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Sony Electronics announces second-generation flagship Alpha 1 II, full-frame 28-70mm F2 G Master lens New Products 

Sony Electronics announces second-generation flagship Alpha 1 II, full-frame 28-70mm F2 G Master lens

Sony Electronics Inc. introduced the Alpha 1 II, its new flagship full-frame professional-class mirrorless camera. The Alpha 1 II combines high resolution, speed, and cutting-edge AI-driven technology to meet the output and workflow needs of professional photographers and videographers, the company said. The Alpha 1 II will be available in December 2024 for approximately $6,499.99 USD and $8,499.99 CAD. Key... Read More
Sony updates Camera Remote Toolkit, Camera Remote Command News 

Sony updates Camera Remote Toolkit, Camera Remote Command

Sony Electronics Inc. has released new firmware updates for its Camera Remote Toolkit: Additional Compatible Cameras: ZV-E10 II, PXW-Z200, HXR-NX800 (the SDK is also compatible with Sony’s ILX-LR1, ILCE-1, ILCE-9M3, ILCE-9M2, ILCE-7RM5, ILCE-7RM4A, ILCE-7RM4, ILCE-7CR, ILCE-7SM3, ILCE-7M4, ILCE-7CM2, ILCE-7C, ILCE-6700; BURANO (MPC-2610), ILME-FX6V/ILME-FX6T (Ver. 3.00 or later), ILME-FX3 (Ver. 2.00 or later), ILME-FX30, ZV-E1, DSC-RX0M2 (Ver. 3.00 or later). Absolute Position... Read More
Sony Electronics announces the ZV-E10 II and E PZ 16-50mm F3.5-5.6 OSS II lens kit New Products 

Sony Electronics announces the ZV-E10 II and E PZ 16-50mm F3.5-5.6 OSS II lens kit

Sony Electronics launched the ZV-E10 II, the second generation of the mirrorless ZV-E10 camera. The ZV-E10 II maintains all the features creators love about the original, such as Creative Looks, Product Showcase Setting, Background Defocus function, and the vari-angle flip screen and adds an upgraded 26-megapixel (MP) (approx. effective) Exmor R CMOS sensor and adoption of Sony’s latest BIONZ XR... Read More
Sony announces update to Monitor & Control app Updates 

Sony announces update to Monitor & Control app

Sony Electronics announces the release of Monitor & Control (M&C) app version 2.0.0 for iOS and Android, an updated offering for Creators’ Cloud for individuals. The “Monitor & Control” mobile app for visual content creators supports many Cinema Line and Alpha cameras, and enables wireless monitoring, precise exposure adjustment, and intuitive focus control on smartphones and tablets, effectively transforming these... Read More
Sony Electronics announces compact FE 16-25mm F2.8 G zoom lens New Products 

Sony Electronics announces compact FE 16-25mm F2.8 G zoom lens

Sony Electronics announced the FE 16-25mm F2.8 G (SEL1625G), a large-aperture wide-angle zoom lens compatible with Sony’s α (Alpha) E-mount cameras. The FE 16-25mm F2.8 G is the smallest and lightest constant F2.8 zoom lens produced by Sony. The FE 16-25mm F2.8 G features a width of 74.8mm (about 2.94 in), length of 91.4mm (about 3.58 in), filter diameter of... Read More
Sony Electronics launches camera remote SDK firmware updates News 

Sony Electronics launches camera remote SDK firmware updates

Sony Electronics launched Version 1.12 of the previously released Camera Remote Software Development Kit (SDK ), bringing more features and Wi-Fi connection among other improvements. Additionally, new Camera Remote Command capabilities enable remote control of a wide range of 29 digital cameras. Sony also removed restrictions to third-party software development and supports the creation of software that remotely controls Sony’s... Read More
Sony firmware update includes image authenticity technology Updates 

