Tag: Sigma – The Dead Pixels Society

Sigma Corp. unveils new brand design, BF camera

February 24, 2025 GaryPageau Sigma

Sigma Corp. announced it will adopt a new visual identity for its products and brand. The company says the new symbol is a contemporary update of the symbol that has been in use since Sigma’s founding. Based on the Greek letter Σ, it reflects the name of company and symbolizes the guiding idea behind manufacturing philosophy: every single product is... Read More

New Products

Sigma launches SIGMA 50mm f1/2 DG DN I Art lens

March 27, 2024March 29, 2024 GaryPageau E-mount, L-Mount, Sigma, Sigma ART lens

SIGMA Corp. of America announced SIGMA 50mm F1.2 DG DN | Art lens, a remarkably compact, ultra-fast standard prime lens for full-frame mirrorless camera systems. Offered in L-Mount and Sony E-mount versions, the lens will be available on April 18, 2024 at a retail price of $1,399 through authorized retail partners. The F1.2 maximum aperture allows photographers to actively take... Read More

New Products

Sigma debuts SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE Art and SIGMA 500mm F5.6 DG DN OS Sports Lenses

February 21, 2024February 21, 2024 GaryPageau Sigma

SIGMA Corp. of America announced two full-frame prime lenses, the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art and SIGMA 500mm F5.6 DG DN OS | Sports lenses. Both lenses will be available for purchase in mid-March 2024, and both lenses are available in Sony E-Mount and L-Mount versions. The SIGMA 500mm F5.6 DG DN OS | Sports lens is a full-frame, ultra-telephoto prime lens exclusively for... Read More

New Products

Sigma announces 20mm, 24mm Art lenses

August 11, 2022August 19, 2022 GaryPageau Sigma

SIGMA Corp. of America announced the upcoming release of the 20mm F1.4 DG DN | Art, a full-frame, wide-angle prime lens designed exclusively for mirrorless cameras. It is the first and only lens of this specification, joining its predecessor – the 20mm F1.4 DG HSM | Art – as the only 20mm F1.4 lens available for full-frame platforms. The new SIGMA 20mm F1.4... Read More

New Products

Sigma debuts SIGMA 20mm F2 DG DN | Contemporary lens

February 9, 2022February 21, 2022 GaryPageau Sigma

SIGMA Corp. announced the ultrawide SIGMA 20mm F2 DG DN | Contemporary, a full-frame premium compact prime for mirrorless systems is the latest addition to SIGMA’s I series lineup. The lens, available in L-Mount and Sony E-mount, has a bright maximum aperture of F2, an ultra-wide 20mm focal length, and stunning optical performance, the company claims. The lens boasts an exceptionally... Read More

New Products

Sigma debuts SIGMA fp L tiny full-frame mirrorless camera

March 26, 2021March 31, 2021 GaryPageau Sigma

SIGMA Corp. introduced the SIGMA fp L, a small and light 61-megapixel full-frame mirrorless camera. Built with the same dimensions as the currently-available SIGMA fp, this new $2,499 camera offers an improved hybrid autofocus system, continuous power capability, and several additional in-camera features that make it an exceptional tool for demanding photographers and video creators. “The SIGMA fp is one... Read More

Marketing

Lensrentals shares gear rental trends

January 5, 2021January 10, 2021 GaryPageau Canon, Fujifilm, Lensrentals, Nikon, Sigma, Sony, Tamron

LensRentals published its annual review of camera body and lens rentals for the year. Despite the global pandemic that brought much of the industry to a halt, the company was still able to rent thousands of pieces of gear. As customary, Canon dominated the new release chart in 2020, with RF mounts being rented 8 times that of rentals of Nikon... Read More

Promotions

SIGMA America reveals Black Friday pricing

November 16, 2020November 21, 2020 GaryPageau Sigma

SIGMA Corporation of America has announced limited-time Black Friday pricing on a variety of popular photography products through Monday, December 7, 2020 at authorized US dealers. SIGMA is also offering a Zero Percent Financing option for Cine lens purchases, currently available through the end of 2020, as well as discounts on purchases of multiple Cine lenses. For the first time... Read More

