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Sony debuts ZV-E10 interchangeable lens vlogging cam New Products 

Sony debuts ZV-E10 interchangeable lens vlogging cam

Sony Electronics Inc. announced the first Alpha series interchangeable lens vlog camera, the new ZV-E10, designed from the ground up for vlogging and bloggers. The ZV-E10 features a 24.2-megapixel APS-C Exmor CMOS sensor and BIONZ X image processing engine. Additionally, the ZV-E10 includes the vlogging-specific features favored in the popular ZV-1 digital camera including “Background Defocus” that can smoothly switch... Read More
Tamron developing lens for Fujifilm X-mount, Sony E-mount New Products 

Tamron developing lens for Fujifilm X-mount, Sony E-mount

Tamron Co., Ltd. announces the development of its first lens for FUJIFILM X-mount and Sony E-mount cameras. The lenses are expected to be available in Fall 2021. The Tamron 18-300mm F/3.5-6.3 Di III-A2 VC VXD (Model B061) will be the first all-in-one zoom lens for Sony and FUJIFILM APS-C mirrorless cameras featuring a 16.6x zoom ratio. The AF drive system... Read More
Sony unveils 60th E-mount lens, the FE 50mm F1.3 GM New Products 

Sony unveils 60th E-mount lens, the FE 50mm F1.3 GM

  Sony Electronics Inc. unveils its 60th E-mount lens, an addition to its G Master full-frame lens series, the FE 50mm F1.2 GM (model SEL50F12GM). The company says the lens’ maximum F1.2 aperture combines an impressive shallow depth of field for maximum creative expression with incredible light gathering capabilities, allowing for faster shutter speeds and lower ISO in low light... Read More
Sony announces 127.68 MP sensor New Products 

Sony announces 127.68 MP sensor

Sony Corp. announced the upcoming release of a large-format 56.73mm diagonal CMOS image sensor “IMX661” for industrial equipment with a global shutter function and an effective pixel count of 127.68 megapixels. Color samples are due to be shipped in April 2021, followed by a black-and-white version in May. This product features an increased pixel count that yields an optical size... Read More
Sony Electronics announces ECM-W2BT wireless mic, ECM-LV1 lavalier mic New Products 

Sony Electronics announces ECM-W2BT wireless mic, ECM-LV1 lavalier mic

Sony Electronics announced two microphones: the ECM-W2BT Multi-Interface Shoe compatible wireless microphone and ECM-LV1 compact stereo lavalier microphone. Wireless audio recording with lower noise and stable connection is possible with the ECM-W2BT wireless microphone, especially when paired with the ECM-LV1 stereo lavalier microphone and one of Sony’s cameras with digital compatibility, the company claims. The ECM-W2BT wireless microphone enables low-noise... Read More
Sony Electronics launches FX3 full-frame camera New Products 

Sony Electronics launches FX3 full-frame camera

Sony Electronics Inc. announced the FX3 (model ILME-FX3) camera, combining Sony’s digital cinema technology with advanced imaging features from Alpha brand mirrorless cameras. According to the company, the FX3 delivers a “cinematic look” and professional operability and reliability in a camera that is accessible to beginning creators, as well as used alongside Sony’s VENICE, FX9, and FX6 cameras. The FX3... Read More
Dead Pixels Society podcast: Talking cameras, smartphones and photowalks with Jefferson Graham Podcasts 

Dead Pixels Society podcast: Talking cameras, smartphones and photowalks with Jefferson Graham

Gary Pageau of the Dead Pixels Society talks with Jefferson Graham, photographer, journalist, musician, and former USA Today tech columnist, as he launches his new website, The Best Photowalk.  Graham talks about the switch from film to digital, what camera makers are doing wrong, why Google Photos is the turkey of the year, which photobook service is his favorite (and his least favorite) and much more. Read More
Sony debuts Xperia PRO 5G smartphone for pro content creators New Products 

Sony debuts Xperia PRO 5G smartphone for pro content creators

Sony Electronics Inc. introduced a new professional 5G smartphone with HDMI connection, Xperia PRO. Sony claims the Xperia PRO is the world’s first smartphone with a dedicated HDMI input, allowing users to connect an Alpha camera or any other HDMI input equipped camera to enable a 5G data link to broadcast video in real-time. Using compatible third-party live streaming applications, ... Read More
Sony launches high-end Alpha 1 with 50.1 MP full-frame sensor New Products 

Sony launches high-end Alpha 1 with 50.1 MP full-frame sensor

Sony Electronics announced its new professional level full-frame mirrorless Alpha 1 camera, featuring a new 50.1-megapixel full-frame stacked Exmor RS image sensor, up to 120 AF/AE calculations per second, 8K 30p 10-bit 4:2:0 video, and much more. The newly developed image sensor is built with integral memory and paired with an upgraded BIONZ XR imaging processing engine, making it capable... Read More
Lensrentals shares gear rental trends Marketing 

Lensrentals shares gear rental trends

LensRentals published its annual review of camera body and lens rentals for the year. Despite the global pandemic that brought much of the industry to a halt, the company was still able to rent thousands of pieces of gear. As customary, Canon dominated the new release chart in 2020, with RF mounts being rented 8 times that of rentals of Nikon... Read More
Sony announces “Visual Story” iOS app for wedding and event photographers New Products 

Sony announces “Visual Story” iOS app for wedding and event photographers

Sony Electronics announced Visual Story, an IOS app for wedding and event photographers that simplifies gallery creation, cloud storage and web delivery for Sony camera users. Visual Story offers professionals a solution to expand their business and increase overall client satisfaction by allowing them to immediately share their gallery with their friends and family via social media, the company claims... Read More