AdExchanger: How Shutterfly used a search-powered custom algorithm to find new customers
Reaching new customers is a big challenge, especially online. A CTV campaign run by Shutterfly ran at the end of last year to promote its holiday gift packages and photo deals found new ways to reach customers, according to a report in AdExchanger. Shutterfly’s goal was to uncover new pools of potential customers to tap into. Rain the Growth Agency,...
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