News

Sigma announces the 105mm F2.8 DG DN Macro | Art Lens

September 30, 2020October 4, 2020 GaryPageau Sigma

Sigma Corp. debuted the SIGMA 105mm F2.8 DG DN Macro | Art lens, the first prime macro lens designed by Sigma exclusively for full-frame mirrorless cameras, as the DG DN in the name indicates. The lens offers 1:1 magnification (life-sized) at a 5.5-inch working distance with internal focusing, and it is available in Sony E-Mount and L-Mount formats. The lens begins shipping... Read More

News Promotions

Sigma teams with photo dealers to donate more than $93,000

September 15, 2020September 18, 2020 GaryPageau Sigma

Sigma Corporation of America announced $93,798 has been donated to 20 community-based charities in partnership with 18 retail partners in the “Focused on the Fight” community giveback campaign. Five percent of all sales of Sigma cameras, lenses and photographic accessories sold between April 1 through June 30, 2020, have been accumulated and donated to local non-profit community organizations selected by the... Read More

New Products

Venus Optics add L-mount options on six Laowa Lenses

July 24, 2020July 25, 2020 GaryPageau L-Mount, Laowa, Leica, Panasonic, Sigma, Venus Optics

Venus Optics, the manufacturer specialized in making unique photo and cinema lenses, add the L-mount option on six of their existing Laowa wide-angle and macro lenses. These L-mount lenses can currently be used on Panasonic S1 series , Sigma FP and Leica SL/CL cameras. Wide Angle Laowa 10-18mm f/4.5-5.6 – Laowa 10-18mm is currently the widest rectilinear zoom lens available... Read More

Promotions

Adorama announces ‘Creators GearUP’ college student discount program

July 23, 2020July 27, 2020 GaryPageau Adorama, Epson, Flashpoint, Fujifilm, Glow, Hasselbad, Manfrotto, Sigma, Sony, Tamron, Tenba, Westcott

Adorama announced a new Creators GearUP college-student discount program. The Creators GearUP program offers verified college students discounts on a variety of products across categories sold through Adorama. Participating brands include Epson, Fujifilm, Flashpoint, Glow, Hasselbad, Manfrotto, Sigma, Sony, Tamron, Tenba, Westcott, and more. “We’re excited to announce the launch of our new student discount program to continue our mission... Read More

Promotions

Sigma launches dealer program to support COVID-19 relief efforts

April 15, 2020April 16, 2020 GaryPageau COVID-19, Sigma

Sigma Corporation of America launched a charitable initiative in partnership with authorized Sigma lens dealers nationwide. From now until June 30, 2020, 5% of all Sigma lens sales made through participating dealers will be donated to a charitable organization of the dealers’ choice (listed below). Donations will be made to organizations working on COVID-19 relief efforts to help ease the... Read More

Promotions

Sigma announces #SigmaShotatHome photography, cinematography contest

April 7, 2020 GaryPageau Sigma

Sigma Corporation of America has launched #sigmashotathome, a photography and cinematography contest inviting anyone to capture and to share their personal depictions of life in quarantine during this period of social distancing and self-isolation. Completely open to the public, #sigmashotathome is now running now through June 26, 2020. “We are in the midst of an unprecedented moment in history that... Read More

Events

The Imaging Alliance to “Salute and Celebrate” Photographers Who Give Back at March 25 event

February 21, 2020 GaryPageau Digital Imaging Reporter, Madavor Media, Nikon, Sigma, Sony, Tamron, The Imaging Alliance, TIA

The Imaging Alliance, a non-profit organization representing the bold and diverse imaging industry, announced the winners of its 2020 “Imaging Alliance Salutes Photographers Who Give Back” Awards. James Balog, Alicia Hansen, and Chris Rainier will be honored for their charitable achievements and dedication to creating change and social awareness on Wednesday, March 25, 2020, in New York City. The event... Read More