Category: Feature – Page 3 – The Dead Pixels Society

Using photos and videos in marketing

January 19, 2021March 28, 2023 GaryPageau

Visual marketing is the future of business. The visual stimulation is no longer a novelty when it comes to marketing efforts— it’s a consumer expectation. The rise of video marketing, in particular, has caused many companies to reconsider what approach is right for their business. Here are the pros and cons of both photography and videography in visual marketing. Benefits... Read More

Feature News

A guide to popular virtual tour apps

September 8, 2020September 12, 2020 GaryPageau 360-degree, AR, Insta360, Ricoh Theta, VR

Guest post by Ryan Anderson, Senior Editor at AR/VR Tips Virtual tour apps for VR have exploded in popularity and will continue to be trending in the future. This is because the pandemic has cut down on travel to businesses and places and also because businesses are seeing the value in offering virtual tours to customers. In this guide, we’ll... Read More

Events Feature Podcasts Promotions

The Dead Pixels Society podcast: Photo moonshot with Makaila Nichols, the Blatantly Honest Foundation

August 29, 2020September 1, 2020 GaryPageau Blatantly Honest Foundation, CaptureLife

Gary Pageau of the Dead Pixels Society talks with Makaila Nichols, author and founder of the Blatantly Honest Foundation. At 18, Nichols wrote “Blatantly Honest,” a best-selling book about her battle with body issues, bullying, and sexual assault. From there, she started the Blatantly Honest Foundation to “change the stigma behind bullying and other social issues by educating the public,... Read More

Events Feature News Opinion

Opinion: There’s no business in show business

August 28, 2020September 8, 2020 GaryPageau CES 2020, Photokina, Pro Imaging Connect, Visual 1st

The recent announcement that CES 2021 was being changed to a virtual or “digital-only” event didn’t come as a surprise to industry watchers. In fact, the announcement was greeted with some level of relief. In the past 10 years, CES has gained a well-earned reputation as an expensive event that was difficult to attend – due to the enormous crowds... Read More

Feature News

Dead Pixels Society podcast episode 4: The future of photography and retail with Michael Rubin of Neomodern

May 8, 2020May 8, 2020 GaryPageau Michael Rubin, NeoModern, podcast

Ep. 4: The future of photography and retail with Michael Rubin of Neomodern Gary Pageau from the Dead Pixels Society talks with photographer Michael Rubin about the photography, printing and retail. Rubin operated, until recently, the Neomodern print store and gallery in downtown San Francisco. He is also the co-host of the “Everyday Photography, Every Day,” podcast. Read More

Feature News

Kodak Moments shows gains with AI-driven photobooks

April 9, 2020April 10, 2020 GaryPageau Entourage Yearbooks, GoBooks, Kodak Moments, Photobook.ai, photobooks

After about a year in the marketplace, Kodak Moments executives say the AI-powered iOS app is increasing the printing of photobooks. The boost in conversions – in other, more books are completed once they are started – is a welcome trend, as the making of mobile photo books is still not a commonplace as industry watchers would like it to... Read More

Feature

Marketing your pet photography business; what you need to know

March 11, 2020March 26, 2020 GaryPageau Google My Business, Marketing, pet photography, SEO, USP

Imagine a job where you get to celebrate your love of photography and your passion for animals? Starting a pet photography business is a fantastic way to celebrate your interests while creating a profitable revenue stream. Are you ready to get started? Here’s what you need to know about marketing your pet photography business. Outline Your Approach The core of... Read More

Acquisitions Earnings reports Feature News

HP announces earnings, plans to spend $15 billion to buy back shares

February 25, 2020February 28, 2020 GaryPageau HP, Xerox

Facing an increasingly hostile takeover pitch from Xerox Holdings, HP Inc. used its quarterly earnings announcement to offer a “multi-year strategic and financial value creation plan” to deliver improved financial results by 2022. The cross-company plan will include billions in “sustained cost actions” and a $16 billion capital return program over three years. Under the plan, HP says it will... Read More

Feature

Benefits of becoming a Google Trusted Photographer

February 14, 2020February 21, 2020 GaryPageau Google, Ricoh Theta

Images are compelling, and they bring you to a lot of places. Google steps up its game by having certified Google photographers that catch street views in any corner of the globe. These images are vital for tourists who want to have a more in-depth view of an area. There are many benefits if you want to become a Google... Read More

Events Feature

PI CONNECT 2020 adds Don Franz, Don Carli to top speaker lineup

February 7, 2020March 10, 2020 GaryPageau

Pro Imaging CONNECT, the new executive conference for the photo/imaging industry, has announced leading international photo/imaging researcher, Don Franz, will present, “The International World of Photo Imaging”, on Saturday, March 21, at Horseshoe Bay Resort in Austin Texas. In this presentation, Franz will explore how social media and the internet have driven photo/imaging sharing and output around the world, both for... Read More

Events Feature SDKs and APIs

UPGRD is a new service for automatically enhancing photo designs

January 24, 2020 GaryPageau API, UPGRD, volume photography

Sometimes big ideas come from small companies. As volume photography market service providers to make products more personalized to improve customer satisfaction, there comes the natural dilemma of maintaining productivity. UPGRD is a company providing a new way of offering automated photo enrichment. The company started in 2012 as a school photography company in Finland, Oma Design, but by 2015,... Read More

Feature News

The best drone photography apps

January 16, 2020January 17, 2020 GaryPageau Drones

Consumer drones are not just for hobbyists anymore. Far from being toys, drones have developed considerably. There are even cases where drones have been used for search and rescue missions. Along with the development of drones, we also have apps that can expand the versatility of these machines and make them better at a wide range of different jobs. With... Read More

Feature

Top six trends affecting the professional photography industry

January 2, 2020January 3, 2020 GaryPageau Capturelife Pulse, InfoCircle, TW Woodward

In the intro segment of the Capturelife Pulse! 2019 virtual users conference, Gary Pageau from the Dead Pixels Society presented “Top 6 Trends Affecting Professional Photography,” in a give-and-take session hosted by TW Woodward. Below is an embedded video of the nearly half-hour discussion. Download the presentation here. If you are interested in watching the individual sessions at the Capturelife Pulse!... Read More

Feature Marketing

Improving the Image: The Benefits of Photo Retouching for Online Businesses

December 10, 2019April 7, 2023 GaryPageau How to, PaperBoat Creative, Rebecca Van Ommen

Ecommerce is growing nonstop and has boomed over the last few years. It’s estimated that consumers worldwide will have spent almost $3.46 trillion online in 2019, and it’s expected to grow even more in the future. In today’s competitive marketplace, digital photos play an important role in attracting businesses and representing the brand. Images show off your products and services... Read More

Feature Marketing

Growing your photo business with blogs

December 7, 2019December 9, 2019 GaryPageau blogging, Facebook, Instagram, Marketing1 Comment

How do photo businesses market themselves in today’s complex and connected world? Many would first say social media, and they would be right. Facebook, Instagram, and other sites have certainly changed the game when it comes to imaging industry outreach. Yet blogs and websites showcasing work also have an equal, if at times more key, role to play. We might... Read More