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Nikon debuts the Z50II compact mirrorless camera New Products 

Nikon debuts the Z50II compact mirrorless camera

Nikon announced the new Z50II, a compact, fully-featured mirrorless camera that lets your creativity run free while enabling the effortless capture of amazing photos and video. This camera is the lifestyle accessory for those who seek innovative creative features like film-inspired looks and easy sharing, giving the freedom to capture the feeling of a fleeting moment, or conveying core memories... Read More
Ray-Ban owner EssilorLuxottica takes 5% stake in Nikon News 

Ray-Ban owner EssilorLuxottica takes 5% stake in Nikon

Reuters reports Franco-Italian eyeglass maker EssilorLuxottica is deepening its ties with Japan’s Nikon Corp. by taking a stake in the camera above 5%, as a long-term financial investment to support the company and its management. The 5.1% stake corresponds to 170 million euro ($187 million) investment, according to a regulatory filing and LSEG data cited by Reuters. EssilorLuxottica has brands... Read More
From Motorsport to Nature Photography and Beyond, with Scott Bourne Podcasts 

From Motorsport to Nature Photography and Beyond, with Scott Bourne

Prepare to be inspired as we delve into the remarkable career of Scott Bourne in this engaging podcast episode. Scott takes us on an extraordinary journey through his five-decade-long career in photography, from his unexpected start at the Indianapolis 500 to his prominence in nature and bird photography. This episode is a testament to Scott’s adaptability, passion, and relentless pursuit... Read More
Nikon debuts Nikon Z6III, cloud service New Products 

Nikon debuts Nikon Z6III, cloud service

Nikon announced the Z6III, a 24.5MP full-frame mirrorless camera with the first partially-stacked CMOS sensor, delivering ultra-fast readout that unlocks high frame rates in both photo and video modes. Other benefits include a truly immersive viewfinder experience with the brightest EVF of any mirrorless camera, and a wide range of pro-level features inherited from Nikon’s acclaimed Z8 and Z9 flagship... Read More
Nikon launches Nikon Creators Official Partners Program for Z-camera user/influencers Marketing 

Nikon launches Nikon Creators Official Partners Program for Z-camera user/influencers

Nikon Inc. has launched the Nikon Creators Official Partners program, recognizing avid Nikon Z mirrorless camera system users who represent where the industry is headed. This program aims to support and amplify the creative community, partnering with artists who are defining visual storytelling while documenting their distinctive process, the company said. Nikon plans to support these creators by helping to... Read More
Nikon completes acquisition RED.com, LLC Acquisitions 

Nikon completes acquisition RED.com, LLC

Nikon Corp. announced, as of April 8, it has successfully acquired 100% of the outstanding membership interests of RED.com, LLC (RED), as previously announced. According to this PetaPixel report, the acquisition was precipitated by RED’s patent infringement suit against Nikon in  2022. Upon RED becoming a wholly owned subsidiary, RED’s President Jarred Land became a close Advisor to the company,... Read More
Nikon announces NIKKOR Z 28-400mm f/4-8 VR New Products 

Nikon announces NIKKOR Z 28-400mm f/4-8 VR

Nikon Inc. announced the NIKKOR Z 28-400mm f/4-8 VR, a versatile high-power super-zoom lens for Nikon Z series full-frame/FX-format mirrorless cameras. The new lens will be available in mid-April for a suggested retail price of $1299.95. “So many photographers and creatives will love the versatility of the NIKKOR Z 28-400mm, which gives you clarity, range and fantastic backgrounds,” said Naoki... Read More
Nikon Corp. enters agreement to buy RED cinema gear company Acquisitions News 

Nikon Corp. enters agreement to buy RED cinema gear company

Nikon Corp. announced it has entered into a purchase agreement to acquire 100% of the outstanding membership interests of RED.com, LLC (RED) whereby RED will become a wholly-owned subsidiary of Nikon, “pursuant to a Membership Interest Purchase Agreement with Mr. James Jannard, its founder, and Mr. Jarred Land, its current President, subject to the satisfaction of certain closing conditions thereunder.”... Read More
Nikon Z9 to be implemented as part of NASA’s Artemis moon mission News 

Nikon Z9 to be implemented as part of NASA’s Artemis moon mission

Nikon Inc. has entered into a Space Act agreement with the National Aeronautics and Space Administration (NASA) to support the agency’s Artemis campaign with the Handheld Universal Lunar Camera (HULC) development. The Nikon Z 9, Nikon’s mirrorless full-frame flagship, as implemented in the HULC system, will be the handheld camera for the upcoming Artemis III mission which will be used... Read More
Nikon announces NIKKOR Z 600mm f/6.3 VR S New Products 

Nikon announces NIKKOR Z 600mm f/6.3 VR S

Nikon Inc. announced another premium super-telephoto lens, the NIKKOR Z 600mm f/6.3 VR S. This latest S-Line prime lens is the newest addition to Nikon’s lineup of PF lenses. The new  NIKKOR Z 600mm f/6.3 VR S will be available in late October for a suggested retail price of $4799.95.  The lens is designed so its center of gravity is... Read More
Nikon announces full-frame Nikon Z f in six colors New Products 

Nikon announces full-frame Nikon Z f in six colors

 Nikon announced the release of the Z f, a full-frame mirrorless camera with a classic look but with modern technology, derived directly from the Z 8 and flagship Z 9. With an iconic exterior design reminiscent of the classic FM2, the Z f is equipped with a 24.5-megapixel full-frame BSI CMOS sensor and the EXPEED 7 image-processing engine, enhancing response... Read More
Nikon adds four Nikon Ambassadors Promotions 

Nikon adds four Nikon Ambassadors

Nikon Inc. announced the addition of four new imaging professionals to the prestigious Nikon Ambassador program, a group of influential visual artists and leaders in modern photography and videography, according to the company. “This year, the Nikon Ambassador program celebrates ten years, and since the program’s inception both the visual medium and the industry itself have evolved dramatically, with trends,... Read More