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New research reveals three out of four brands plan to reposition this year Marketing News 

New research reveals three out of four brands plan to reposition this year

GaryPageau
Three out of four brands plan to reposition this year, according to a white paper published by global experience design company, Imagination. The survey of 375 marketing executives reveals the two chief drivers behind their strategic initiatives this year are to grow market share and increase brand value – with more than half (54%) planning to do so through experiential marketing... Read More
Building a photography career as a young entrepreneur, Audrey Tappan Marketing Podcasts 

Building a photography career as a young entrepreneur, Audrey Tappan

GaryPageau ,
Gary Pageau of the Dead Pixels Society talked with Audrey Tappan, branding photographer. In this interview, Tappan talks about her journey to become a working photographer, using tried-and-true networking techniques. Tappan grew up in rural Florida with two entrepreneurial parents who taught her what hard work looked like and how networking is king. Based out of NYC, Tappan specializes in fashion and product photography... Read More
Picanova rebrands as “The Customization Group” Marketing News 

Picanova rebrands as “The Customization Group”

GaryPageau ,
Wall-decor company Picanova Group announced its rebranding as The Customization Group, which “reflects the company’s significant growth, diversification, and expansion into new products and sales channels, including textiles, apparel, paper goods, accessories, and more.” The Customization Group operates five production sites worldwide, capable of producing more than 500,000 customized products daily. With over 1,000 people working for the company across... Read More
Pixelmator Photo app rebrands as Photomator Marketing Updates 

Pixelmator Photo app rebrands as Photomator

GaryPageau ,
Popular MacOS image-editing app Pixelmator Photo is being rebranded as Photomator with version 2.3. Among the new updates are AI-enhanced selective adjustments for subjects, backgrounds, and sky, linear and radial gradient masks, brush selections, and more. According to a blog post, in addition to making automatic selections, users can also work with customizable gradient masks, select areas based on their color, or... Read More
Lomography creates dedicate web page for film photography Marketing 

Lomography creates dedicate web page for film photography

GaryPageau
Analog photography marketing company Lomography has launched “Lomography School,” a free dedicated online learning space, derived from the most-frequently-asked questions from Lomographers. Category topics include: All about instant photography All about multiple exposures Analogue photography basics All about light painting and long exposures All about film scanning All about film types All about pinhole photography What is Lomography? Read More
Best Buy announces mail-in tech recycling program Marketing News 

Best Buy announces mail-in tech recycling program

GaryPageau ,
Best Buy announced a nationwide program where consumers can recycle old electronics by mail. Starting this month, consumers can order a prepaid Best Buy Technology Recycling Box and ship off their old electronics for recycling. “We continue to build on our commitment to be there for our customers throughout the entire lifecycle of their products by making recycling simple and... Read More
Creativity as a driver of photo business, with Wendi Flores and Steve Klinetobe Marketing Podcasts 

Creativity as a driver of photo business, with Wendi Flores and Steve Klinetobe

GaryPageau , , , , , , ,
Gary Pageau of the Dead Pixels Society talked with Wendi Flores, of Foto Crush, and Steve Klinetobe, of Odd Comma. In this interview, Flores and Klinetobe talk about how photo companies can use creativity to boost sales and be more effective than ever before. In this episode, you will learn the following: How creativity is now a currency, and the need for brands to be emotively authentic... Read More
Learning to love email marketing, with Kendra Corman Marketing Podcasts 

Learning to love email marketing, with Kendra Corman

GaryPageau
Gary Pageau of the Dead Pixels Society talks with marketer Kendra Corman. In this interview, Corman talks about ways businesses can build their email lists and create content that engages customers and builds relationships. Corman has more than 15 years of marketing experience working with one of the top brands in the world all the way down to solopreneurs just starting out. Her passion is... Read More
Build strong business relationships with gifts, with Steve Buzogany, the Appreciation Advocate Marketing Podcasts 

Build strong business relationships with gifts, with Steve Buzogany, the Appreciation Advocate

GaryPageau ,
Gary Pageau of the Dead Pixels Society talked with Steve Buzogany, founder and CEO of the Appreciation Advocate. In this interview, Buzogany talks about ways businesses can show appreciation to customers throughout the year, not just at the holidays. He recommends personalized business gifts, not logo’d promotional merchandise. Buzogany is the founder and CEO of The Appreciation Advocate.  Since 2012, he has been... Read More
Reinventing a volume photography business, with Eric Miller, MillerFoto Marketing Podcasts 

Reinventing a volume photography business, with Eric Miller, MillerFoto

GaryPageau ,
In this special 100th episode, Gary Pageau talks again with our very first guest, Eric Miller, of MillerFoto. Since the launch of the Dead Pixels Society podcast in March, 2020, the global pandemic reshaped how many businesses operate. Volume photography is no different, and Miller walks us through the decisions he made to reinvent his business operations and marketing practices.... Read More
Building your brand, with Anika Jackson, Your Brand Amplified Marketing Podcasts 

Building your brand, with Anika Jackson, Your Brand Amplified

GaryPageau ,
Gary Pageau of the Dead Pixels Society talks with Anika Jackson, founder of Your Brand Amplified. In this interview, Jackson talks about branding and social media practices for small and medium-sized businesses. Jackson is the founder and chief strategist for Your Brand Amplified, a marketing and communications agency, and host of the podcast by the same name. As a Marcom executive, she has done it all... Read More
Growing a portrait business with Lisa Staff Marketing Podcasts 

Growing a portrait business with Lisa Staff

GaryPageau ,
Gary Pageau of the Dead Pixels Society talked with Lisa Staff, of Hilton Head, S.C.-based photography studio, Lisa Staff Photography. In this interview, Staff talks about brand strategy, reinventing your business, and lessons learned from decades of location shooting. Staff has been photographing fashion and connecting with people from all walks of life for more than 20 years. She heads one of the most... Read More
Mediaclip rebrands with a new logo, website Marketing News Sponsored post 

Mediaclip rebrands with a new logo, website

GaryPageau
Mediaclip Inc. officially unveiled its new brand image and the vision is reflected in the new design. For 15 years, Mediaclip is a leading worldwide provider of Product Personalization and Product Customization software solutions services. Mediaclip’s initial focus was to provide consumers and customers with a simple, intuitive, and creative way to personalize their products. The company’s culture was focused... Read More
Preserving family memories and history, with Mitch Goldstone, ScanMyPhotos Marketing Podcasts 

Preserving family memories and history, with Mitch Goldstone, ScanMyPhotos

GaryPageau ,
Gary Pageau of the Dead Pixels Society talks with Mitch Goldstone, CEO of ScanMyPhotos.com. In this episode, Goldstone talks about his beginnings as a one-hour photo lab operator and developing one of the first volume photo scanning operations. ScanMyPhotos.com has professionally preserved more than one billion memories, milestones, and special event photos for its customers since 1990. The photo digitizing company specializes in photo, 35mm slide,... Read More
Improving Your SEO with Brandon Leibowitz Marketing Podcasts 

Improving Your SEO with Brandon Leibowitz

GaryPageau ,
Gary Pageau of the Dead Pixels Society talks with Brandon Leibowitz, the founder of SEO Optimizers. SEO Optimizer Gary Pageau of the Dead Pixels Society talks with Brandon Leibowitz, the founder of SEO Optimizers. SEO Optimizers is a digital marketing company focusing on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads,... Read More