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Finding the Expert in You: How Ann Carden Transforms Expertise into Businesses Marketing News 

Finding the Expert in You: How Ann Carden Transforms Expertise into Businesses

GaryPageau 0 comment
What if your greatest business opportunity isn’t something new, but something you already possess? In this eye-opening conversation with business growth expert Ann Carden, we explore how entrepreneurs can transform their expertise into thriving, profitable businesses. Carden’s journey from teaching neighborhood craft classes at age eight to building and selling five successful companies offers a masterclass in business evolution. Rather... Read More
Social media mastery with less effort with Katie Brinkley Marketing Podcasts 

Social media mastery with less effort with Katie Brinkley

GaryPageau
Are you exhausted trying to keep up with endless social media demands while running your business? What if you could achieve better results with just four strategic posts? Katie Brinkley, founder of Next Step Social, author, and podcast host, reveals a game-changing approach to social media that’s perfect for photo retailers, lab owners, and camera stores who need an effective... Read More
The four-post strategy: Revolutionize your business social media approach Feature Marketing 

The four-post strategy: Revolutionize your business social media approach

GaryPageau
In the fast-paced digital landscape, businesses in the photo imaging industry often struggle to maintain an effective social media presence while running their operations. On a recent episode of the Dead Pixel Society podcast, host Gary Pageau interviewed Katie Brinkley, founder of Next Step Social and author of “The Social Shift,” who shared insights about social media efficiency for small... Read More
Slate analyzes pricing of graduation photos Marketing 

Slate analyzes pricing of graduation photos

GaryPageau , , , ,
Slate did an extensive report, “Graduate Through the Gift Shop,” analyzing the history of graduation photography, particularly at the college level. Reporter Henry Grabar did an extensive deep-dive into GradImages and other volume photography companies. Like a lot of modern consumer reporters, Grabar balks at the price for a professional photo capturing a once-in-a-lifetime moment. “A graduation photo might seem... Read More
Burnout-proof your creative business, with Celi Arias Marketing Podcasts 

Burnout-proof your creative business, with Celi Arias

GaryPageau ,
Celi Arias knows what it means to struggle as a creative entrepreneur. From sleeping on an air mattress on her factory floor to building and selling multi-seven-figure businesses, her journey has been anything but linear. Now, as the founder of Grown Ass Business, she’s on a mission to help other creative entrepreneurs build sustainable businesses without burning out. The truth about turning... Read More
AdExchanger: How Shutterfly used a search-powered custom algorithm to find new customers Marketing News 

AdExchanger: How Shutterfly used a search-powered custom algorithm to find new customers

GaryPageau ,
Reaching new customers is a big challenge, especially online. A CTV campaign run by Shutterfly ran at the end of last year to promote its holiday gift packages and photo deals found new ways to reach customers, according to a report in AdExchanger. Shutterfly’s goal was to uncover new pools of potential customers to tap into. Rain the Growth Agency,... Read More
Snap introduces Sponsored AI Lenses Marketing News Updates 

Snap introduces Sponsored AI Lenses

GaryPageau , ,
Snap Inc. announced Sponsored AI Lenses, a new ad format powered by Snap’s proprietary Generative AI technology. With Sponsored AI Lenses, brands can help drive high engagement, virality, and AI-powered storytelling with personalized, AI-driven images. Brands leveraging this format can be placed at the forefront of the Camera, enabling them access to 25-45% more impressions in a single day. Advertisers... Read More
Best Buy launches Best Buy Creator program to partner with influencers Marketing 

Best Buy launches Best Buy Creator program to partner with influencers

GaryPageau
Best Buy announced the Best Buy Creator program, a platform allowing influencers and creators to partner directly with Best Buy and help shoppers discover new technology. As part of the program, the company introduced Best Buy storefronts, a new curated shopping experience where customers can shop from their favorite influencers and creators. Storefronts give creators the ability to create a... Read More
Circana: Week-to-week fluctuations in consumer spending and pockets of change reflect uncertainty Marketing 

Circana: Week-to-week fluctuations in consumer spending and pockets of change reflect uncertainty

GaryPageau
U.S. consumers demonstrated their uncertainty through weekly ups and downs in discretionary retail spending in February, even as the overall results depicted stability. In the combined four weeks ending March 1, 2025, overall retail sales demand was flat compared to the same time in 2024, with 1% dollar growth, according to Circana, a leading advisor on the complexity of consumer behavior. While... Read More
Jostens names Chaparral Academy of Technology as the first-place winner of Jostens Epic School Revamp grand prize package Marketing News 

Jostens names Chaparral Academy of Technology as the first-place winner of Jostens Epic School Revamp grand prize package

GaryPageau ,
Jostens announced Chaparral Academy of Technology in Fontana, Calif., as the first-place winner and recipient of the second annual Jostens Epic School Revamp grand prize package, valued up to $150,000. Chaparral Academy wins a thorough consultation with Jostens SchoolMark services to revitalize its overall identity, culture, and climate. They will also attend the 2025 Jostens Renaissance Global Conference and enjoy... Read More
Photobook.ai announces books as a service for brands Marketing New Products 

Photobook.ai announces books as a service for brands

GaryPageau
Photobook.ai has launched a new rewards service for marketers to bring mass personalization to their customers. Companies spent more than $250 billion last year creating innovative products for corporate gifts, from baseball caps, to USB keys, according to Photobook.ai’s CEO Terence Swee. Many of these swag items, however, end up in the garage, landfill or the display cabinet as they... Read More
Why More Traffic Doesn’t Mean More Sales: A Digital Marketing Deep Dive with Matt Bailey Marketing Podcasts 

Why More Traffic Doesn’t Mean More Sales: A Digital Marketing Deep Dive with Matt Bailey

GaryPageau ,
In this episode, Matt Bailey, a digital marketing expert with more than 20 years of experience, takes us through his journey, starting from building websites in the ’90s to now focusing on effective marketing education. He shares insights about the evolution of digital marketing and highlights why businesses must focus on their best customers. With a powerful message on the misconception... Read More
Bloomberg: Shutterfly CEO says company will produce more than 200 million cards this holiday season Marketing 

Bloomberg: Shutterfly CEO says company will produce more than 200 million cards this holiday season

GaryPageau , ,
Bloomberg news interviewed Shutterfly LLC CEO Sally Pofcher about the photo purchase buying trends this holiday season. Pofcher noted the company will produce more than 200 million holiday cards this holiday season, adding one-half of U.S. households will get a card made by Shutterfly. “Can you give me a sense of how big this market is of people who do send... Read More
Sandisk Corp. unveils new corporate branding Marketing 

Sandisk Corp. unveils new corporate branding

GaryPageau , ,
Sandisk Corp. previewed its new corporate branding and creative direction, signaling a bold debut of the company’s comeback launch as a standalone flash and memory technology innovator, planned for early 2025. Sandisk Corp. is a wholly owned subsidiary of Western Digital. The Sandisk wordmark represents a heritage of mobility and versatility that enables a seamless and simplified world of resilient... Read More