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Kodak missed the point of the PR moment Marketing Opinion 

Kodak missed the point of the PR moment

Kodak Alaris recently posted a press release about its new Kodak Moments marketing scheme. There was a time when Kodak “got” the point of the press release was to convey useful information, not dwell in a marketing-speak rathole. Kodak PR pros were literally the gold standard of the business; with this release, there wasn’t even a press contact person. As... Read More
Sony’s New RX10 IV Combines Lightning Fast AF and 24 fps Continuous Shooting with Versatile 24-600mm F2.4-F4 Zoom Lens New Products Press releases 

Sony’s New RX10 IV Combines Lightning Fast AF and 24 fps Continuous Shooting with Versatile 24-600mm F2.4-F4 Zoom Lens

– World’s Fastest1 AF Speed, 24 fps2 Continuous Shooting with full AF/AE tracking – 315 focal-plane phase-detection AF points covering approx. 65% of the frame – ZEISS® Vario-Sonnar T* 24-600mm3 F2.4-F4 Large Aperture, High Magnification Zoom Lens – 4K4 Movie Recording with full pixel readout without pixel binning NEW YORK, Sept. 12, 2017 /PRNewswire/ — Sony – a worldwide leader in... Read More
Sony’s Imaging PRO Support Organization Continues to Evolve to Meet Demands of Working Pros Marketing Press releases 

Sony’s Imaging PRO Support Organization Continues to Evolve to Meet Demands of Working Pros

Rapidly Expanding Service Platform adds 24/7 Call Center, Walk-in Locations and More NEW YORK, Sept. 12, 2017 /PRNewswire/ — Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced several updates related to its Sony Imaging PRO Support organization.  Sony’s organization to support working professional photographers and videographers now features a domestic... Read More
Sony’s New RX0 Camera Combines Acclaimed RX Image Quality with an Ultra-Compact, Waterproof and Robust Design Events New Products Press releases 

Sony’s New RX0 Camera Combines Acclaimed RX Image Quality with an Ultra-Compact, Waterproof and Robust Design

Multi-unit, multi-view shooting offers a new imaging experience unlike any other camera before High-quality imaging technology in an ultra-compact & tough body: Waterproof, Shockproof and Crushproof 1.0-type stacked 15.3MP5 Exmor RS™ CMOS image sensor Featuring ZEISS® Tessar T* 24mm6 F4 Fixed wide-angle lens with maximum shutter speed of up to 1/32000 second and ability to shoot at up to 16... Read More
Fotodiox Pro Launches Polar Throttle Lens Adapters for Built-In Circular Polarization New Products Press releases 

Fotodiox Pro Launches Polar Throttle Lens Adapters for Built-In Circular Polarization

The New Polar Throttle for Sony and Micro-Four-Thirds cameras packs a circular polarizer filter into a lens adapter GURNEE, IL (PRWEB) JULY 19, 2017 – Fotodiox Pro, creator and distributor of several lines of specialty solutions for videography, cinematography and photography, has announced a brand new addition to their extensive collection of innovative lens adapters: the Polar Throttle series of eight... Read More
Samyang Optics announces third AF lens: AF 35mm f2.8 FE New Products Press releases 

Samyang Optics announces third AF lens: AF 35mm f2.8 FE

June 5th, 2017, Seoul, Korea – Global optics brand, Samyang Optics (http://www.samyanglens global.com) is pleased to announce the release of Samyang’s third autofocus lens: AF 35mm F2.8 FE. A tiny lens with a mighty performance, it is ideal for daily photography as well as travel photography. This new compact and lightweight lens, together with the existing AF 14mm F2.8 FE and... Read More
Sony Introduces Two New Wide-Angle Full-Frame E-Mount Lenses News Press releases 

Sony Introduces Two New Wide-Angle Full-Frame E-Mount Lenses

New 16-35mm F2.8 GM Completes the E-mount F2.8 G Master “trinity”; 12-24mm F4 G covers widest angle among all full-frame E-mount lenses SAN DIEGO, May 17, 2017 /PRNewswire/ — Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced two new additions to their growing lineup of full-frame E-mount lenses. The new... Read More
Sony’s New α9 Camera Revolutionizes the Professional Imaging Market New Products Press releases 

Sony’s New α9 Camera Revolutionizes the Professional Imaging Market

NEW YORK, Apr. 19, 2017 /PRNewswire/ – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced their new revolutionary digital camera, the α9 (model ILCE-9). The most technologically advanced, innovative digital camera that Sony has ever created, the new α9 offers a level of imaging performance that is simply unmatched by... Read More
Nikon: Cancellation of release of the DL series of premium compact cameras New Products News Opinion Press releases 

Nikon: Cancellation of release of the DL series of premium compact cameras

February 13, 2017 TOKYO – Nikon Corporation announced today that sales of the long-awaited DL series of premium compact camera, the DL18-50 f/1.8-2.8, DL24-85 f/1.8-2.8, and DL24-500 f/2.8-5.6, will be canceled. A June, 2016 release was originally planned for the DL series. However, with the identification of issues with the integrated circuit for image processing, release of the three cameras... Read More
Sony Introduces 100mm F2.8 STF G Master with Highest Ever Quality Bokeh for an α Lens New Products Press releases 

Sony Introduces 100mm F2.8 STF G Master with Highest Ever Quality Bokeh for an α Lens

LAS VEGAS, Feb. 7, 2017 /PRNewswire/ — Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced two new lenses for their popular line of E-mount interchangeable lens cameras. Sony’s new lenses include one of their flagship G Master Series – an FE 100mm F2.8 STF GM OSS mid-telephoto prime lens (model SEL100F28GM) built to... Read More
Is there a place for photo at CES? Events Opinion 

Is there a place for photo at CES?

Another Consumer Electronic Show (CES) has come and gone, heralding the beginning of the year for the tech industry and the beginning of trade-show season for the photo industry. Of course, the former Photo Marketing Association (PMA) show was the traditional kick-off for the photo year for decades, but with the 2016 merger of that august group with Photo Imaging... Read More
Legacy systems can kill your business Opinion 

Legacy systems can kill your business

There’s a lot of hand-wringing in the camera business these days. Once again, factory sales and OEM shipments from Asia are indicating another 20-percent or greater decline in camera production for 2015. System cameras – like DSLRs and interchangeable lens cameras – are declining at a slower rate than compacts, which are dropping drastically. This is part of the natural... Read More