Category: Marketing – Page 13 – The Dead Pixels Society

Canon woos new customers with series of fun retail events, via Black Enterprise

January 9, 2019January 9, 2019 GaryPageau Canon USA

Black Enterprise featured Canon Portals, a series of experiential retail events designed to give the customer a unique user experience surrounding its new products. The two-week extravaganza were set up from Nov. 29-Dec. 16, 2018, allowing the customer to take photo-walks, book workshops and speak to on-site camera experts in addition to partaking in a six-piece series of sets molded... Read More

Marketing Press releases

Comscore reports Thanksgiving weekend online sales trends

November 29, 2018November 30, 2018 GaryPageau Black Friday, Comscore, Cyber Monday, Thanksgiving

Comscore’s director of survey innovation, Ian Essling, posted these observations about the power of discounts and online trends over the 2018 Thanksgiving/Black Friday/Cyber Monday weekend festivities: This year’s online retail holiday weekend proved, yet again, the power of discounts. Thanksgiving, Black Friday, and Cyber Monday all posted +28% or higher digital commerce spending versus 2017, as consumers increasingly took to... Read More

Marketing Press releases

Picfair launches “Plus”: Personalized stores for photographers

November 21, 2018November 26, 2018 GaryPageau Picfair

Picfair, the London-based photography platform, today announced a major addition to its Stores product – allowing any photographer to launch a personalized photography store selling digital downloads and a range of high-quality prints. LONDON (PRWEB) NOVEMBER 21, 2018 – “Until now, options for photographers looking to sell their images were expensive and complicated,” says Picfair founder Benji Lanyado. “We’d see... Read More

Marketing Press releases

Michigan takes the 2018 top spot for Fall Foliage Photography in Nikon’s annual nationwide campaign

November 15, 2018November 16, 2018 GaryPageau Nikon, Pure Michigan

MELVILLE, N.Y., Nov. 15, 2018 /PRNewswire/ — Today, Nikon Inc. announced the winner of the company’s fourth annual nationwide search for the “Top Spot for Fall Foliage”, naming Michigan as the best state for fall photography in the United States. Participants from all 50 states were more eager than ever to showcase their state’s beautiful autumn landscapes, but it was Michigan... Read More

Marketing Press releases

Sony announces winners of its alpha female creator-in-residence program

November 14, 2018November 15, 2018 GaryPageau Sony, Sony Alpha

Five Winners from More than 6,000 Entrants will Receive Funding, Mentorship, Camera Gear and More SAN DIEGO, Nov. 14, 2018 /PRNewswire/ — Sony Electronics Inc. today announced the winners of its Alpha Female Creator-in-Residence Program Contest, one of the flagship initiatives in the Company’s recently introduced “Be Alpha” campaign. The Alpha Female initiative is Sony’s response to the imaging industry’s well-documented... Read More

Marketing Promotions Sponsored post

Vivid-Pix promoting Black Friday as day to celebrate family memories

November 13, 2018November 13, 2018 GaryPageau Black Friday, Vivid-Pix

In recent years, there’s been a backlash against Black Friday as a dedicated shopping day. More and more brick-and-mortar retailers are electing to stay closed on Thanksgiving and Black Friday while maintaining sales and promotions for websites and apps. Our friends at Vivid-Pix are taking things a step further, promoting the idea the day could be spent reliving family memories.... Read More

Marketing News Press releases

Fujifilm Group unveils new global branding campaign: NEVER STOP

October 15, 2018October 15, 2018 GaryPageau Fujifilm Holdings Corp.

FUJIFILM Holdings Corporation (President: Kenji Sukeno) is today launching its “NEVER STOP” global branding campaign to communicate its diverse array of business operations as well as its corporate mindset continuing to take on new challenges. The campaign begins today in Japan and the U.S., and will continue to roll-out at later dates in Europe, China and Southeast Asia. The NEVER... Read More

Market research Marketing News

Mobile to drive three-quarters of holiday ecommerce traffic

October 3, 2018October 9, 2019 GaryPageau CommerceHQ, Dropified, GrooveKart, RetailDive, Salesforce, Shopify, WooCommerce

