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Sony unveils 60th E-mount lens, the FE 50mm F1.3 GM New Products 

Sony unveils 60th E-mount lens, the FE 50mm F1.3 GM

  Sony Electronics Inc. unveils its 60th E-mount lens, an addition to its G Master full-frame lens series, the FE 50mm F1.2 GM (model SEL50F12GM). The company says the lens’ maximum F1.2 aperture combines an impressive shallow depth of field for maximum creative expression with incredible light gathering capabilities, allowing for faster shutter speeds and lower ISO in low light... Read More
Sony announces 127.68 MP sensor New Products 

Sony announces 127.68 MP sensor

Sony Corp. announced the upcoming release of a large-format 56.73mm diagonal CMOS image sensor “IMX661” for industrial equipment with a global shutter function and an effective pixel count of 127.68 megapixels. Color samples are due to be shipped in April 2021, followed by a black-and-white version in May. This product features an increased pixel count that yields an optical size... Read More
Sony Electronics announces ECM-W2BT wireless mic, ECM-LV1 lavalier mic New Products 

Sony Electronics announces ECM-W2BT wireless mic, ECM-LV1 lavalier mic

Sony Electronics announced two microphones: the ECM-W2BT Multi-Interface Shoe compatible wireless microphone and ECM-LV1 compact stereo lavalier microphone. Wireless audio recording with lower noise and stable connection is possible with the ECM-W2BT wireless microphone, especially when paired with the ECM-LV1 stereo lavalier microphone and one of Sony’s cameras with digital compatibility, the company claims. The ECM-W2BT wireless microphone enables low-noise... Read More
Sony Electronics launches FX3 full-frame camera New Products 

Sony Electronics launches FX3 full-frame camera

Sony Electronics Inc. announced the FX3 (model ILME-FX3) camera, combining Sony’s digital cinema technology with advanced imaging features from Alpha brand mirrorless cameras. According to the company, the FX3 delivers a “cinematic look” and professional operability and reliability in a camera that is accessible to beginning creators, as well as used alongside Sony’s VENICE, FX9, and FX6 cameras. The FX3... Read More
Dead Pixels Society podcast: Talking cameras, smartphones and photowalks with Jefferson Graham Podcasts 

Dead Pixels Society podcast: Talking cameras, smartphones and photowalks with Jefferson Graham

Gary Pageau of the Dead Pixels Society talks with Jefferson Graham, photographer, journalist, musician, and former USA Today tech columnist, as he launches his new website, The Best Photowalk.  Graham talks about the switch from film to digital, what camera makers are doing wrong, why Google Photos is the turkey of the year, which photobook service is his favorite (and his least favorite) and much more. Read More
Sony debuts Xperia PRO 5G smartphone for pro content creators New Products 

Sony debuts Xperia PRO 5G smartphone for pro content creators

Sony Electronics Inc. introduced a new professional 5G smartphone with HDMI connection, Xperia PRO. Sony claims the Xperia PRO is the world’s first smartphone with a dedicated HDMI input, allowing users to connect an Alpha camera or any other HDMI input equipped camera to enable a 5G data link to broadcast video in real-time. Using compatible third-party live streaming applications, ... Read More
Sony launches high-end Alpha 1 with 50.1 MP full-frame sensor New Products 

Sony launches high-end Alpha 1 with 50.1 MP full-frame sensor

Sony Electronics announced its new professional level full-frame mirrorless Alpha 1 camera, featuring a new 50.1-megapixel full-frame stacked Exmor RS image sensor, up to 120 AF/AE calculations per second, 8K 30p 10-bit 4:2:0 video, and much more. The newly developed image sensor is built with integral memory and paired with an upgraded BIONZ XR imaging processing engine, making it capable... Read More
Lensrentals shares gear rental trends Marketing 

Lensrentals shares gear rental trends

LensRentals published its annual review of camera body and lens rentals for the year. Despite the global pandemic that brought much of the industry to a halt, the company was still able to rent thousands of pieces of gear. As customary, Canon dominated the new release chart in 2020, with RF mounts being rented 8 times that of rentals of Nikon... Read More
Sony announces “Visual Story” iOS app for wedding and event photographers New Products 

Sony announces “Visual Story” iOS app for wedding and event photographers

Sony Electronics announced Visual Story, an IOS app for wedding and event photographers that simplifies gallery creation, cloud storage and web delivery for Sony camera users. Visual Story offers professionals a solution to expand their business and increase overall client satisfaction by allowing them to immediately share their gallery with their friends and family via social media, the company claims... Read More
Sony opens registration for “Creative Space” online event Events News 

Sony opens registration for “Creative Space” online event

Sony Electronics Inc. opened registration for the second annual “Creative Space” digital event open to all levels of photographers, videographers and all other forms of imaging enthusiasts. The free Dec. 5-6 event offers the opportunity for participants to learn from and connect with some of the imaging industry’s biggest names, offering many opportunities to expand their own individual network and... Read More
Sony debuts triple-lens Xperia 5 II New Products 

Sony debuts triple-lens Xperia 5 II

Sony Electronics announced the Xperia 5 II (mark two), leveraging many of the features from the Xperia 1 II, including a triple-lens camera with ZEISS optics, calibrated specifically for the Xperia 5 II. All three lenses are paired with 12 MP sensors. Also included are the Photography Pro feature (with technology from Alpha brand series cameras), the Cinematography Pro feature... Read More
Sony introduces small and light Alpha 7C camera and zoom lens New Products 

Sony introduces small and light Alpha 7C camera and zoom lens

Sony Electronics Inc. announced the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 zoom lens and HVL-F28RM flash. The company claims the Alpha 7C is the world’s smallest and lightest full-frame body. It has advanced AF, high-resolution 4K video capabilities and more. “We are committed to creating the best tools possible, based on the needs of our customers,”... Read More
Sony announces CFexpress Type A memory card with up to 700 MB/s write speed New Products 

Sony announces CFexpress Type A memory card with up to 700 MB/s write speed

Sony Electronics Inc. announced it’s first CFexpress Type A memory cards, in both 80GB and 160GB, (CEA-G80T and CEA-G160T) as the most recent addition to Sony’s TOUGH specification cards. Both the CEA-G80T (80GB) and CEA-G160T (160GB) use the latest flash memory control technology to achieve write speeds as high as 700MB/si and read speeds as high as 800MB/si. The CFexpress Type... Read More