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Sony announces winners of its alpha female creator-in-residence program Marketing Press releases 

Sony announces winners of its alpha female creator-in-residence program

GaryPageau ,
Five Winners from More than 6,000 Entrants will Receive Funding, Mentorship, Camera Gear and More SAN DIEGO, Nov. 14, 2018 /PRNewswire/ — Sony Electronics Inc. today announced the winners of its Alpha Female Creator-in-Residence Program Contest, one of the flagship initiatives in the Company’s recently introduced “Be Alpha” campaign. The Alpha Female initiative is Sony’s response to the imaging industry’s well-documented... Read More
Vivid-Pix promoting Black Friday as day to celebrate family memories Marketing Promotions Sponsored post 

Vivid-Pix promoting Black Friday as day to celebrate family memories

GaryPageau ,
In recent years, there’s been a backlash against Black Friday as a dedicated shopping day. More and more brick-and-mortar retailers are electing to stay closed on Thanksgiving and Black Friday while maintaining sales and promotions for websites and apps. Our friends at Vivid-Pix are taking things a step further, promoting the idea the day could be spent reliving family memories.... Read More
Fujifilm Group unveils new global branding campaign: NEVER STOP Marketing News Press releases 

Fujifilm Group unveils new global branding campaign: NEVER STOP

GaryPageau
FUJIFILM Holdings Corporation (President: Kenji Sukeno) is today launching its “NEVER STOP” global branding campaign to communicate its diverse array of business operations as well as its corporate mindset continuing to take on new challenges. The campaign begins today in Japan and the U.S., and will continue to roll-out at later dates in Europe, China and Southeast Asia. The NEVER... Read More
Mobile to drive three-quarters of holiday ecommerce traffic Market research Marketing News 

Mobile to drive three-quarters of holiday ecommerce traffic

GaryPageau , , , , , ,
This looks to be a banner holiday retail season, with mobile devices pushing almost 70 percent of e-commerce visits and 46 percent of orders, according to a new Salesforce report, cited in RetailDive. The report added AI-based product recommendations will account for 35% of revenue. Cyber week — from the Tuesday prior to Thanksgiving to Cyber Monday — will generate... Read More
Forever 21 celebrates Kodak’s iconic brand with new apparel collection Marketing Press releases 

Forever 21 celebrates Kodak’s iconic brand with new apparel collection

GaryPageau , , ,
Shirts, outerwear and other clothing to be sold in more than 600 stores globally ROCHESTER, N.Y.–(BUSINESS WIRE)–Kodak and fashion retailer Forever 21 have teamed up on a new apparel collection for the Fall 2018 season featuring some of Kodak’s many logos and designs from the Kodak brand’s storied history. The bright and vibrant apparel uses many of the original colors... Read More
Sony’s “Alpha Female” program launches Marketing Press releases 

Sony’s “Alpha Female” program launches

GaryPageau
Initiative aims to Amplify the Voice of Female Creators to Drive Best Outcomes for the Imaging Industry and Consumers of Creative Content SAN DIEGO, Sept. 14, 2018 /PRNewswire/ — Sony Electronics, Inc. – a global leader in digital imaging and the world’s largest image sensor manufacturer – has today released details regarding their new “Alpha Female” program, the company’s thoughtful response... Read More
Picanova increases prize values for Top 100 Photography Award at Photokina Events Marketing Press releases 

Picanova increases prize values for Top 100 Photography Award at Photokina

GaryPageau , ,
COLOGNE, GERMANY (PRWEB) AUGUST 22, 2018 – Picanova, a global leader in the bespoke home decoration and lifestyle segment launched the “Top 100 Photography Award” at the beginning of August. Both amateur and professional photographers have the chance to showcase their best photographs, with the best 100 submissions to be selected by a high-profile judging panel and exhibited during the... Read More
DJI introduces Enterprise Shield Drone Protection Service Plan Marketing Press releases 