Sony firmware update includes image authenticity technology

Sony Electronics delivers firmware updates for the Alpha 1 (Ver. 2.00), Alpha 7S III (Ver. 3.00), Alpha 7 IV (Ver. 3.00), and after April 2024, the Alpha 9 III (Ver.2.00). The update contains Sony’s Camera Authenticity Solution, the proprietary in-camera digital signature, and support for the C2PA (Coalition for Content Provenance and Authenticity) format support. These tools will make it... Read More
Sony launches 5G portable data transmitter for still image and video transmission New Products 

Sony launches 5G portable data transmitter for still image and video transmission

Sony Electronics is launching a portable data transmitter, the PDT-FP1, with an antenna structure allowing high-speed still image and video data transport over 5G networks. With the PDT-FP1, Sony is leveraging 5G mobile technology to enhance professional workflow for broadcasting and news coverage. This wireless communication device allows for real-time transfer of photos and videos and seamless livestreaming via 5G, representing... Read More
Sony announces a FE 24-50mm F2.8 G compact standard zoom lens New Products 

Sony announces a FE 24-50mm F2.8 G compact standard zoom lens

Sony Electronics announced the release of the FE 24-50mm F2.8 G standard zoom lens (SEL2450G), which is compatible with Sony’s α (Alpha) cameras. The 72nd addition to the full-frame E-mount lens lineup is compact and lightweight yet maintains high-resolution performance synonymous with Sony’s G lens series, the company said. The new FE 24-50mm F2.8 G will be available in May 2024... Read More
Sony updates firmware for Cine cameras, motion capture software Updates 

Sony updates firmware for Cine cameras, motion capture software

Sony Electronics Inc. announces upcoming updates for the FX6, FX3 and FX30 cinema cameras. The ILME-FX6 ver.5.0 firmware update is expected from May 2024 or later and will include: The addition of 1.5x de-squeeze function for anamorphic lenses Integrated high-quality 3D LUT processes inspired by the VENICE cinema camera, which allows for more accurate color processing Monitor & Control App... Read More
Sony Corp. announces development of spatial content creation system New Products 

Sony Corp. announces development of spatial content creation system

The same week that Apple announced the shipping date of its Apple Vision Pro visual computer, Sony Corp. entered the fray with announcement of the development of “an immersive spatial content creation system, which includes an XR head-mounted display equipped with high-quality 4K OLED Microdisplays and video see-through function, and a pair of controllers optimized for intuitive interaction with 3D... Read More
Michael J. Ayers named Vice President of International Photographic Council’s Executive Board of Directors  People on the Move 

Michael J. Ayers named Vice President of International Photographic Council’s Executive Board of Directors 

The International Photographic Council (IPC) announced the appointment of Michael J. Ayers as Vice President to its Executive Board of Directors. Founded in 1974, IPC is a non-profit organization dedicated to increasing worldwide recognition of photography as a universal means of communication. “Michael represents our focus of Peace Through Photography, the Universal Language, says Andy Marcus, President of IPC. “As a... Read More
Sony debuts Alpha 9 III full-frame mirrorless camera with a global shutter system New Products 

Sony debuts Alpha 9 III full-frame mirrorless camera with a global shutter system

Sony Electronics introduced the Alpha 9 III camera equipped with the first full-frame global shutter image sensor, as well as the lightweight 300mm telephoto prime lens G Master (SEL300F28GM). The newly developed global shutter image sensor exposes and reads all pixels simultaneously, unlike a rolling shutter sensor that records images sequentially from the top row of pixels to the bottom.... Read More
Sony announces “BURANO”, digital cinema camera with PL-Mount New Products 

Sony announces “BURANO”, digital cinema camera with PL-Mount

Sony Electronics announced the new BURANO camera, a new 8.6K model from their CineAlta lineup of digital cinema cameras. Designed for single-camera operators and small crews and featuring a sensor that matches the VENICE 2, the new BURANO combines exceptional image quality with high mobility. BURANO is the world’s first digital cinema camera with a PL-Mount to feature in-body image... Read More