This looks to be a banner holiday retail season, with mobile devices pushing almost 70 percent of e-commerce visits and 46 percent of orders, according to a new Salesforce report, cited in RetailDive. The report added AI-based product recommendations will account for 35% of revenue. Cyber week — from the Tuesday prior to Thanksgiving to Cyber Monday — will generate... Read More

Marketing Press releases

Forever 21 celebrates Kodak’s iconic brand with new apparel collection

September 14, 2018 GaryPageau apparel, Eastman Kodak, Eastman Kodak Co., Forever 21

Shirts, outerwear and other clothing to be sold in more than 600 stores globally ROCHESTER, N.Y.–(BUSINESS WIRE)–Kodak and fashion retailer Forever 21 have teamed up on a new apparel collection for the Fall 2018 season featuring some of Kodak’s many logos and designs from the Kodak brand’s storied history. The bright and vibrant apparel uses many of the original colors... Read More

Marketing Press releases

Sony’s “Alpha Female” program launches

September 14, 2018September 18, 2018 GaryPageau Sony

Initiative aims to Amplify the Voice of Female Creators to Drive Best Outcomes for the Imaging Industry and Consumers of Creative Content SAN DIEGO, Sept. 14, 2018 /PRNewswire/ — Sony Electronics, Inc. – a global leader in digital imaging and the world’s largest image sensor manufacturer – has today released details regarding their new “Alpha Female” program, the company’s thoughtful response... Read More

Events Marketing Press releases

Picanova increases prize values for Top 100 Photography Award at Photokina

August 22, 2018 GaryPageau Photo.club, Photokina, Picanova

COLOGNE, GERMANY (PRWEB) AUGUST 22, 2018 – Picanova, a global leader in the bespoke home decoration and lifestyle segment launched the “Top 100 Photography Award” at the beginning of August. Both amateur and professional photographers have the chance to showcase their best photographs, with the best 100 submissions to be selected by a high-profile judging panel and exhibited during the... Read More

Marketing Press releases

DJI introduces Enterprise Shield Drone Protection Service Plan

July 26, 2018July 30, 2018 GaryPageau DJI, Drones

New Customizable Plan Delivers Comprehensive Repair And Replacement Services For Commercial Drone Fleets NEW YORK, July 26, 2018 /PRNewswire/ — DJI, the world’s leader in civilian drones and aerial imaging technology, today announced DJI Enterprise Shield, a new customizable drone protection service plan designed to meet the diverse needs of today’s commercial drone operators. DJI Enterprise Shield is the first... Read More

Marketing Press releases

Harmon Brothers launch second Chatbooks ad

July 23, 2018 GaryPageau Chatbooks

PROVO, Utah, July 18, 2018 /PRNewswire/ — Harmon Brothers—the Provo, Utah-based social media ad agency behind the biggest blockbuster campaigns in internet history—has captured national headlines, earned more than 1 billion views of its videos, and driven over $300 million in sales on campaigns such as Squatty Potty, Poo Pourri, Chatbooks, and Purple. Today, the agency is rolling out its highly-anticipated... Read More

Feature Marketing

Content marketing for photographers

May 31, 2018May 30, 2018 GaryPageau Facebook, Google, Hashtag, Marketing, photographers, Yelp

In today’s multichannel world, marketing and advertising take many forms. There’s social media, paid media, PR, blogging, blogging and so forth. Breaking this down further, you’ve also got multiple social-media platforms — Twitter, LinkedIn, Pinterest, Facebook, Instagram, YouTube. Snapchat — and business pages — Facebook, Yelp, Google Business — all clamoring for your attention. How in the world is a... Read More

Marketing Press releases

Fujifilm announces global partnership agreement with Taylor Swift on its instax series’ promotion

May 10, 2018May 10, 2018 GaryPageau Fujifilm, Instax, Taylor Swift1 Comment

VALHALLA, N.Y., May 9, 2018 /PRNewswire/ — FUJIFILM Corporation has announced a global partnership and a global tour sponsorship with world-renowned singer, songwriter, musician, producer and 10-time GRAMMY award-winner Taylor Swift for its instax series of instant cameras. A sweeping promotional campaign for instax will be rolled out worldwide with Taylor’s participation, starting in summer 2018. Fujifilm’s instax series of instant... Read More