NRF study says consumers shop at discount retailers regardless of age or income
WASHINGTON, October 11, 2018 – Almost all U.S. consumers are value-conscious shoppers who regularly visit discount retailers to find a bargain, according to the latest issue of the quarterly Consumer View report released today by the National Retail Federation. “Looking for the best price is a habit that cuts across almost every demographic,” NRF Vice President for Research Development and...
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