Lifetouch integration with Shutterfly heralds change in school photo business model
Our friends at CaptureLife recently posted a blog about how Shutterfly has begun integrating Lifetouch school photos into its mobile app. This long-anticipated step is the beginning of a shift in the marketing and fulfillment of school and event photos. Through the long history of school photography, a school-portrait company’s main customer was the school district or school board themselves....
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