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Fujifilm Europe launches Print Experience Centre Marketing 

Fujifilm Europe launches Print Experience Centre

GaryPageau
FUJIFILM Europe GmbH launched “Print Experience Centre, (PEC)” a concept aimed at elevating the value of the print medium through integrated experiences ranging from photographic to industrial prints. The Fujifilm PEC is located at Fujifilm’s new European headquarters in Ratingen, in a 1,200-square-meter design space. The PEC represents a real “call-to-action” for all visitors, a collaborative space where they can... Read More
Discovering Skylum’s Marketing Secrets in the Age of AI Photo Editing, with Juliana Chyzhova, Skylum Marketing Podcasts 

Discovering Skylum’s Marketing Secrets in the Age of AI Photo Editing, with Juliana Chyzhova, Skylum

GaryPageau , ,
Join Gary Pageau of the Dead Pixels Society for an insightful conversation with Juliana Chyzhova, the Chief Marketing Officer of Skylum, as we explore the evolution of their company and their flagship product, Luminar Neo. Discover how Skylum’s dedication to photography apps and cutting-edge AI technology has led to the creation of this powerful and versatile platform. Chyzhova also shares the company’s approach to offering both... Read More
Making the most of social media marketing, with Dan Peterson, FlipSwitch Marketing Marketing Podcasts 

Making the most of social media marketing, with Dan Peterson, FlipSwitch Marketing

GaryPageau ,
Gary Pageau of the Dead Pixels Society talked with Dan Peterson, founder of FlipSwitch Marketing. In this interview, Peterson talks about strategies for small businesses to use social media marketing, tactics to determine the most effective social media platform, and methods to improve search results using social media. Peterson grew up in central Illinois in an entrepreneurial family. He started his career in management... Read More
Growth in the European photo products market with Jeremy Wills, Futuresource Marketing Podcasts 

Growth in the European photo products market with Jeremy Wills, Futuresource

GaryPageau ,
Gary Pageau of the Dead Pixels Society talked with Jeremy Wills, principal analyst, pro displays and imaging, for Futuresource Consulting. In this wide-ranging interview, Wills discusses the growth opportunities for the photo output markets in various European countries, how various regions differ from each other, the shift to mobile apps, and more. Futuresource Consulting, based in Hertfordshire, United Kingdom, is a market research consulting company providing... Read More
New research reveals three out of four brands plan to reposition this year Marketing News 

New research reveals three out of four brands plan to reposition this year

GaryPageau
Three out of four brands plan to reposition this year, according to a white paper published by global experience design company, Imagination. The survey of 375 marketing executives reveals the two chief drivers behind their strategic initiatives this year are to grow market share and increase brand value – with more than half (54%) planning to do so through experiential marketing... Read More
Building a photography career as a young entrepreneur, Audrey Tappan Marketing Podcasts 

Building a photography career as a young entrepreneur, Audrey Tappan

GaryPageau ,
Gary Pageau of the Dead Pixels Society talked with Audrey Tappan, branding photographer. In this interview, Tappan talks about her journey to become a working photographer, using tried-and-true networking techniques. Tappan grew up in rural Florida with two entrepreneurial parents who taught her what hard work looked like and how networking is king. Based out of NYC, Tappan specializes in fashion and product photography... Read More
Picanova rebrands as “The Customization Group” Marketing News 

Picanova rebrands as “The Customization Group”

GaryPageau ,
Wall-decor company Picanova Group announced its rebranding as The Customization Group, which “reflects the company’s significant growth, diversification, and expansion into new products and sales channels, including textiles, apparel, paper goods, accessories, and more.” The Customization Group operates five production sites worldwide, capable of producing more than 500,000 customized products daily. With over 1,000 people working for the company across... Read More
Pixelmator Photo app rebrands as Photomator Marketing Updates 

Pixelmator Photo app rebrands as Photomator

GaryPageau ,
Popular MacOS image-editing app Pixelmator Photo is being rebranded as Photomator with version 2.3. Among the new updates are AI-enhanced selective adjustments for subjects, backgrounds, and sky, linear and radial gradient masks, brush selections, and more. According to a blog post, in addition to making automatic selections, users can also work with customizable gradient masks, select areas based on their color, or... Read More
Lomography creates dedicate web page for film photography Marketing 

Lomography creates dedicate web page for film photography

GaryPageau
Analog photography marketing company Lomography has launched “Lomography School,” a free dedicated online learning space, derived from the most-frequently-asked questions from Lomographers. Category topics include: All about instant photography All about multiple exposures Analogue photography basics All about light painting and long exposures All about film scanning All about film types All about pinhole photography What is Lomography? Read More
Best Buy announces mail-in tech recycling program Marketing News 

Best Buy announces mail-in tech recycling program

GaryPageau ,
Best Buy announced a nationwide program where consumers can recycle old electronics by mail. Starting this month, consumers can order a prepaid Best Buy Technology Recycling Box and ship off their old electronics for recycling. “We continue to build on our commitment to be there for our customers throughout the entire lifecycle of their products by making recycling simple and... Read More
Creativity as a driver of photo business, with Wendi Flores and Steve Klinetobe Marketing Podcasts 

Creativity as a driver of photo business, with Wendi Flores and Steve Klinetobe

GaryPageau , , , , , , ,
Gary Pageau of the Dead Pixels Society talked with Wendi Flores, of Foto Crush, and Steve Klinetobe, of Odd Comma. In this interview, Flores and Klinetobe talk about how photo companies can use creativity to boost sales and be more effective than ever before. In this episode, you will learn the following: How creativity is now a currency, and the need for brands to be emotively authentic... Read More
Learning to love email marketing, with Kendra Corman Marketing Podcasts 

Learning to love email marketing, with Kendra Corman

GaryPageau
Gary Pageau of the Dead Pixels Society talks with marketer Kendra Corman. In this interview, Corman talks about ways businesses can build their email lists and create content that engages customers and builds relationships. Corman has more than 15 years of marketing experience working with one of the top brands in the world all the way down to solopreneurs just starting out. Her passion is... Read More
Build strong business relationships with gifts, with Steve Buzogany, the Appreciation Advocate Marketing Podcasts 

Build strong business relationships with gifts, with Steve Buzogany, the Appreciation Advocate

GaryPageau ,
Gary Pageau of the Dead Pixels Society talked with Steve Buzogany, founder and CEO of the Appreciation Advocate. In this interview, Buzogany talks about ways businesses can show appreciation to customers throughout the year, not just at the holidays. He recommends personalized business gifts, not logo’d promotional merchandise. Buzogany is the founder and CEO of The Appreciation Advocate.  Since 2012, he has been... Read More