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Bloomberg: Shutterfly CEO says company will produce more than 200 million cards this holiday season Marketing 

Bloomberg: Shutterfly CEO says company will produce more than 200 million cards this holiday season

GaryPageau , , 0 comment
Bloomberg news interviewed Shutterfly LLC CEO Sally Pofcher about the photo purchase buying trends this holiday season. Pofcher noted the company will produce more than 200 million holiday cards this holiday season, adding one-half of U.S. households will get a card made by Shutterfly. “Can you give me a sense of how big this market is of people who do send... Read More
Photobooks reviews ring in the holiday season Feature Opinion 

Photobooks reviews ring in the holiday season

GaryPageau , , , , 0 comment
It’s that time of the year again when consumer press sites try to generate clicks and affiliate links with reviews of photo books for their holiday gift guides and roundups. Let’s take a look at what reviewers were responding to. The New York Times‘ well-regarded Wirecutter blog once again reviewed photo book services. The site picked Mixbook as the “best... Read More
Shutterfly campaign promotes “meaningful” photo gifts Marketing Promotions 

Shutterfly campaign promotes “meaningful” photo gifts

GaryPageau
  North America’s personalized photo products leader Shutterfly is changing its tone this holiday season. After two years of campaigns featuring celebrity Kris Jenner in its holiday campaigns, Shutterfly is now promoting personalized photo gifts as superior to kitchen gadgets, clothing and other “meaningless stuff.” At a time when the outlook for 2024 holiday gifting season is cause for concern... Read More
School photographer fired after offering to eat the soul of a student News 

School photographer fired after offering to eat the soul of a student

GaryPageau ,
In today’s tough hiring environment, sometimes it’s hard to find the right fit. A recent story, in Virginia, involving a school photographer shows why standards have to be maintained. According to the Washington Post (and numerous other outlets), a Lifetouch school photographer was reported to have lost her job after asking an elementary school student inappropriate questions. The principal of Chittum... Read More
S&P upgrades Shutterfly credit rating from negative to developing Earnings reports News 

S&P upgrades Shutterfly credit rating from negative to developing

GaryPageau , , , ,
S&P Global Ratings today upgraded the credit rating for Photo Holdings LLC (Shutterfly LLC) from negative to developing, based on the improving fortunes of North America’s largest personalized photo printing company. The company outperformed Shutterfly’s 2023 expectations by improving cash flow to $82 million, compared to a $31 million deficit the year before. In a press release, S&P stated: As... Read More
Lensrentals acquires BorrowLenses from Shutterfly Acquisitions 

Lensrentals acquires BorrowLenses from Shutterfly

GaryPageau , ,
Photo gear rental leader Lensrentals, the largest online photo, video, audio and lighting equipment rental and production resource company, has acquired the BorrowLenses brand and “select assets” from Shutterfly. Terms were not disclosed. The acquisition brings expand the Memphis, Tenn., company’s inventory to more than 400,000 copies of more than 6,000 different lenses, cameras, drones, lighting, audio and other high... Read More
Lifetouch restructuring includes unspecified number of staff reductions News 

Lifetouch restructuring includes unspecified number of staff reductions

GaryPageau , ,
Lifetouch parent company Shutterfly, in a statement, has confirmed numerous industry reports that the leading school and retail portrait company has again reduced its headcount and consolidated some sales regions. Private messages shared with the Dead Pixels Society say the layoffs have come in two waves, with 121 persons affected in early January, and another 220+ fired this week. According... Read More
JCPenney announces free professional headshots Marketing 

JCPenney announces free professional headshots

GaryPageau , ,
JCPenney, through its partner, the Shutterfly division JCPenney Portraits by Lifetouch, is once again offering free professional headshots through its Snapshot for Success program, for the first 3,000 customers who sign before Feb 7. “At JCPenney, we are committed to serving America’s diverse, working families. Snapshot for Success is one way we’re standing with our communities to help make the... Read More
Shutterfly’s Spoonflower acquisition brings new headaches News 

Shutterfly’s Spoonflower acquisition brings new headaches

GaryPageau ,
When Shutterfly bought Durham, N.C., design and decor marketplace Spoonflower in 2021 for $225 million, the deal was seen as a way to “enable Shutterfly to more broadly serve the fast-growing home decor marketplace by adding Spoonflower wallpaper, fabric, linens, bedding and other home decor soft goods to its product assortment and connecting Shutterfly’s 21 million active users to Spoonflower’s... Read More
Celebrity photo greeting cards get media attention Marketing News 

Celebrity photo greeting cards get media attention

GaryPageau , ,
Holiday greetings never went out of style but now the products are getting some high-wattage partnerships. As previously reported, Shutterfly brought back reality TV star Kris Jenner for a second year as a celebrity spokesperson. High-profile consumer media like The Daily Mail covered the promotion as if it were news.     Minted, the premium design marketplace for holiday cards... Read More
Shutterfly survey reports young consumers prefer physical holiday cards Market research News 

Shutterfly survey reports young consumers prefer physical holiday cards

GaryPageau
Shutterfly released the results of a survey of 2,000 adults conducted by OnePoll regarding trends in holiday cards and gifting across both product categories, spanning generations. The survey found a resurgence in the popularity of tangible holiday expressions and that traditional physical cards and personalized gifts reign supreme in conveying the sentiment of the season, the company said. According to... Read More
Shutterfly brings back Kris Jenner for holiday sales campaign Marketing 

Shutterfly brings back Kris Jenner for holiday sales campaign

GaryPageau , ,
Leading personalized products company Shutterfly has again tapped celebrity Kris Jenner as its holiday promotions spokesperson. According to a MediaPost interview by Sarah Mahoney with Shutterfly’s new CMO Bree Casart, the 67-year-old Jenner is a good spokesperson to reach younger consumers. In the new campaign, which is running on Facebook, YouTube, X (formerly Twitter) and Pinterest, features a cozy living... Read More
Shutterfly changes CFO News People on the Move 

Shutterfly changes CFO

GaryPageau ,
Shutterfly continues to shake up its top management as new CEO Sally Pofcher has added a new CFO, naming Jan Paul Teuwen as Senior Vice President and Chief Financial Officer (CFO), effective Sept. 11, 2023. Teuwen succeeds Mike Eklund, who will be stepping down from the CFO role to pursue other opportunities. Teuwen most recently served as Chief Financial Officer for... Read More
Shutterfly closing Shakopee manufacturing plant, laying off 246 employees News 

Shutterfly closing Shakopee manufacturing plant, laying off 246 employees

GaryPageau , ,
Shutterfly continues to consolidate the operations within its Lifetouch National School Portraits business unit, as it closes production facilities where work will be folded into the greater Shutterfly infrastructure. According to a local CBS affiliate, Shutterfly will close the Shakopee manufacturing plant, laying off 246 employees, in 2024. “The Minnesota Department of Employment and Economic Development says the California-based company... Read More