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Shutterfly continues to spin “beyond photo personalization” Acquisitions News 

Shutterfly continues to spin “beyond photo personalization”

GaryPageau ,
Since buying the Spoonflower design and decor marketplace last year, Shutterfly has updated its messaging to extoll the virtues of going “beyond photo personalization.” This month, on the one-year acquisition anniversary of the acquisition, the company announced the launch of 4,000 artist-led designs on Shutterfly products now available on the Shutterfly platform. The press release states “Shutterfly’s expansion into the... Read More
Shutterfly launches “Shutterfly Collective” featuring digital Icons, Spoonflower artists Marketing News 

Shutterfly launches “Shutterfly Collective” featuring digital Icons, Spoonflower artists

GaryPageau ,
Shutterfly launched its first limited-edition capsule collection, The Shutterfly Collective, to celebrate the addition of 4,000 new artist-sourced designs available in home decor and gift items on the Shutterfly platform. The inaugural Collective is designed and inspired by “digital icons” paired with four Spoonflower Independent Artists, who “helped bring each of their personalities and four product categories to life, and demonstrates... Read More
Shutterfly named by Forbes Magazine as one of America’s best employers for diversity for 2022 News 

Shutterfly named by Forbes Magazine as one of America’s best employers for diversity for 2022

GaryPageau
Shutterfly announced it was named one of America’s Best Employers for Diversity of 2022 by Forbes Magazine. This honor arrives two months after being named one of America’s Best Employers of 2022 by Forbes magazine. “I am so proud to have our progress in Diversity, Equity, and Inclusion recognized by Forbes,” said Hilary Schneider, President and CEO of Shutterfly. “At Shutterfly, we know... Read More
Shutterfly data breach in December exposed employee data News 

Shutterfly data breach in December exposed employee data

GaryPageau , , ,
Online retail and photography manufacturing platform Shutterfly has disclosed that the December ransomware attack included a data breach that exposed employee information. Shutterfly is offering two years of free credit monitoring from Equifax for those affected. Shutterfly offers photography-related services to consumers, the enterprise, and education through various brands, including Shutterfly.com, BorrowLenses, GrooveBook, Snapfish, and Lifetouch. “The attacker both locked... Read More
Regional realty company buys Shutterfly’s Minneapolis corporate campus News 

Regional realty company buys Shutterfly’s Minneapolis corporate campus

GaryPageau ,
Tempus Realty Partners, an Arkansas-based real estate investment partnership, announced the recent purchase of a 259,000-square-foot former Lifetouch National School Studios campus located at 11000 Viking Drive in Eden Prairie, MN, for $23.4 million. The building serves as the corporate headquarters for Lifetouch, which Shutterfly bought for $825 million in 2018, and houses marketing and merchandising functions for both Lifetouch and... Read More
Digiday: How Shutterfly is trying to reach younger shoppers Marketing 

Digiday: How Shutterfly is trying to reach younger shoppers

GaryPageau ,
https://digiday.com/author/kimekodigiday-com/ Shutterfly CMO Craig Rowley outlined the company’s strategy to appeal to younger demographics through expanded offerings, according to an article in Digiday. The leading photo service company has been ramping up its social media, streaming, and online video efforts. “People are consuming media differently,” Rowley said to reporter Kimeko McCoy. “They’re showing up in different environments and we want to be... Read More
Shutterfly reports ransomware attack; Lifetouch and BorrowLenses affected News 

Shutterfly reports ransomware attack; Lifetouch and BorrowLenses affected

GaryPageau , , ,
Personalized photography leader Shutterfly reported a ransomware attack on Sunday, Dec. 26. The incident was first made public by Bleeping Computer, which claimed a source identified the attackers as the Conti ransomware group. In a statement (reproduced below) Shutterfly said portions of the Lifetouch and BorrowLenses business were affected. They experienced interruptions with Groovebook, manufacturing offices, and some corporate systems as... Read More
Fortune features Shutterfly CEO on supply chain News 

