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Belgium’s Smartphoto boosts marketing with radio campaign News 

Belgium’s Smartphoto boosts marketing with radio campaign

GaryPageau
In today’s fast-paced marketing environment – filled with dancing influencers and snack-sized videos – it’s easy to forget another piece of the advertising puzzle: consistency. Belgium-based VAR published a case study showing how Smartphoto Group‘s consistent and catchy radio advertising program boosted name recognition over the six-year campaign. According to the article, “The concept of Smartphoto has been simple for... Read More
Changes to advertising environment impacting Snap results News 

Changes to advertising environment impacting Snap results

GaryPageau ,
Snap Inc. said changes to its advertising platform hurt demand for ads, and warned results in the next quarter could fall below Wall Street’s targets. “Our community continues to grow, reaching 383 million daily active users in Q1, and we are working to deepen engagement with our content platform while building innovative new features and services like My AI,” said Evan... Read More
Patriot releases V90 SDXC UHS-II U3 Class 10 SD Card News 

Patriot releases V90 SDXC UHS-II U3 Class 10 SD Card

GaryPageau
PATRIOT launched a mew high-performance SD line with the V90 SDXC UHS-II U3 Class 10 SD Card, built for professional photographers and digital filmmakers. The Patriot V90 features optimized performance to support 4K/8K Ultra-HD shots, high-speed burst mode shots, and best-quality video recording with quick read speeds of up to 300MB/s and write speeds of up to 260MB/s. In addition,... Read More
GotPhoto announces in-person Volume Photography Summer Camp in Charlotte, NC Events News 

GotPhoto announces in-person Volume Photography Summer Camp in Charlotte, NC

GaryPageau ,
GotPhoto Inc., a leading workflow platform for volume photographers, will host its fourth in-person in Volume Photography Summer Camp in Charlotte, NC, June 22-25, 2023.   The GotPhoto team will welcome high-volume photographers to a four-day event packed with live shoots, workflow demos, small group knowledge exchanges, hands-on workshops led by industry experts, and fireside chats between photographers.   Additionally,... Read More
Rise Above Research announces industry reports News 

Rise Above Research announces industry reports

GaryPageau
The photo merchandise market is expected to show growth over the next few years despite challenges from inflation and economic uncertainty, according to Rise Above Research’s 2023 U.S. Photo Merchandise Forecast. The year 2023 will see an overall increase of just under 3% in unit sales, driven by increases in every product area. Sales of photo cards, photo books, photo... Read More
New research reveals three out of four brands plan to reposition this year Marketing News 

New research reveals three out of four brands plan to reposition this year

GaryPageau
Three out of four brands plan to reposition this year, according to a white paper published by global experience design company, Imagination. The survey of 375 marketing executives reveals the two chief drivers behind their strategic initiatives this year are to grow market share and increase brand value – with more than half (54%) planning to do so through experiential marketing... Read More
CMYE’s Peakto now compatible with DXO PhotoLab, PureRAW News Updates 

CMYE’s Peakto now compatible with DXO PhotoLab, PureRAW

GaryPageau , ,
CYME announced its meta-cataloger, Peakto, is now compatible with DXO PhotoLab and PureRAW. This integration with DXO PhotoLab and PureRAW adds to Peakto’s already extensive list of supported software, further cementing its position as a versatile and powerful tool for photo management that doesn’t duplicate images. Peakto is already compatible with a wide range of photo editing software, including Apple... Read More
SPOA executive director questions mandatory rebate policy News 

SPOA executive director questions mandatory rebate policy

GaryPageau
David Crandall, the executive director of the School Photographers of America (SPOA), was featured in the Charlotte Observer when he questioned a policy by the Charlotte-Mecklenburg Schools (CMS) district mandates a profit on student picture packages as a fundraising tactic. Crandall said a CMS board policy mandates school pictures and yearbooks be treated as fundraisers and forces school principals to... Read More
Cash-starved Urbanimmersive to reduce workforce, seek financing News 

Cash-starved Urbanimmersive to reduce workforce, seek financing

GaryPageau
Quebec-based real-estate imaging company Urbanimmersive Inc. announces a workforce reduction and a review of its available alternatives. In the last fiscal year, the company experienced a decline in revenues across all its divisions and regions due to the decreased number of new properties for sale entering the real estate market. So far in this fiscal year, contrary to historical seasonal... Read More
Shutterfly extending photo deletion date following customer complaints New Products News 

Shutterfly extending photo deletion date following customer complaints

GaryPageau
A Boston TV station acted quickly when a viewer complained that Shutterfly‘s new photo deletion policy for customers who no longer place orders resulted in her photos being unintentionally deleted. As a result, the leading photo personalization products company has extended its deadline for deleting customer photos from inactive accounts from March 29 to May 30, 2023. According to the... Read More
Picanova rebrands as “The Customization Group” Marketing News 

Picanova rebrands as “The Customization Group”

GaryPageau ,
Wall-decor company Picanova Group announced its rebranding as The Customization Group, which “reflects the company’s significant growth, diversification, and expansion into new products and sales channels, including textiles, apparel, paper goods, accessories, and more.” The Customization Group operates five production sites worldwide, capable of producing more than 500,000 customized products daily. With over 1,000 people working for the company across... Read More
Meta looking to trim Instagram staff in London News 

Meta looking to trim Instagram staff in London

GaryPageau , , , ,
Bloomberg News reports Instagram will cut or relocate its 100-person London staff as part of an overall staff reduction at parent company Meta Platforms Inc. Reporter Sarah Frier, citing “a person familiar with the matter,” said the London office, which opened in 2013, recently became an important hub for the app when its CEO, Adam Mosseri, relocate there last year.... Read More
CEWE fills vacant board position News 

CEWE fills vacant board position

GaryPageau
CEWE Stiftung & Co. KGaA announced Jörg Waskönig, 65, managing partner of Waskönig+Walter Kabel-Werk GmbH u. Co. KG, will fill the vacant Board of Trustees position of Neumüller CEWE COLOR Stiftung. Waskönig was appointed to the four-year term by the Office for Regional Development Weser-Ems (Foundation Supervisory Authority), at the request of the Board of Trustees. A graduate engineer, he... Read More