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“New normal” creating new consumer types for the holiday season Marketing 

“New normal” creating new consumer types for the holiday season

GaryPageau
The holidays have always been a time for friends and family to come together but the realities of a worldwide pandemic have affected shopping and other holiday activities, according to Nielsen. Nielsen predicts consumers will fall into one of five groups spanning the spectrum of existing financial and physical restrictions: Basket Reset – Redefine What’s Festive: Holiday spending and gift etiquette... Read More
Cherry Hill going virtual for 2020 holiday photos Marketing 

Cherry Hill going virtual for 2020 holiday photos

GaryPageau ,
Cherry Hill Programs announced its expansion into the virtual technology sector for holiday photos for the first time since its inception. The legacy brand has launched “Create Holiday Magic,” tailored specifically around the current COVID-19 pandemic, to help families keep their holiday traditions alive, the company said. Beginning on Nov. 6, 2020, Santa can connect with children and families all... Read More
NRF: Consumers prioritize spending on family, friends ahead of holiday season Marketing 

NRF: Consumers prioritize spending on family, friends ahead of holiday season

GaryPageau ,
In total consumers plan to spend $997.79 on gifts, holiday items such as decorations and food, and additional “non-gift” purchases for themselves and their families, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. “Consumers have demonstrated their resilience and adaptability throughout these extraordinary times,” said NRF President and CEO Matthew Shay.... Read More
NRF: Retail sales growth speed up in September Marketing 

NRF: Retail sales growth speed up in September

GaryPageau ,
A strong rebound in apparel led a continuing V-shaped recovery from the pandemic as retail sales accelerated their rate of growth in September and marked the fourth straight month of year-over-year gains, according to the National Retail Federation (NRF). “Retail sales showed impressive gains in September,” said Mark Shay, president and CEO, NRF. “Consumers continue to prove their resilience and... Read More
COVID-19 has changed the value of omnichannel shopping: Nielsen Marketing 

COVID-19 has changed the value of omnichannel shopping: Nielsen

GaryPageau ,
Nielsen reports COVID-19 will continue to change the shopping habits of consumers, even those who weren’t fond of online shopping. COVID-19 has forced the hand of consumers who were lukewarm on online. With few alternatives available during the widespread lockdowns earlier this year, e-commerce quickly became a  go-to means-to-an-end for shop-needy consumers around the globe. Six months later, that early... Read More
Three ways marketing will change post-COVID 19 Marketing News Opinion 

Three ways marketing will change post-COVID 19

GaryPageau ,
  Guest post by Audrey Lipman American businesses spend around $12 billion a year on advertising and marketing. Most business owners realize, without great marketing campaigns, it will be hard to attract a wider audience. 2020 has been unlike any year due to the COVID-19 health crisis. Businesses around the world are having to adapt to the new reality brought... Read More
June retail sales increase but recovery remains uncertain amid Coronavirus resurgence Marketing 

June retail sales increase but recovery remains uncertain amid Coronavirus resurgence

GaryPageau ,
Retail sales rose in June, seeing both a monthly increase and their first year-over-year gain since the beginning of the year as more retailers and other businesses closed by the coronavirus pandemic reopened, but continued COVID-19 outbreaks remain a threat, the National Retail Federation said today. “The retail sales numbers from last month were very encouraging and reflect continued progress... Read More
PhotoShelter, Authority Collective release “The Photographer’s Guide to Inclusive Photography” Marketing New Products News 

PhotoShelter, Authority Collective release “The Photographer’s Guide to Inclusive Photography”

GaryPageau ,
PhotoShelter, the worldwide leader in visual asset management for professional photographers and organizations, has released a new educational resource, “The Photographer’s Guide to Inclusive Photography,” made in partnership with Authority Collective. The free educational guide is a collaborative effort discussing the importance of diversity and inclusivity in photography. Inside, industry leaders Tara Pixley, Laylah Amatullah Barrayn, Hannah Reyes Morales, Tailyr... Read More
How to create photos for your online store Marketing Tips and tricks 

How to create photos for your online store

GaryPageau , , ,
The key to branding your products on your online store is to create great product shots. Your customers can’t touch or feel your products. The only way to attract your market is by showing them photos in the best light possible. Professional and high-quality images will drive traffic to your website and even increase your conversions. Unfortunately, not all online... Read More
Video creation is fast, easy and free with YouTube Video Builder Marketing News 

Video creation is fast, easy and free with YouTube Video Builder

GaryPageau
YouTube launched a beta version of a free video building app for businesses. Video Builder is “for businesses who don’t have resources to create videos from scratch,” including features animates static assets—images, text and logos—with music from the YouTube library. Users can choose from a variety of layouts based on the message and goals, customize colors and font and quickly generate... Read More
HP launches free print, play and learn platform Marketing News 

HP launches free print, play and learn platform

GaryPageau ,
HP Inc. launched the free Print, Play & Learn online resource to support millions of families around the world who have transitioned to learning from home. Collaborating with education resource providers, including Education.com, TIME for Kids, Canva, and KiwiCo, HP is curating weekly literacy content as well as worksheets, coloring pages, puzzles and other learning printables for parents with children... Read More
Industry notes for the week of April 11 Marketing News People on the Move SDKs and APIs Updates 

Industry notes for the week of April 11

GaryPageau , ,
Interesting reads from around the web Lifetouch temporarily reopens Chesapeake plant Lifetouch expects to have a little more than 100 people working to continue producing its school photo products, including spring class photos shot before schools closed early, as well as student IDs and high-resolution digital images for school yearbooks, according to the Virginia Pilot. The company announced in February was shuttering the... Read More
Jostens introduces free “Virtual Commencement” programs Marketing News 

Jostens introduces free “Virtual Commencement” programs

GaryPageau ,
Jostens has introduced free online “Virtual Commencement Centers” to help all high schools and colleges celebrate Class of 2020 graduates and preserve their schools’ graduation traditions despite the COVID-19 crisis. Jostens Virtual Commencement Centers have been designed for the high school and college markets, and deliver exclusive digital tools to help school leaders plan and execute a graduation ceremony on-line,... Read More