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Fujifilm debuts small, light Fujifilm X-M5 camera, 16-55mm lens, and 500mm f5.6 lens New Products 

Fujifilm debuts small, light Fujifilm X-M5 camera, 16-55mm lens, and 500mm f5.6 lens

FUJIFILM North America Corp., Electronic Imaging Division, announced the launch of the latest mirrorless digital camera in its X Series lineup – FUJIFILM X-M5 (X-M5). X-M5 is designed to appeal to emerging content creators that want to use one lightweight and powerful device to make both still and moving imagery, the company said. “X-M5 is a tool for the ‘camera... Read More
Sony upgrades ZV-E1 video capability News 

Sony upgrades ZV-E1 video capability

Sony Electronics announces an upgrade for the ZV-E1, now featuring 4K 120p video recording. This feature enables faster high-speed frame rate video recording, resulting in smooth slow-motion footage that is five times slower than standard 24fps. The upgrade also introduces Full HD 240p recording capability to the ZV-E1, providing even more flexibility for the video creator. This latest upgrade is... Read More
Canon launches EOS R6 Mark II body, telephoto lens and flash New Products 

Canon launches EOS R6 Mark II body, telephoto lens and flash

Canon U.S.A., Inc., launched the EOS R6 Mark II camera body, Canon’s new hybrid full-frame camera, the RF135mm F1.8 L IS USM mid-telephoto portrait lens and Speedlite EL-5 flash unit. Canon says the “EOS R6 Mark II camera is a high-performance hybrid camera that’s designed to capture decisive moments in both photo and video formats.” The camera is also well-suited... Read More
OM Digital Solutions introduces the OM SYSTEM OM-1 News 

OM Digital Solutions introduces the OM SYSTEM OM-1

OM Digital Solutions debuted the new OM SYSTEM OM-1 mirrorless camera, featuring newly designed 20.4MP stacked BSI Live MOS Micro Four Thirds sensor that gives two stops of noise performance and an additional stop of dynamic range over previous sensors. The TruePic X processor is 3x faster than its predecessors and features a 120 fps readout rate for faster shooting... Read More
Nikon debuts mirrorless flagship Nikon Z 9, two lenses New Products 

Nikon debuts mirrorless flagship Nikon Z 9, two lenses

Nikon Corp. announced its long-rumoured professional-class mirrorless camera, the Z 9, which is powered by a completely new, Nikon-developed 45.7 megapixel stacked CMOS sensor and EXPEED 7 image-processing engine. Additionally, the camera is capable of sustained fast continuous shooting bursts, in-camera 8K video recordings for extended periods, truly blackout-free Real-Live visibility in the viewfinder and a sensor scan rate so... Read More
Sony debuts Alpha 7 IV  camera and two flashes New Products 

Sony debuts Alpha 7 IV camera and two flashes

Sony Electronics Inc. announced three new additions to its imaging line-up: the Alpha 7 IV interchangeable-lens camera (model ILCE-7M4) with a newly developed 33-megapixel full-frame image sensor, as well as two new flashes – the HVL-F60RM2 and HVL-F46RM. The new Alpha 7 IV will be available in December 2021 for approximately $2,500.00 USD and $3,200.00 CAD. The Alpha 7 IV... Read More
Canon announces development of pro full-frame EOS R3 mirrorless camera New Products News 

Canon announces development of pro full-frame EOS R3 mirrorless camera

Canon Inc. announced it is developing a new, high-performance professional camera, the Canon EOS R3, plus three RF lenses, Canon RF 100mm F2.8 L Macro IS USM, RF400mm F2.8 L IS USM and RF600mm F4 L IS USM. “The development of the Canon EOS R3 and the launch of the new RF lenses are the latest testament to the company’s... Read More
Nikon launches $49.95 week-long Nikon Z 5 test-drive program New Products Promotions 

Nikon launches $49.95 week-long Nikon Z 5 test-drive program

Nikon USA is trying to put its full-frame Nikon Z 5 mirrorless camera in the hands of more people with a new weeklong trial/rental program. The Z 5 Test Drive rental program is available at approximately 140 retail locations. Through the program, customers can rent a Nikon Z 5 and NIKKOR Z 24-50mm lens kit from a participating retailer for... Read More
Panasonic debuts box-style mirrorless cinema/event camera New Products 

Panasonic debuts box-style mirrorless cinema/event camera

Panasonic released the brand’s first box-style LUMIX Digital Single Lens Mirrorless Camera DC-BGH1. Based on the Micro Four Thirds System standard, the LUMIX BGH1 takes advantage of an extensive interchangeable lens lineup and includes Panasonic technologies from professional cinema cameras, camcorders, and the LUMIX GH series. The LUMIX BGH1 will be available at valued channel partners in December for $1,999.99. The... Read More
Venus Optics introduces Laowa 11mm f/4.5 FF RL for full-frame mirrorless New Products 

Venus Optics introduces Laowa 11mm f/4.5 FF RL for full-frame mirrorless

Venus Optics introduced the Laowa 11mm f/4.5 FF RL lens for full-frame mirrorless cameras. The small lens features an ultra-wide 1260-degree AoV and weighs only 254g (8.9 oz.). The new Laowa 11mm f/4.5 FF RL offers an exaggerated and non-fisheye perspective. It has a 62mm filter thread for screw-in filters. For photographers who opt to use slide-in filters, the magnetic... Read More
Canon announces the full-frame Canon EOS R5 and R6 mirrorless cameras, lenses, printer New Products 

Canon announces the full-frame Canon EOS R5 and R6 mirrorless cameras, lenses, printer

Canon U.S.A. Inc. announced a bevy of new full-frame mirrorless products, including the next-generation bodies, the EOS R5 and EOS R6.  The EOS R5 is a camera designed for professional applications featuring a 45-megapixel full-frame CMOS sensor and uncropped 8K video recording up to 29.97 fps. The EOS R6 is geared towards advanced amateurs featuring a 20.1-megapixel full-frame CMOS sensor and 4K... Read More
Sony adds 12-24mm G Master lens with constant f/2.8 aperture New Products 

Sony adds 12-24mm G Master lens with constant f/2.8 aperture

Sony Electronics Inc. announced the FE 12-24mm F2.8 GM (model SEL1224GM) large-aperture ultra-wide zoom lens. The FE 12-24mm F2.8 GM lens extends the F2.8 range of Sony’s G Master series zoom lenses all the way from 12mm to 200mm and at 12mm, offers the world’s widest range of zoom at F2.8. At this focal length, it is possible to emphasize distance and... Read More
Panasonic debuts LUMIX G100 vlogging camera New Products 

Panasonic debuts LUMIX G100 vlogging camera

Panasonic launched the LUMIX G100, a new mirrorless digital amera designed primarily for vloggers and content creators. The LUMIX G100 uses a 4/3rds sensor for recording smooth, high-resolution QFHD 4K videos in 3840-by-2160 resolution at 30p or 24p in MP4 and Full-HD at 60p. The five-axis hybrid I.S. in the LUMIX G100 provides effective shake suppression essential for capturing stable, easy-to-see... Read More
Canon provides EOS R5 details, debuts cinema camera and two lenses New Products News Updates 

Canon provides EOS R5 details, debuts cinema camera and two lenses

Canon U.S.A. made a series of product announcements today, leading off with more teasers of the previously announced Canon EOS 5R full-frame mirrorless camera. The new details include: 8K RAW internal video recording up to 29.97 fps 8K internal video recording up to 29.97 fps in 4:2:2 10-bit Canon Log (H.265)/4:2:2 10-bit HDR PQ (H.265). 4K internal video recording up to 119.88 fps in... Read More