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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.

NRF: Consumers expected to spend near-record $33.5 billion on Mother’s Day Market research 

NRF: Consumers expected to spend near-record $33.5 billion on Mother’s Day

GaryPageau ,
Mother’s Day spending is expected to reach $33.5 billion this year, according to the annual consumer survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is the second highest in the history of the survey, following last year’s record $35.7 billion. “Mother’s Day is a time to celebrate the women who play a meaningful role in... Read More
Xerox first-quarter results down, updates Reinvention progress News 

Xerox first-quarter results down, updates Reinvention progress

GaryPageau ,
Xerox, Norwalk, Conn., reported first-quarter  revenue of $1.50 billion, down 12.4 percent, or 13.2 percent in constant currency. The company has a GAAP net loss of $(113) million, or $(0.94) per share, a decrease of $184 million or $1.37 per share, year-over-year, respectively. This quarter includes after-tax Project Reinvention related charges of $100 million, or $0.80 per share. Adjusted net income... Read More
Adobe introduces Firefly Image 3 model for Photoshop News Updates 

Adobe introduces Firefly Image 3 model for Photoshop

GaryPageau , ,
Last week, Adobe debuted Adobe Firefly Image 3 Foundation Model, the next major release in its family of creative generative AI models, is available (beta) in Photoshop and the Firefly web application. Firefly Image 3 includes higher-quality image generations, better understanding of prompts, new levels of detail and variety and significant improvements that enable fast creative expression and ideation, the... Read More
TAMRON announces development of first CANON RF mount lens New Products 

TAMRON announces development of first CANON RF mount lens

GaryPageau ,
Tamron Co., Ltd. announced the company is developing TAMRON’s first CANON RF mount lens, 11-20mm F/2.8 Di III-A RXD (Model B060), an ultra-wide-angle zoom lens for APS-C mirrorless cameras. The lens is expected to launch in 2024. Pricing was not announced. The 11-20mm F2.8 is a fast-aperture zoom lens covering a focal length range from 11mm to 20mm, with a... Read More
Mixbook celebrates Mother’s Day with partnerships News 

Mixbook celebrates Mother’s Day with partnerships

GaryPageau
Mixbook announced a partnership with Postpartum Support International and influencers Caitlin Stevens and Chelsea Bodie, known as Mamapsychologist, in commemoration of Mother’s Day and Mental Health Awareness Month this May. Through the “Moments of Motherhood“ photo book collection, Mixbook says it is “fostering empowerment, gratitude, and essential conversations around maternal mental health while helping people create and gift photo books that help today’s motherhood moments... Read More
Promaster debuts the classic-looking Epoch Tripod New Products 

Promaster debuts the classic-looking Epoch Tripod

GaryPageau , ,
ProMaster has launched Epoch, a new tripod which the company says takes photography back to its image-making roots. The Epoch’s 3 rigid leg sections are made from high-strength, thin-wall aluminum for the appearance of an older stainless steel tripod without tipping the scales. The Epoch’s leg locks are machined from aluminum with a black and silver design that pays homage... Read More
Picsart makes launches AI-powered ‘Smart Background’ feature New Products 

Picsart makes launches AI-powered ‘Smart Background’ feature

GaryPageau
Picsart launch of Smart Background, a tool designed for product photography. This feature seamlessly integrates with Picsart’s all-in-one creative suite, turning simple product shots into beautiful marketing assets—and campaigns—in seconds. Smart Background is an AI-powered photography studio that understands the subject, suggests custom backgrounds, and adds realistic drop shadows and other contextually-aware elements. The result is any simple product shot can... Read More
Swedish photobook company Once Upon reaches new milestones News 

Swedish photobook company Once Upon reaches new milestones

GaryPageau
Privately held Swedish photo book company Once Upon announced a series of financial performance and significant global growth accomplishments in 2023. Once Upon obtained B Corp certification in 2023, joining the ranks of more than 100 other companies in the Nordics and contributing to the global community of 8000 B Corps. This certification underscores Once Upon’s pursuit of ethical business... Read More
Retouch4me Photoshop Panel automates photo editing in the cloud New Products Updates 

Retouch4me Photoshop Panel automates photo editing in the cloud

GaryPageau , ,
Retouch4me announced an upgrade for its Photoshop Panel, offering an interface to select between two retouching options. The first enables image editing using the installed Retouch4me plugins on the user’s device and the second option allows for retouching with all the plugins available in the cloud. The latter method sends back the AI processing to the user in layers. This... Read More
Freepik announces Freepik Reimagine AI image-to-image solution New Products 

Freepik announces Freepik Reimagine AI image-to-image solution

GaryPageau , ,
Freepik launched Freepik Reimagine, an AI image-to-image solution. Freepik’s offering lets users upload a picture and instantly receive a unique and exclusive prompt, based on the image content. With this prompt, users can easily interact with the image and make changes. Freepik Reimagine has real-time functionality, with infinite prompt scroll-down capabilities, and predefined styles to accelerate the creative process. Freepik... Read More
Beth Forester named CEO of Animoto News 

Beth Forester named CEO of Animoto

GaryPageau
Redbrick, which purchased automatic animation company Animoto in August, 2023, announced Beth Forester stepped into the role as CEO, previously from vice president of marketing at Animoto. Her career at Animoto began in 2015, as a product marketing manager. Since that time, Forester has demonstrated unwavering commitment to the team, Animoto’s development, and its customers. Her unrivaled product and market... Read More
Adobe adds generative AI to Adobe Premiere News Updates 

Adobe adds generative AI to Adobe Premiere

GaryPageau , ,
Adobe previewed generative AI innovations within Adobe Premiere Pro, at NAB 2024. The company said these new editing workflows will be powered by a new video model that will join the family of Firefly models including Image, Vector, Design, and Text Effects. Adobe is continuing to develop Firefly AI models in the categories where it has deep domain expertise, such... Read More
KEH launches “Better Than New” campaign to promote pre-owned gear Marketing 

KEH launches “Better Than New” campaign to promote pre-owned gear

GaryPageau ,
KEH, North America’s premier purchaser and reseller of pre-owned camera gear, announced the launch of its ‘Better Than New’ campaign to promote the benefits photographers receive when utilizing pre-owned instead of purchasing new. With KEH’s long history and foundational services built on buying, selling, and trading, customers receive budget-friendly, sustainable, and trustworthy equipment. The ‘Better Than New’ campaign will be... Read More
Mastering marketing consistency: Strategies for small businesses with Kate McQuade, P360 News 

Mastering marketing consistency: Strategies for small businesses with Kate McQuade, P360

GaryPageau , , ,
Picture your business’s voice echoing with unmistakable clarity across the digital expanse—this is the power of consistency in marketing that Kate McQuade, Senior Director of Marketing at P360, unpacks in the latest Dead Pixels Society podcast conversation with Gary Pageau. With her extensive background, McQuade illustrates why a solid, unified brand message is more than just a good idea; it’s a fundamental pillar in carving... Read More