CEWE counters discount positioning with “What Really Counts” campaign
Europe’s largest photo printing company, CEWE, launched a campaign to be the antithesis of deep discounts and promotional prices fo the holiday season by emphasizing the emotional appeal of photo products. “Every day, our customers entrust us with their most personal things in the form of their photos,” says Thomas Mehls, CEWE board member. “That is why it is extremely...
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