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A quick guide to successful brand positioning Feature News Tips and tricks 

A quick guide to successful brand positioning

Brand positioning is critical if you want your company to stand out in a saturated market, establish a solid following, and become a leader in your field. When you want to create a brand successfully, you should know the strategic importance of brand positioning, which determines the framework that your company will follow through visual design, brand experience, and communication.... Read More
Leadership lessons in a family business and beyond, with Claudia Dencer, Leonard’s Photography Feature Podcasts 

Leadership lessons in a family business and beyond, with Claudia Dencer, Leonard’s Photography

Gary Pageau of the Dead Pixels Society talks with Claudia Dencer, executive vice president and general manager of Leonard’s Photography, St. Augustine, FL. Dencer talks about growing up in the third generation of the family photography business and how the business has changed and has adapted to massive changes. She also describes the leadership skills she has learned. Leonard’s Photography has a 36,000-square-foot production facility, with approximately 250 employees,... Read More
SPAC 2022 kicks off the year with successful convention Events Feature 

SPAC 2022 kicks off the year with successful convention

After a year absence, the SPAC volume photography conference returned to an in-person program Jan. 26-29, 2022, at the customary South Point Hotel & Casino Conference Center. Under the theme of “Family Reunion,” the event drew nearly 1,000 attendees and vendors for a new golf outing, educational sessions, hands-on training, hospitality suites and a two-day trade show. The following video... Read More
Getty Images, Stand Together announce inaugural grant recipients for HBCUs Feature News 

Getty Images, Stand Together announce inaugural grant recipients for HBCUs

Getty Images, in partnership with the Getty Family and Stand Together, a philanthropic community tackling some of the biggest challenges of our times, today announced the recipients of the inaugural Getty Images Photo Archive Grant for Historically Black Colleges and Universities (HBCUs). The $500,000 grant will support the photo digitization of up to 200,000 archival photos from Claflin University, Jackson... Read More
10 steps to jumpstarting your holiday preparations Feature Marketing Tips and tricks 

10 steps to jumpstarting your holiday preparations

Guest post by Elizabete Smite, Content Marketing Specialist at Printful This will be a holiday season like no other. With more people shifting to online shopping, it’s predicted ecommerce will reach its first trillion-dollar year of sales. As an ecommerce store owner, this means new potential customers and the opportunity to grow your online business this holiday season. It also... Read More
Analysis: A stark future for photo trade shows Events Feature Opinion 

Analysis: A stark future for photo trade shows

The announcement this week of the cancellation of PhotoPlus Expo – coupled with last week’s cancellation of PRINTING United – brings to a head the ongoing concern of the future of the trade show format. After missing two consecutive years, it will be interesting to see in what form PhotoPlus returns in 2022. Up until cancellation, the show was still... Read More
A guide to popular virtual tour apps Feature News 

A guide to popular virtual tour apps

Guest post by Ryan Anderson, Senior Editor at AR/VR Tips Virtual tour apps for VR have exploded in popularity and will continue to be trending in the future. This is because the pandemic has cut down on travel to businesses and places and also because businesses are seeing the value in offering virtual tours to customers. In this guide, we’ll... Read More
The Dead Pixels Society podcast: Photo moonshot with Makaila Nichols, the Blatantly Honest Foundation Events Feature Podcasts Promotions 

The Dead Pixels Society podcast: Photo moonshot with Makaila Nichols, the Blatantly Honest Foundation

Gary Pageau of the Dead Pixels Society talks with Makaila Nichols, author and founder of the Blatantly Honest Foundation. At 18, Nichols wrote “Blatantly Honest,” a best-selling book about her battle with body issues, bullying, and sexual assault. From there, she started the Blatantly Honest Foundation to “change the stigma behind bullying and other social issues by educating the public,... Read More
Opinion: There’s no business in show business Events Feature News Opinion 

Opinion: There’s no business in show business

The recent announcement that CES 2021 was being changed to a virtual or “digital-only” event didn’t come as a surprise to industry watchers. In fact, the announcement was greeted with some level of relief. In the past 10 years, CES has gained a well-earned reputation as an expensive event that was difficult to attend – due to the enormous crowds... Read More
Dead Pixels Society podcast episode 4: The future of photography and retail with Michael Rubin of Neomodern Feature News 

Dead Pixels Society podcast episode 4: The future of photography and retail with Michael Rubin of Neomodern

Ep. 4: The future of photography and retail with Michael Rubin of Neomodern Gary Pageau from the Dead Pixels Society talks with photographer Michael Rubin about the photography, printing and retail. Rubin operated, until recently, the Neomodern print store and gallery in downtown San Francisco. He is also the co-host of the “Everyday Photography, Every Day,” podcast. Read More
Kodak Moments shows gains with AI-driven photobooks Feature News 

Kodak Moments shows gains with AI-driven photobooks

After about a year in the marketplace, Kodak Moments executives say the AI-powered iOS app is increasing the printing of photobooks. The boost in conversions – in other, more books are completed once they are started – is a welcome trend, as the making of mobile photo books is still not a commonplace as industry watchers would like it to... Read More
Marketing your pet photography business; what you need to know Feature 

Marketing your pet photography business; what you need to know

Imagine a job where you get to celebrate your love of photography and your passion for animals? Starting a pet photography business is a fantastic way to celebrate your interests while creating a profitable revenue stream. Are you ready to get started? Here’s what you need to know about marketing your pet photography business. Outline Your Approach The core of... Read More