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FASTSIGNS announces company brand campaign Marketing 

FASTSIGNS announces company brand campaign

GaryPageau
FASTSIGNS International, Inc. introduced a new brand campaign called “Make Your Statement” at the 2022 annual FASTSIGNS International Convention held at the Gaylord Texan Resort & Convention Center in Dallas, Texas. “We rolled out many significant initiatives at the convention designed to take our brand to the next level,” said Jennifer Herskind, Chief Marketing Officer of FASTSIGNS International Inc. “2022... Read More
Canon commemorates 35 years of EOS System Marketing 

Canon commemorates 35 years of EOS System

GaryPageau
In March 2022, Canon Inc. will celebrate the 35th anniversary of the launch of the company’s EOS System, which includes EOS-series interchangeable-lens cameras and a diverse range of system accessories. Canon’s EOS System made its debut in March 1987 with the launch of the EOS 650 single-lens reflex (SLR) camera and EF lenses. An acronym of “Electro Optical System” while... Read More
Once Upon embarks on all-encompassing rebrand Marketing News 

Once Upon embarks on all-encompassing rebrand

GaryPageau
Swedish photo book app Once Upon rebranded after a two-year project that involved the entire team, the company said. “The brand is now reflected in, among other things, how we set salaries, recruit, onboard and grow,” says Lina Andersson, founder and CEO of Once Upon. “During these two years, it has become clear that the most important thing, both internally... Read More
Dead Pixels Society podcast: Growing the volume photography market, with Benedikt Greifenhofer, CEO, GotPhoto Marketing Podcasts 

Dead Pixels Society podcast: Growing the volume photography market, with Benedikt Greifenhofer, CEO, GotPhoto

GaryPageau
Gary Pageau of the Dead Pixels Society talks with Benedikt Greifenhofer, recently appointed global CEO of volume photography tech company, GotPhoto. In this interview, Greifenhofer talks about how the new company structure will drive growth, how GotPhoto was well-positioned to manage business changes wrought by the pandemic, and future profit opportunities for clients of the fast-growing business. GotPhoto Inc. is an award-winning workflow platform provider... Read More
Famous announces Amaze Free design tool, updates Famous Pro Marketing 

Famous announces Amaze Free design tool, updates Famous Pro

GaryPageau ,
eCommerce design company Famous announced Amaze Free, a free no-code design platform helping anyone quickly and easily launch an online business, streamline and accelerate marketing efforts, and increase customer engagement through tailored shopping experiences. Amaze Free, which is available in the Shopify App Store, offers immersive designs, animations, and transitions, enabling merchants to build customized landing pages in just a... Read More
Digiday: How Shutterfly is trying to reach younger shoppers Marketing 

Digiday: How Shutterfly is trying to reach younger shoppers

GaryPageau ,
https://digiday.com/author/kimekodigiday-com/ Shutterfly CMO Craig Rowley outlined the company’s strategy to appeal to younger demographics through expanded offerings, according to an article in Digiday. The leading photo service company has been ramping up its social media, streaming, and online video efforts. “People are consuming media differently,” Rowley said to reporter Kimeko McCoy. “They’re showing up in different environments and we want to be... Read More
Shutterfly partners with Iris Apfel to launch exclusive NFT holiday cryptocard collection Marketing 

Shutterfly partners with Iris Apfel to launch exclusive NFT holiday cryptocard collection

GaryPageau
Shutterfly  announced a partnership with style icon Iris Apfel to create an exclusive NFT Holiday CryptoCard Collection for charity. The collection features rare and never-before-seen moments from Apfel’s century-long life. With three pieces in the collection, each individual NFT is designed to unveil one holiday moment. The photos are wrapped in a unique holiday card design inspired by Shutterfly’s 2021... Read More
WhiteWall launches Masterprint in France at Paris Photo fair Marketing 

