You are here
Home > Marketing

Category: Marketing

Bloomberg: Shutterfly CEO says company will produce more than 200 million cards this holiday season Marketing 

Bloomberg: Shutterfly CEO says company will produce more than 200 million cards this holiday season

GaryPageau , , 0 comment
Bloomberg news interviewed Shutterfly LLC CEO Sally Pofcher about the photo purchase buying trends this holiday season. Pofcher noted the company will produce more than 200 million holiday cards this holiday season, adding one-half of U.S. households will get a card made by Shutterfly. “Can you give me a sense of how big this market is of people who do send... Read More
Sandisk Corp. unveils new corporate branding Marketing 

Sandisk Corp. unveils new corporate branding

GaryPageau , , 0 comment
Sandisk Corp. previewed its new corporate branding and creative direction, signaling a bold debut of the company’s comeback launch as a standalone flash and memory technology innovator, planned for early 2025. Sandisk Corp. is a wholly owned subsidiary of Western Digital. The Sandisk wordmark represents a heritage of mobility and versatility that enables a seamless and simplified world of resilient... Read More
From journalism to trails to tech: Wendy Bounds on innovation and personal transformation Marketing Podcasts 

From journalism to trails to tech: Wendy Bounds on innovation and personal transformation

GaryPageau , , , ,
Gwendolyn (Wendy) Bounds, an accomplished journalist, author, and tech executive, shares her journey from journalism at the Wall Street Journal to the fast-paced world of tech startups. The episode kicks off with a remembrance of the 1994 Photo Marketing Association convention, where Bounds and Dead Pixels Society host Gary Pageau first met and witnessed the dawn of digital photography with Apple’s QuickTake camera. Bounds... Read More
Fujifilm announces INSTAX MINI LINK 3 Smartphone Printer and Google Pixel 9 Pro collaboration Marketing Promotions 

Fujifilm announces INSTAX MINI LINK 3 Smartphone Printer and Google Pixel 9 Pro collaboration

GaryPageau , ,
FUJIFILM North America Corp., Imaging Division, announced a collaboration with Google featuring its INSTAX MINI LINK 3 Google Pixel Collaboration Model (Mini Link 3). As part of this collaboration, Mini Link 3 will be offered in a unique, custom hue to complement the Rose Quartz color variation of Google Pixel 9 Pro, and includes Google’s Fast Pair technology, which pairs... Read More
Captura is the new name for volume photography leader ImageQuix, Fotomerchant, and more Marketing News 

Captura is the new name for volume photography leader ImageQuix, Fotomerchant, and more

GaryPageau , , , ,
The company formerly known as ImageQuix – which through years of various acquisitions acquired numerous brands under the ImageQuix, PhotoLynx, Skylab, Fotomerchant, and Simplephoto labels – has consolidated under a unified brand: Captura. In a press release, the company said this “new name reflects our unified commitment to empowering our customers to Make more—more revenue, more impact, more time—by bringing... Read More
Minted partners with Petite Plume on holiday card collection Marketing Partnerships 

Minted partners with Petite Plume on holiday card collection

GaryPageau ,
Minted, the premium design marketplace for one-of-a-kind holiday cards and gifts, today announced the launch of a holiday card collection with luxury sleepwear brand, Petite Plume. The collection draws inspiration from Petite Plume’s Holiday 2024 Collection and holiday moments and features 10 holiday cards and a curated assortment of elegant stationery accessories. For many families, unwrapping gifts and posing for photos in... Read More
Adapting to Modern Leadership Challenges with Gary C. Laney Marketing Podcasts 

Adapting to Modern Leadership Challenges with Gary C. Laney

GaryPageau ,
In the latest episode of the Dead Pixel Society podcast, host Gary Pageau delves into the profound insights of Gary C. Laney, an entrepreneur, author, and strategic consultant. Gary’s journey from a family steeped in entrepreneurship to becoming a high-tech innovator and successful entrepreneur offers a compelling narrative on mastering strategic influence. The episode begins by exploring the difference between... Read More
Shutterfly campaign promotes “meaningful” photo gifts Marketing Promotions 

