY (July 25, 2017) –– Nikon Inc. is pleased to announce the development of the next generation full-frame, high-resolution, high-speed digital SLR cameras with the upcoming release of the highly anticipated Nikon D850. This announcement coincides with Nikon’s 100th anniversary of its establishment, which is celebrated today. The D850 will be a formidable tool for creators who will not... Read More
Nikon introduces new full-frame telephoto zoom lens New Products Press releases 

Nikon introduces new full-frame telephoto zoom lens

MELVILLE, NY (July 11, 2017) – Today, Nikon announced the new AF-P NIKKOR 70-300mm f/4.5-5.6E ED VR, modernizing this popular zoom lens with a myriad of the latest Nikon technologies. The new lens features enhanced Vibration Reduction (VR) image stabilization capability and integrates a stepping motor for fast and quiet AF performance, making it Nikon’s first full-frame AF-P lens. This... Read More
Nikon releases the COOLPIX W300, a high-performance outdoor model that boasts support for 4K UHD movies and tough durability New Products Press releases 

Nikon releases the COOLPIX W300, a high-performance outdoor model that boasts support for 4K UHD movies and tough durability

May 31, 2017 – TOKYO – Nikon Corporation is pleased to announce the release of the COOLPIX W300 compact digital camera. The W300 is waterproof to 30 m, can withstand the shock of falls from as high as 2.4 m, and offers even greater performance with 4K UHD movies, all of which enable beautiful capture of the intended subject in... Read More
Nikon releases the AF-S NIKKOR 28mm f/1.4E ED, a fast, wide-angle fixed focal length lens New Products Press releases 

Nikon releases the AF-S NIKKOR 28mm f/1.4E ED, a fast, wide-angle fixed focal length lens

TOKYO – Nikon Corporation is pleased to announce the release of the AF-S NIKKOR 28mm f/1.4E ED, a wide-angle fixed focal length (prime) lens with a bright and fast f/1.4 maximum aperture and a focal length of 28 mm, compatible with Nikon FX-format digital SLR cameras. The AF-S NIKKOR 28mm f/1.4E ED is a fast, wide-angle fixed focal length lens... Read More
Nikon releases the AF-S Fisheye NIKKOR 8-15mm f/3.5-4.5E ED lens New Products Press releases 

Nikon releases the AF-S Fisheye NIKKOR 8-15mm f/3.5-4.5E ED lens

May 31, 2017 – TOKYO – Nikon Corporation is pleased to announce the release of the AF-S Fisheye NIKKOR 8-15mm f/3.5-4.5E ED, a first NIKKOR fisheye zoom lens, compatible with Nikon FX-format digital SLR cameras. This single fisheye zoom lens supports both circular and full-frame fisheye effects. The AF-S Fisheye NIKKOR 8-15mm f/3.5-4.5E ED supports the 8-15 mm range of... Read More
Nikon releases the AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR New Products Press releases 

Nikon releases the AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR

TOKYO – Nikon Corporation is pleased to announce the release of the AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR, an ultra-wide-angle zoom lens compatible with Nikon DX-format digital SLR cameras. The AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR can easily be taken anywhere and allows users to readily enjoy full-scale ultra-wide-angle photography when used with Nikon DX-format digital SLR cameras. Adoption of... Read More
The new Nikon D7500: Superior Performance that Drives the Desire to Create New Products Press releases 

The new Nikon D7500: Superior Performance that Drives the Desire to Create

Exceptional Speed, Precision and Low-Light Ability Has Never Been as Attainable; The New D7500 Uses the Same Powerful Imaging Sensor and Includes Many Features from Nikon’s DX-Format D500 Flagship MELVILLE, NY (April 12, 2017) — Enthusiasts are a distinct type of photographer, who go to great lengths in the relentless pursuit of the perfect capture. It is for this user... Read More
Nikon: Cancellation of release of the DL series of premium compact cameras New Products News Opinion Press releases 

Nikon: Cancellation of release of the DL series of premium compact cameras

February 13, 2017 TOKYO – Nikon Corporation announced today that sales of the long-awaited DL series of premium compact camera, the DL18-50 f/1.8-2.8, DL24-85 f/1.8-2.8, and DL24-500 f/2.8-5.6, will be canceled. A June, 2016 release was originally planned for the DL series. However, with the identification of issues with the integrated circuit for image processing, release of the three cameras... Read More
Is there a place for photo at CES? Events Opinion 

Is there a place for photo at CES?

Another Consumer Electronic Show (CES) has come and gone, heralding the beginning of the year for the tech industry and the beginning of trade-show season for the photo industry. Of course, the former Photo Marketing Association (PMA) show was the traditional kick-off for the photo year for decades, but with the 2016 merger of that august group with Photo Imaging... Read More
IGNITE THE ARTIST WITHIN: CAPTURE CREATIVELY, SHARE EASILY WITH THE NEW NIKON D5600 New Products Press releases 

IGNITE THE ARTIST WITHIN: CAPTURE CREATIVELY, SHARE EASILY WITH THE NEW NIKON D5600

The Nikon D5600 is a Compact Creative Companion that Delivers Stunning Clarity, Impressive Performance and the Ability to Share via Nikon SnapBridge  LAS VEGAS, NV (January 4, 2017 at 10:01 A.M. EST / 7:01 A.M. PST) — Today, Nikon Inc. announced the U.S. availability of the compact and lightweight Nikon D5600, a connected DSLR camera for those ready to step... Read More