WhiteWall launches Masterprint in France at Paris Photo fair

GaryPageau ,
Premium personalized photo printer WhiteWall launched its WhiteWall Masterprint in France as a partner of the Paris Photo trade fair, Nov. 11-14. Paris Photo, with almost 200 international exhibitors, is the largest international art fair for photography. The program was compelling for WhiteWall to participate in due to the quality of the exhibiting artists, the many opportunities for joint exchange, the... Read More
Michaels predicts 2022 as the year of “Mindful Making” Marketing News 

Michaels predicts 2022 as the year of “Mindful Making”

GaryPageau
The Michaels Companies, Inc., the largest arts and crafts retail chain in North America, released its first-ever trend predictions for 2022. Michaels’ trend experts are constantly tracking the materials and makes on the horizon — about 18 months before they’re in-store or trending on social, the company said. Through a combination of internal data, customer insights, and engagement with Makers... Read More
Popsa unveils two movies in Christmas digital brand campaign Marketing 

Popsa unveils two movies in Christmas digital brand campaign

GaryPageau
U.K.-based photobook brand Popsa launched two Christmas-themed ads as part of a digital brand campaign. Both films feature different stories combining creative storytelling with a heartfelt Christmas gift. One, “Mr. Cuddles goes Rogue” shows what happens when a beloved teddy bear is left behind at an aunt’s house for the lockdown. The second ad (above) shows how undocumented moments help... Read More
Vivid-Pix supporting November Alzheimer’s Awareness Month Marketing Promotions 

Vivid-Pix supporting November Alzheimer’s Awareness Month

GaryPageau ,
Vivid-Pix, creators of photo restoration software RESTORE, announced,  in recognition of November Alzheimer’s Awareness Month, Vivid-Pix CEO, Rick Voight will be sharing restored memories on the longevity podcast: “What’s Next: Living Longer Better Smarter”. Halloween, one of the most photographed days of the year, will be featured in the Vivid-Pix sponsored podcast. Halloween memories restored with Vivid-Pix software are reminisced by... Read More
Lizzie Ross from London creates the 75 millionth CEWE Photobook Marketing News 

Lizzie Ross from London creates the 75 millionth CEWE Photobook

GaryPageau ,
CEWE announced its 75 millionth CEWE PHOTOBOOK was produced for customer Lizzie Ross in the United Kingdom. CEWE started producing its signature books in 2005 and the millionth copy rolled off the presses two years later. The company says the CEWE PHOTOBOOK is now the best-selling photo book in Europe. About 6.5 million are produced each year. CEWE’s 75 millionth... Read More
The Dead Pixels Society podcast: Competing in online retail with Jason R. Boyce Marketing Podcasts 

The Dead Pixels Society podcast: Competing in online retail with Jason R. Boyce

GaryPageau
Gary Pageau of the Dead Pixels Society talks with online retail expert Jason R. Boyce about the challenges of today’s fourth-quarter holiday season, strategies for competing against Amazon,  how to respond when Amazon copies your product, and the benefit of private-label products. Boyce is the founder and CEO of Avenue7Media.com and the co-author, with Rick Cesari, of The Amazon Jungle. Boyce is an entrepreneur and CEO with nearly 20 years... Read More
Studio Source Yearbooks launches “Culture of Support” Campaign Marketing 

Studio Source Yearbooks launches “Culture of Support” Campaign

GaryPageau
Studio Source Yearbooks Overview from Studio Source Yearbooks. Leading national yearbook publisher, Studio Source Yearbooks, officially kicked off a new evolution of the brand recently, with a fresh look-and-feel, bringing to life a modern color palette and illustrations, the company said, adding “The ‘Culture of Support’ campaign signals the next chapter in our brand evolution work.” “Our tagline from the... Read More
Shutterfly launches brand campaign, “Make It a Thing” Marketing 

Shutterfly launches brand campaign, “Make It a Thing”

GaryPageau ,
Leading personalized photo products maker Shutterfly debuted the first fruits of the partnership with its new marketing agency, Mischief @ No Fixed Address, with its new “Make it a Thing” integrated marketing campaign. Shutterfly officially kicked off a new evolution of the brand positioning recently with a fresh brand look-and-feel, bringing to life a modern color palette and illustrations, the... Read More