Shutterfly campaign promotes “meaningful” photo gifts

GaryPageau
  North America’s personalized photo products leader Shutterfly is changing its tone this holiday season. After two years of campaigns featuring celebrity Kris Jenner in its holiday campaigns, Shutterfly is now promoting personalized photo gifts as superior to kitchen gadgets, clothing and other “meaningless stuff.” At a time when the outlook for 2024 holiday gifting season is cause for concern... Read More
Mastering Networking with Dave Castro, IceBrekr Marketing Podcasts 

Mastering Networking with Dave Castro, IceBrekr

GaryPageau , ,
Unlock the secrets of effective networking with Dave Castro, the mastermind behind the Icebrekr app. Have you ever wondered how to make meaningful connections at networking events, especially if you’re an introvert? Castro’s journey from juggling multiple jobs to creating a game-changing networking tool is inspiring. He shares his insights on maximizing your networking efforts by identifying ideal connections and making every interaction... Read More
Canva unveils “Love Your Work” brand campaign, while facing backlash for massive price hike Marketing News 

Canva unveils “Love Your Work” brand campaign, while facing backlash for massive price hike

GaryPageau
Canva, the popular visual communication platform, launched its “Love Your Work” brand campaign to reflect the company’s increasing focus on the workplace and spark a dialogue around workplace culture. This comes with a brand-new strategic platform for the company. The campaign, which will runs through Oct. 31, captures the magic of how Canva empowers people to feel pride in their... Read More
WaldoPro announces auto-discounting feature Marketing Updates 

WaldoPro announces auto-discounting feature

GaryPageau
WaldoPro released its new auto-discounting feature. This tool empowers photographers to offer limited-time discounts as well as minimum-spend discounts, designed to stimulate early purchasing and increase average order values, the company said. Photographers can now easily set time-sensitive discounts on their photo galleries, encouraging clients to make purchases quickly. This urgency helps convert browsing into buying. The new feature also... Read More
Capturing Everyday Magic: Alexandra Nolan on Family Photos and Digital Nostalgia Marketing Podcasts 

Capturing Everyday Magic: Alexandra Nolan on Family Photos and Digital Nostalgia

GaryPageau
Unlock the secrets of capturing everyday magic with lifestyle expert and entrepreneur Alexandra Nolan on this episode of the Dead Pixels Society podcast. Nolan takes us through her transformative journey from being an original blogger to a lifestyle expert, revealing how she swapped professional-grade cameras for the convenience and versatility of smartphone photography. Supported by insights from a Harris Poll study commissioned by Amazon Photos, we... Read More
Crafting memorable campaigns with emotional impact, with James I Bond, Brain Glue Marketing Podcasts 

Crafting memorable campaigns with emotional impact, with James I Bond, Brain Glue

GaryPageau ,
Unlock the secrets to commanding your worth and mastering emotional selling! Join us as we sit down with James I Bond, an author and behavioral management specialist, who takes us through his fascinating journey from an apprentice photographer in Montreal to a magnate in photography and advertising. Discover how a stolen photograph and a million-dollar lawsuit imparted invaluable lessons on valuing... Read More
Mastering the Art of Dance and Event Photography with Sheryl Bashore Marketing Podcasts 

Mastering the Art of Dance and Event Photography with Sheryl Bashore

GaryPageau , ,
Unlock the secrets to making every girl feel special and beautiful with Sheryl Bashore, the visionary behind Sheryl Z Photography. From her early days in her father’s darkroom to her thriving career in event and dance photography, Sheryl shares her incredible journey and the passion that drives her. Learn how she transitioned from hobbyist to professional, blending efficiency with personal attention through innovative... Read More