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NRF: Growing emphasis on convenience for today’s consumers Marketing Press releases 

NRF: Growing emphasis on convenience for today’s consumers

GaryPageau
Today’s consumers increasingly prioritize convenience when it comes to purchases, and expect retailers to continue to offer innovative ways to save them time and effort, according to the latest issue of the Consumer View report released today by the National Retail Federation. “Time is a precious commodity for today’s consumers,” NRF Vice President for Research Development and Industry Analysis Mark Mathews said.... Read More
Improving the Image: The Benefits of Photo Retouching for Online Businesses Feature Marketing 

Improving the Image: The Benefits of Photo Retouching for Online Businesses

GaryPageau , ,
Ecommerce is growing nonstop and has boomed over the last few years. It’s estimated that consumers worldwide will have spent almost $3.46 trillion online in 2019, and it’s expected to grow even more in the future. In today’s competitive marketplace, digital photos play an important role in attracting businesses and representing the brand. Images show off your products and services... Read More
Growing your photo business with blogs Feature Marketing 

Growing your photo business with blogs

GaryPageau , , , 1 Comment
How do photo businesses market themselves in today’s complex and connected world? Many would first say social media, and they would be right. Facebook, Instagram, and other sites have certainly changed the game when it comes to imaging industry outreach. Yet blogs and websites showcasing work also have an equal, if at times more key, role to play. We might... Read More
Ad Council PSA highlights the value of printed photos in child’s well-being Marketing 

Ad Council PSA highlights the value of printed photos in child’s well-being

GaryPageau ,
  The Ad Council has released a PSA underscoring the value to children of visible printed pictures in the home of families. The one-minute PSA tells the story of a teenager named Jason who is adopted by a family. Over time, he sees the inclusion of himself in family photos hanging on a wall as evidence of his acceptance into... Read More
NRF: Half of holiday shoppers have already started   Marketing Press releases 

NRF: Half of holiday shoppers have already started  

GaryPageau
More than half of consumers have already started their holiday shopping and nearly a quarter of purchases have already been made, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. “This is further evidence that the holiday season has grown far beyond the period between Thanksgiving and Christmas,” NRF President and CEO... Read More
Shutterfly targets diversity in new holiday campaign Marketing News Opinion Promotions 

Shutterfly targets diversity in new holiday campaign

GaryPageau , , , , , , ,
Photo personalization leader Shutterfly launched on Monday its first advertising campaign in three years, according to Mediapost.com. The “Anything Flys” campaign emphasizes the importance of connecting with friends and family and encourages users to send cards for any reason, not just for the holidays. The campaign was created by Argonaut, a marketing agency with high-profile consumer goods company clients like... Read More
GoPro kicks off million dollar challenge for HERO8 Black + MAX camera owners Marketing Press releases Promotions 

GoPro kicks off million dollar challenge for HERO8 Black + MAX camera owners

GaryPageau
SAN MATEO, Calif., Oct. 15, 2019 /PRNewswire/ — GoPro, Inc. is putting up $1,000,000 to celebrate the creativity and passion of the GoPro-owner community with the GoPro Million Dollar Challenge. Open exclusively to owners of HERO8 Black and MAX cameras, the GoPro Million Dollar Challenge will award an equal share of $1,000,000 to entrants whose video clips are included in the... Read More
Leica Camera USA grants support women in photography Marketing Press releases 

Leica Camera USA grants support women in photography

GaryPageau
Each recipient will receive $10,000 and a Leica Q2 to pursue a personal project relevant to today’s social and political climate, as expressed through the female perspective ALLENDALE, N.J., Oct. 16, 2019 /PRNewswire/ — Following the launch of the Leica Women Foto Project earlier this year – a platform dedicated to the expansion of diversity and inclusion in photography – Leica Camera USA is proud to... Read More
September retail sales grew 4.5 percent over last year Marketing Press releases 

September retail sales grew 4.5 percent over last year

GaryPageau
WASHINGTON, October 16, 2019 – Retail sales in September were down 0.1 percent seasonally adjusted from August but up 4.5 percent unadjusted year-over-year, the National Retail Federation said today. The numbers exclude automobile dealers, gasoline stations and restaurants. “The pullback in September compared with August is possibly a reaction to increased fears over U.S.-China tensions,” NRF Chief Economist Jack Kleinhenz... Read More
YouCam reveals the 2019 augmented reality Halloween costume makeup collection Marketing News Updates 

YouCam reveals the 2019 augmented reality Halloween costume makeup collection

GaryPageau ,
YouCam Apps brings striking AI and AR Halloween Costume Makeup looks and photo effects to life for a seriously spooky interactive experience. NEW YORK–(BUSINESS WIRE)-–Perfect Corp., the company behind the world’s leading virtual beauty and photo editing apps, YouCam Makeup and YouCam Perfect, debuts it’s annual Halloween collection featuring a lineup of scary good costume makeup looks and spooky photo editing filters to... Read More
PastBook unveils new brand identity, launches global One-Click Photo Products platform Marketing News Opinion 

PastBook unveils new brand identity, launches global One-Click Photo Products platform

GaryPageau
PastBook announces today that it has refreshed its logo and identity. The new look supports the company’s growth plans around its newly launched One-Click Photo Products platform. According to a company press release, PastBook’s sophisticated technology platform will enable anyone around the world to “automagically” turn their Facebook or Instagram photos into printed photo products such as photo books, cards,... Read More
Fujifilm launches “Create Forever,” a story-focused content series about photography Events Marketing Press releases Promotions 

Fujifilm launches “Create Forever,” a story-focused content series about photography

GaryPageau ,
Valhalla, N.Y. – WEBWIRE – Tuesday, September 17, 2019 – The Electronic Imaging Division of FUJIFILM North America Corporation has announced the launch of Create Forever, a new story-focused content series that brings to life unique and powerful stories of triumph, perseverance, and purpose, while celebrating the art of photography and the importance of creating work with intention and purpose. Drawn from its community... Read More
Fujifilm appoints McCann to launch global Instax campaign Marketing Press releases 

Fujifilm appoints McCann to launch global Instax campaign

GaryPageau , ,
New branding initiative focuses on empowering creative lifestyles and the INSTAX experience Valhalla, N.Y., September 16th, 2019— The Imaging Division of FUJIFILM North America Corporation is excited to announce that it has partnered with McCann on the launch of a new, interactive global branding campaign for its INSTAX line of products. The campaign focuses not just on brand awareness, but the importance... Read More
Blast from the Past: Visit the Photo/Image News Network archives Feature Market research Marketing News 

Blast from the Past: Visit the Photo/Image News Network archives

GaryPageau , , ,
Through the generosity of Chris Lydle, the archives of the former Photo/Imaging News Network (P/INN) website is now archived on the Dead Pixels Society. Click here to relive the heyday of the early digital photography era, when HP was interested in photo specialty dealers, when digital cameras ruled and when cell phones were mostly used for phone calls. (Some links... Read More