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IDC says smartphone shipments to grow in holiday quarter Market research Marketing 

IDC says smartphone shipments to grow in holiday quarter

GaryPageau
Following a stronger than expected third quarter, the global smartphone market is expected to return to growth during the holiday quarter this year, according to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. The IDC predicts smartphone shipments are forecast to grow 2.4% year over year in the fourth quarter, followed by 4.4% year-over-year growth in 2021. The market... Read More
NRF: October retail sales grew as consumers started holiday shopping early   Market research Marketing 

NRF: October retail sales grew as consumers started holiday shopping early  

GaryPageau
Retail sales grew for the sixth month in a row in October, with sales significantly better than the same time a year ago as the economy continued to recover and consumers began their holiday shopping early, reported the National Retail Federation (NRF). “We are encouraged by another positive retail sales number for October — the sixth consecutive positive monthly gain... Read More
Mimeo Photos adds tabletop decor, ornaments in time for the holidays Marketing 

Mimeo Photos adds tabletop decor, ornaments in time for the holidays

GaryPageau
Mimeo Photos continues to expand its product offerings. The company has added a new set of eight holiday photo ornaments in acrylic, metal, and wood varieties in time for gift-giving season. For around the home, the company also added tabletop photo display products, include metal desk prints, hardboard photo prints, and acrylic photo prints. In early October, Mimeo Photos added... Read More
Shutterfly breaks “Let Good Fly” holiday campaign Marketing News 

Shutterfly breaks “Let Good Fly” holiday campaign

GaryPageau
Leading consumer photo personalization site Shutterfly premiered its “Let Good Fly” 2020 holiday ad campaign this week. Rather than avoid the realities of a less-than-desirable pandemic year, the light-hearted spot “Let the good fly” confronts it head on. Created by long-time ad agency Argonaut, the spot features various characters showing how they coped with 2020, including a bread-baking mom, a... Read More
NRF chief economist says strong retail sales growth ‘points to the resiliency of consumers’ Marketing 

NRF chief economist says strong retail sales growth ‘points to the resiliency of consumers’

GaryPageau
Retail sales have largely recovered from the pandemic heading into the holiday season but the growing number of coronavirus cases remains a threat and additional federal stimulus could help keep the economy on track, said Jack Kleinhenz, chief economist, National Retail Federation. “Strong growth in retail sales during the last few months points to the resiliency of consumers even in... Read More
“New normal” creating new consumer types for the holiday season Marketing 

“New normal” creating new consumer types for the holiday season

GaryPageau
The holidays have always been a time for friends and family to come together but the realities of a worldwide pandemic have affected shopping and other holiday activities, according to Nielsen. Nielsen predicts consumers will fall into one of five groups spanning the spectrum of existing financial and physical restrictions: Basket Reset – Redefine What’s Festive: Holiday spending and gift etiquette... Read More
Cherry Hill going virtual for 2020 holiday photos Marketing 

Cherry Hill going virtual for 2020 holiday photos

GaryPageau ,
Cherry Hill Programs announced its expansion into the virtual technology sector for holiday photos for the first time since its inception. The legacy brand has launched “Create Holiday Magic,” tailored specifically around the current COVID-19 pandemic, to help families keep their holiday traditions alive, the company said. Beginning on Nov. 6, 2020, Santa can connect with children and families all... Read More
NRF: Consumers prioritize spending on family, friends ahead of holiday season Marketing 

NRF: Consumers prioritize spending on family, friends ahead of holiday season

GaryPageau ,
In total consumers plan to spend $997.79 on gifts, holiday items such as decorations and food, and additional “non-gift” purchases for themselves and their families, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. “Consumers have demonstrated their resilience and adaptability throughout these extraordinary times,” said NRF President and CEO Matthew Shay.... Read More
NRF: Retail sales growth speed up in September Marketing 

NRF: Retail sales growth speed up in September

GaryPageau ,
A strong rebound in apparel led a continuing V-shaped recovery from the pandemic as retail sales accelerated their rate of growth in September and marked the fourth straight month of year-over-year gains, according to the National Retail Federation (NRF). “Retail sales showed impressive gains in September,” said Mark Shay, president and CEO, NRF. “Consumers continue to prove their resilience and... Read More
COVID-19 has changed the value of omnichannel shopping: Nielsen Marketing 

COVID-19 has changed the value of omnichannel shopping: Nielsen

GaryPageau ,
Nielsen reports COVID-19 will continue to change the shopping habits of consumers, even those who weren’t fond of online shopping. COVID-19 has forced the hand of consumers who were lukewarm on online. With few alternatives available during the widespread lockdowns earlier this year, e-commerce quickly became a  go-to means-to-an-end for shop-needy consumers around the globe. Six months later, that early... Read More
Three ways marketing will change post-COVID 19 Marketing News Opinion 

Three ways marketing will change post-COVID 19

GaryPageau ,
  Guest post by Audrey Lipman American businesses spend around $12 billion a year on advertising and marketing. Most business owners realize, without great marketing campaigns, it will be hard to attract a wider audience. 2020 has been unlike any year due to the COVID-19 health crisis. Businesses around the world are having to adapt to the new reality brought... Read More
June retail sales increase but recovery remains uncertain amid Coronavirus resurgence Marketing 

June retail sales increase but recovery remains uncertain amid Coronavirus resurgence

GaryPageau ,
Retail sales rose in June, seeing both a monthly increase and their first year-over-year gain since the beginning of the year as more retailers and other businesses closed by the coronavirus pandemic reopened, but continued COVID-19 outbreaks remain a threat, the National Retail Federation said today. “The retail sales numbers from last month were very encouraging and reflect continued progress... Read More
PhotoShelter, Authority Collective release “The Photographer’s Guide to Inclusive Photography” Marketing New Products News 

PhotoShelter, Authority Collective release “The Photographer’s Guide to Inclusive Photography”

GaryPageau ,
PhotoShelter, the worldwide leader in visual asset management for professional photographers and organizations, has released a new educational resource, “The Photographer’s Guide to Inclusive Photography,” made in partnership with Authority Collective. The free educational guide is a collaborative effort discussing the importance of diversity and inclusivity in photography. Inside, industry leaders Tara Pixley, Laylah Amatullah Barrayn, Hannah Reyes Morales, Tailyr... Read More