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COVID-19 has changed the value of omnichannel shopping: Nielsen Marketing 

COVID-19 has changed the value of omnichannel shopping: Nielsen

GaryPageau ,
Nielsen reports COVID-19 will continue to change the shopping habits of consumers, even those who weren’t fond of online shopping. COVID-19 has forced the hand of consumers who were lukewarm on online. With few alternatives available during the widespread lockdowns earlier this year, e-commerce quickly became a  go-to means-to-an-end for shop-needy consumers around the globe. Six months later, that early... Read More
Three ways marketing will change post-COVID 19 Marketing News Opinion 

Three ways marketing will change post-COVID 19

GaryPageau ,
  Guest post by Audrey Lipman American businesses spend around $12 billion a year on advertising and marketing. Most business owners realize, without great marketing campaigns, it will be hard to attract a wider audience. 2020 has been unlike any year due to the COVID-19 health crisis. Businesses around the world are having to adapt to the new reality brought... Read More
June retail sales increase but recovery remains uncertain amid Coronavirus resurgence Marketing 

June retail sales increase but recovery remains uncertain amid Coronavirus resurgence

GaryPageau ,
Retail sales rose in June, seeing both a monthly increase and their first year-over-year gain since the beginning of the year as more retailers and other businesses closed by the coronavirus pandemic reopened, but continued COVID-19 outbreaks remain a threat, the National Retail Federation said today. “The retail sales numbers from last month were very encouraging and reflect continued progress... Read More
PhotoShelter, Authority Collective release “The Photographer’s Guide to Inclusive Photography” Marketing New Products News 

PhotoShelter, Authority Collective release “The Photographer’s Guide to Inclusive Photography”

GaryPageau ,
PhotoShelter, the worldwide leader in visual asset management for professional photographers and organizations, has released a new educational resource, “The Photographer’s Guide to Inclusive Photography,” made in partnership with Authority Collective. The free educational guide is a collaborative effort discussing the importance of diversity and inclusivity in photography. Inside, industry leaders Tara Pixley, Laylah Amatullah Barrayn, Hannah Reyes Morales, Tailyr... Read More
How to create photos for your online store Marketing Tips and tricks 

How to create photos for your online store

GaryPageau , , ,
The key to branding your products on your online store is to create great product shots. Your customers can’t touch or feel your products. The only way to attract your market is by showing them photos in the best light possible. Professional and high-quality images will drive traffic to your website and even increase your conversions. Unfortunately, not all online... Read More
Video creation is fast, easy and free with YouTube Video Builder Marketing News 

Video creation is fast, easy and free with YouTube Video Builder

GaryPageau
YouTube launched a beta version of a free video building app for businesses. Video Builder is “for businesses who don’t have resources to create videos from scratch,” including features animates static assets—images, text and logos—with music from the YouTube library. Users can choose from a variety of layouts based on the message and goals, customize colors and font and quickly generate... Read More
HP launches free print, play and learn platform Marketing News 

HP launches free print, play and learn platform

GaryPageau ,
HP Inc. launched the free Print, Play & Learn online resource to support millions of families around the world who have transitioned to learning from home. Collaborating with education resource providers, including Education.com, TIME for Kids, Canva, and KiwiCo, HP is curating weekly literacy content as well as worksheets, coloring pages, puzzles and other learning printables for parents with children... Read More
Industry notes for the week of April 11 Marketing News People on the Move SDKs and APIs Updates 

Industry notes for the week of April 11

GaryPageau , ,
Interesting reads from around the web Lifetouch temporarily reopens Chesapeake plant Lifetouch expects to have a little more than 100 people working to continue producing its school photo products, including spring class photos shot before schools closed early, as well as student IDs and high-resolution digital images for school yearbooks, according to the Virginia Pilot. The company announced in February was shuttering the... Read More
Jostens introduces free “Virtual Commencement” programs Marketing News 

Jostens introduces free “Virtual Commencement” programs

GaryPageau ,
Jostens has introduced free online “Virtual Commencement Centers” to help all high schools and colleges celebrate Class of 2020 graduates and preserve their schools’ graduation traditions despite the COVID-19 crisis. Jostens Virtual Commencement Centers have been designed for the high school and college markets, and deliver exclusive digital tools to help school leaders plan and execute a graduation ceremony on-line,... Read More
Epson endorser Shaquille O’Neal pitches picture scanner with his mom Marketing 

Epson endorser Shaquille O’Neal pitches picture scanner with his mom

GaryPageau , ,
Epson America has tapped the company’s long-time endorser, Shaquille O’Neal and his mother, Lucille O’Neal, to “Preserve What’s Priceless” with the company’s FastFoto FF-680W High-Speed Photo and Document Scanning System. “Our family enjoys so many great experiences together. My mom has always offered endless love and has made sure to regularly collect our childhood photos,” says Shaquille O’Neal. “But even... Read More
Fujifilm Canada is Toronto Raptors exclusive photofinishing partner Marketing News 

Fujifilm Canada is Toronto Raptors exclusive photofinishing partner

GaryPageau , ,
FUJIFILM Canada Inc. announced it is the official and exclusive photofinishing and camera partner of the Toronto Raptors during the team’s 25th Anniversary season. This new collaboration gives Raptors fans the opportunity to print souvenir photos and win prizes at select game nights in Toronto. Select Raptors games will feature a FUJIFILM Canada Memory Station, allowing anyone to print a... Read More
NRF: Growing emphasis on convenience for today’s consumers Marketing Press releases 

NRF: Growing emphasis on convenience for today’s consumers

GaryPageau
Today’s consumers increasingly prioritize convenience when it comes to purchases, and expect retailers to continue to offer innovative ways to save them time and effort, according to the latest issue of the Consumer View report released today by the National Retail Federation. “Time is a precious commodity for today’s consumers,” NRF Vice President for Research Development and Industry Analysis Mark Mathews said.... Read More