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PastBook unveils new brand identity, launches global One-Click Photo Products platform Marketing News Opinion 

PastBook unveils new brand identity, launches global One-Click Photo Products platform

GaryPageau
PastBook announces today that it has refreshed its logo and identity. The new look supports the company’s growth plans around its newly launched One-Click Photo Products platform. According to a company press release, PastBook’s sophisticated technology platform will enable anyone around the world to “automagically” turn their Facebook or Instagram photos into printed photo products such as photo books, cards,... Read More
Fujifilm launches “Create Forever,” a story-focused content series about photography Events Marketing Press releases Promotions 

Fujifilm launches “Create Forever,” a story-focused content series about photography

GaryPageau ,
Valhalla, N.Y. – WEBWIRE – Tuesday, September 17, 2019 – The Electronic Imaging Division of FUJIFILM North America Corporation has announced the launch of Create Forever, a new story-focused content series that brings to life unique and powerful stories of triumph, perseverance, and purpose, while celebrating the art of photography and the importance of creating work with intention and purpose. Drawn from its community... Read More
Fujifilm appoints McCann to launch global Instax campaign Marketing Press releases 

Fujifilm appoints McCann to launch global Instax campaign

GaryPageau , ,
New branding initiative focuses on empowering creative lifestyles and the INSTAX experience Valhalla, N.Y., September 16th, 2019— The Imaging Division of FUJIFILM North America Corporation is excited to announce that it has partnered with McCann on the launch of a new, interactive global branding campaign for its INSTAX line of products. The campaign focuses not just on brand awareness, but the importance... Read More
Blast from the Past: Visit the Photo/Image News Network archives Feature Market research Marketing News 

Blast from the Past: Visit the Photo/Image News Network archives

GaryPageau , , ,
Through the generosity of Chris Lydle, the archives of the former Photo/Imaging News Network (P/INN) website is now archived on the Dead Pixels Society. Click here to relive the heyday of the early digital photography era, when HP was interested in photo specialty dealers, when digital cameras ruled and when cell phones were mostly used for phone calls. (Some links... Read More
Gartner: Marketers must focus on boosting Gen Z’s personal brand to make them loyal customers Events Marketing Press releases 

Gartner: Marketers must focus on boosting Gen Z’s personal brand to make them loyal customers

GaryPageau
New Research Reveals Top Strategies for Marketers Looking to Connect with Gen Z Consumers STAMFORD, Conn.–(BUSINESS WIRE)–Generation Z (Gen Z) consumers are 1.5 times more likely to follow a brand that provides content that boosts their own image, according to Gartner, Inc. Where previous generations were concerned with fitting in, Gartner research — which was presented at Gartner Marketing Symposium/Xpo in San... Read More
Consumer Technology Survey reveals influence of video reviews, social media and brand ethics Market research Marketing Press releases 

Consumer Technology Survey reveals influence of video reviews, social media and brand ethics

GaryPageau ,
Annual report from Matter Communications shows stark changes in content consumption that demand diversification of mediums and media relations strategies BOSTON–(BUSINESS WIRE)–Data released by Matter Communications – a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing – revealed considerable year-over-year shifts in how shoppers learn about consumer technology products, the skyrocketing reliance on video and the value placed... Read More
Fujifilm North America announces marketing alliance with Skylum Marketing Press releases 

Fujifilm North America announces marketing alliance with Skylum

GaryPageau ,
Valhalla, New York – WEBWIRE – Thursday, May 9, 2019 – FUJIFILM North America Corporation (Fujifilm) is pleased to announce a marketing agreement with Skylum, an award-winning leader in photo editing software, in a move designed to provide photographers with access to the premium tools, education, and interactive opportunities both companies have to offer. The companies are planning several activities over the course of... Read More
Canon partners with Card Isle for print-at-home greeting card platform Marketing Press releases 