DJI introduces Enterprise Shield Drone Protection Service Plan

GaryPageau ,
New Customizable Plan Delivers Comprehensive Repair And Replacement Services For Commercial Drone Fleets NEW YORK, July 26, 2018 /PRNewswire/ — DJI, the world’s leader in civilian drones and aerial imaging technology, today announced DJI Enterprise Shield, a new customizable drone protection service plan designed to meet the diverse needs of today’s commercial drone operators. DJI Enterprise Shield is the first... Read More
Harmon Brothers launch second Chatbooks ad Marketing Press releases 

Harmon Brothers launch second Chatbooks ad

GaryPageau
PROVO, Utah, July 18, 2018 /PRNewswire/ — Harmon Brothers—the Provo, Utah-based social media ad agency behind the biggest blockbuster campaigns in internet history—has captured national headlines, earned more than 1 billion views of its videos, and driven over $300 million in sales on campaigns such as Squatty Potty, Poo Pourri, Chatbooks, and Purple. Today, the agency is rolling out its highly-anticipated... Read More
Content marketing for photographers Feature Marketing 

Content marketing for photographers

GaryPageau , , , , ,
In today’s multichannel world, marketing and advertising take many forms. There’s social media, paid media, PR, blogging, blogging and so forth. Breaking this down further, you’ve also got multiple social-media platforms — Twitter, LinkedIn, Pinterest, Facebook, Instagram, YouTube. Snapchat — and business pages — Facebook, Yelp, Google Business — all clamoring for your attention. How in the world is a... Read More
Fujifilm announces global partnership agreement with Taylor Swift on its instax series’ promotion Marketing Press releases 

Fujifilm announces global partnership agreement with Taylor Swift on its instax series’ promotion

GaryPageau , , 1 Comment
VALHALLA, N.Y., May 9, 2018 /PRNewswire/ — FUJIFILM Corporation has announced a global partnership and a global tour sponsorship with world-renowned singer, songwriter, musician, producer and 10-time GRAMMY award-winner Taylor Swift for its instax series of instant cameras. A sweeping promotional campaign for instax will be rolled out worldwide with Taylor’s participation, starting in summer 2018. Fujifilm’s instax series of instant... Read More
Mom365 Revolutionizes Newborn Photography Once Again with Launch of Unique, High-touch, High-tech Baby’s Keepsake Box Marketing Press releases 

Mom365 Revolutionizes Newborn Photography Once Again with Launch of Unique, High-touch, High-tech Baby’s Keepsake Box

GaryPageau
Mom’s best day getting even better thanks to Mom365, the nation’s leading in-hospital newborn photography service ST. CHARLES, Mo., May 7, 2018 /PRNewswire/ — Mom365 introduces today Baby’s Keepsake Box, a personalized, glossy premium-cardboard case containing a mix of the company’s most-popular print and digital photography products in one convenient package. With this new-product launch, the company that pioneered in-hospital newborn... Read More
Print Refinery inspires the next photo specialty retail concept Marketing Sponsored post 

Print Refinery inspires the next photo specialty retail concept

GaryPageau , , , ,
At the IPI Member Network Conference last summer, we had the chance to talk to IPI’s Ron Mohney, executive director, and Brenda DiVincenzo, director of member success, about The Print Refinery. As regular readers know, the Print Refinery is a licensed branded retail solution for the photo specialty channel. IPI has monthly webinars to discuss the opportunity with potential members.... Read More
Light introduces “Depth Collective” for photojournalists Marketing 

Light introduces “Depth Collective” for photojournalists

GaryPageau
Light, the maker of the computational photography camera, the Light L16, announced the Depth Collective, a program to financially support photojournalists using the Light L16 in their storytelling. The company notes the compact Light camera packs the power of a DSLR in a smaller, secure, Android-powered body.   “Our aim is to make it easier for these courageous truth-tellers to... Read More