Shutterfly’s Spoonflower acquisition brings new headaches
When Shutterfly bought Durham, N.C., design and decor marketplace Spoonflower in 2021 for $225 million, the deal was seen as a way to “enable Shutterfly to more broadly serve the fast-growing home decor marketplace by adding Spoonflower wallpaper, fabric, linens, bedding and other home decor soft goods to its product assortment and connecting Shutterfly’s 21 million active users to Spoonflower’s...
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