Fortune features Shutterfly CEO on supply chain

GaryPageau ,
U.S. business website Fortune featured a discussion with Shutterfly CEO Hilary Schneider about the company’s dominance of holiday the photo card market, supply chain issues, and its foray into NFT. Writer Jane Their wrote Shutterfly, which on average sends out 165 million holiday cards a year, has a broad experience with supply chain challenges. “We have a real advantage,” Schneider... Read More
Shutterfly settles Groupon class action News 

Shutterfly settles Groupon class action

GaryPageau ,
A U.S. District Court in California granted final approval of a settlement in a class action against personalized photo product leader Shutterfly in which the plaintiffs, led by a woman named Megan Taylor, claimed the company’s advertising of promotional deals was misleading and deceptive. Under the agreement, Shutterfly will make certain disclosures about terms and conditions, and class members who... Read More
Shutterfly partners with Iris Apfel to launch exclusive NFT holiday cryptocard collection Marketing 

Shutterfly partners with Iris Apfel to launch exclusive NFT holiday cryptocard collection

GaryPageau
Shutterfly  announced a partnership with style icon Iris Apfel to create an exclusive NFT Holiday CryptoCard Collection for charity. The collection features rare and never-before-seen moments from Apfel’s century-long life. With three pieces in the collection, each individual NFT is designed to unveil one holiday moment. The photos are wrapped in a unique holiday card design inspired by Shutterfly’s 2021... Read More
Shutterfly to demolish half of Lifetouch building to make green space News 

Shutterfly to demolish half of Lifetouch building to make green space

GaryPageau ,
Eden Prairie Local News reports photo personalization giant Shutterfly is reducing the footprint of its Eden Prairie operations through a proposed demolition of the western-most building of its two-building campus north of I-494, along Viking Drive. The Eden Prairie city council needs to approve the plan, which was endorsed by Eden Prairie Planning Commission, according to reporter Mark Weber. According... Read More
Shutterfly CEO talks to Bloomberg about pandemic impact News 

Shutterfly CEO talks to Bloomberg about pandemic impact

GaryPageau , ,
Shutterfly CEO Hilary Schneider spoke with Romaine Bostick from the Milken Global Conference about consumer headwinds and tailwinds during the pandemic. They also discuss how Shutterfly is preparing against global supply chain issues. “Shutterfly is a mixture of businesses so we have Shutterfly which is a consumer business snappish which is a consumer business and then Lifetouch which is a... Read More
Shutterfly to collaborate with Marie Kondo News 

Shutterfly to collaborate with Marie Kondo

GaryPageau ,
Shutterfly announced a year-long, exclusive, co-branded collection with Marie Kondo, tidying expert, New York Times bestselling author, and founder of KonMari Media, Inc. The Shutterfly x KonMari assortment will feature 62 thoughtfully designed products with 17 exclusive designs ranging in price from $3-$300 USD. The Shutterfly x KonMari collection includes photo books, ornaments, calendars, cards, and home decor items. The company’s... Read More
Shutterfly launches brand campaign, “Make It a Thing” Marketing 

Shutterfly launches brand campaign, “Make It a Thing”

GaryPageau ,
Leading personalized photo products maker Shutterfly debuted the first fruits of the partnership with its new marketing agency, Mischief @ No Fixed Address, with its new “Make it a Thing” integrated marketing campaign. Shutterfly officially kicked off a new evolution of the brand positioning recently with a fresh brand look-and-feel, bringing to life a modern color palette and illustrations, the... Read More
Shutterfly acquires design and decor marketplace, Spoonflower Acquisitions News 

Shutterfly acquires design and decor marketplace, Spoonflower

GaryPageau , , , ,
Shutterfly announced an agreement to acquire Spoonflower, a Durham, N.C.-based artists marketplace, in “an accretive acquisition for approximately $225 million of enterprise value subject to certain working capital and other adjustments,” the company said in an announcement. The acquisition, which is subject to regulatory approvals and customary closing conditions, is expected to close in the third quarter of 2021. According... Read More