Canon partners with Card Isle for print-at-home greeting card platform

GaryPageau ,
MELVILLE, NY, April 18, 2019 – Mother’s Day, birthdays, anniversaries, – all of these big holidays have something in common: greeting cards. When 82% of Americans choose printed greeting cards over their digital counterparts1, the demand for high-quality greeting cards is astounding. In the spirit of celebration, Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to work with... Read More
Adventure photographer Chris Burkard endorses olloclip Marketing Press releases 

Adventure photographer Chris Burkard endorses olloclip

GaryPageau ,
Legendary photographer uses olloclip to make his iPhone’s camera do more FOOTHILL RANCH, Calif., April 17, 2019 (GLOBE NEWSWIRE) — olloclip, the pioneer in accessory lenses for cell phone cameras, today announced its collaboration with professional photographer and adventurer Chris Burkard. In a new video from olloclip, Burkard details how the olloclip lens system paired with his iPhone is a go-to tool for... Read More
First stock agency dedicated to Caribbean travel and tourism launched Marketing Press releases 

First stock agency dedicated to Caribbean travel and tourism launched

GaryPageau
New site launches today with 1,000+ images; hundreds of new photos to be added weekly NEW YORK, Feb. 7, 2019 /PRNewswire/ — Uncommon Caribbean, an innovative travel and lifestyle website showcasing the best of the West Indies, announced today the launch of Uncommon Caribbean Images, an all-new online stock photo library dedicated exclusively to Caribbean travel and tourism. The first and only Caribbean-focused photo library of its... Read More
Vistaprint launches new brand platform ‘Own The Now’ Marketing News Press releases 

Vistaprint launches new brand platform ‘Own The Now’

GaryPageau ,
Empowering Small Business Owners to Seize the Opportunity February 04, 2019 09:00 AM Eastern Standard Time – WALTHAM, Mass.–(BUSINESS WIRE)–Vistaprint, the leading online provider of marketing products and services to small businesses, announced its new global brand platform ‘Own The Now’. The brand refresh reinforces Vistaprint’s dedication to empowering small businesses to look and feel professional across all their marketing.... Read More
NEOMODERN challenges you with “The Fifty” Marketing Opinion 

NEOMODERN challenges you with “The Fifty”

GaryPageau
Our friends at the San Francisco concierge photo printer NEOMODERN have launched a new “Photo School” page for helping everyday photographers improve their photography by looking at 50 Classic Photos. Selected from 50 black-and-white photos from founder Michael Rubin‘s private collection, the photos were selected due to their aesthetic and natural qualities. Viewers are asked to look at the photos... Read More
Fewer consumers celebrating Valentine’s Day but those who do are spending more Marketing Press releases 

Fewer consumers celebrating Valentine’s Day but those who do are spending more

GaryPageau ,
WASHINGTON, January 29, 2019 – Americans are expected to spend a record amount on Valentine’s Day this year despite a years-long decrease in the percentage of people celebrating the holiday, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. “The vast majority of Valentine’s Day dollars are still spent on significant others,... Read More
Three photo/imaging trends for 2019 Marketing Opinion 

Three photo/imaging trends for 2019

GaryPageau ,
As 2019 begins, it’s time to look ahead at the trends impacting photo/imaging and marketing for the coming year. The world is changing so fast, we will be updating readers continually over the next 12 months! Demographics It wasn’t too long ago where the photo industry was reeling with the introduction of the Millennials into the marketplace. Photo marketers had... Read More
Differentiation of services in a commodity market Marketing Opinion Sponsored post 

Differentiation of services in a commodity market

Marie-Eve Lemieux , , ,
Every consumer product today is lending itself to personalization. Smartphones are essentially slabs of plastic, glass and metal, yet consumers spend a lot of money on cases, on pop sockets and on other adornments to customize them. Clothes can be ordered online with custom designs, custom fit and even custom labels. According to The State of Fashion 2018 report from... Read More