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Tamron USA Announces the Launch in 2018 of New VIP Club for Owners of Multiple Registered Tamron Lenses Marketing Press releases 

Tamron USA Announces the Launch in 2018 of New VIP Club for Owners of Multiple Registered Tamron Lenses

GaryPageau
December 26, 2017, Commack, New York – Tamron USA announced the development of a new VIP Club for registered owners of multiple Tamron lenses. To be launched in 2018, the VIP Club will include select users who have registered their Tamron lenses through the company’s online warranty registration system since May 2011 through January 15, 2018 (certain exclusions apply, see... Read More
ScanMyPhoto’s Mitch Goldstone interviewed at Techcrunch podcast Marketing 

ScanMyPhoto’s Mitch Goldstone interviewed at Techcrunch podcast

GaryPageau , , , , ,
Photo-industry PR master Mitch Goldstone of ScanMyPhotos scored another high-profile win with a lengthy interview on TechCrunch’s Technotopia podcast. Host John Biggs described the episode this way: “In this podcast I talk to Mitch about the future of photography, the miracle of digitization, and how many weird photos he’s seen flow by during the scanning process. He’s offering you all... Read More
DMB Represents: Scratch Beneath the Surface of the Newly Released Kodak Moments Project Marketing Press releases 

DMB Represents: Scratch Beneath the Surface of the Newly Released Kodak Moments Project

GaryPageau , ,
An Interview with Film Director David Birkett Shot over a period of six months by creative duo Photographer Martin Parr & Film Director David Birkitt, the new Kodak Moments Project pulls away the safety blanket of your average brand campaign and in turn explores a refreshed technique of advertising. Not only engaging the core values of Martin Parr’s renowned images of everyday... Read More
Kodak missed the point of the PR moment Marketing Opinion 

Kodak missed the point of the PR moment

GaryPageau , , , , , , , , ,
Kodak Alaris recently posted a press release about its new Kodak Moments marketing scheme. There was a time when Kodak “got” the point of the press release was to convey useful information, not dwell in a marketing-speak rathole. Kodak PR pros were literally the gold standard of the business; with this release, there wasn’t even a press contact person. As... Read More
Sony’s Imaging PRO Support Organization Continues to Evolve to Meet Demands of Working Pros Marketing Press releases 

Sony’s Imaging PRO Support Organization Continues to Evolve to Meet Demands of Working Pros

GaryPageau , ,
Rapidly Expanding Service Platform adds 24/7 Call Center, Walk-in Locations and More NEW YORK, Sept. 12, 2017 /PRNewswire/ — Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced several updates related to its Sony Imaging PRO Support organization.  Sony’s organization to support working professional photographers and videographers now features a domestic... Read More
Mobile Photo Perspectives: Photo storage 4.0 – it’s deduplication, stupid! Marketing Opinion 

Mobile Photo Perspectives: Photo storage 4.0 – it’s deduplication, stupid!

GaryPageau ,
In the first part of this two-installment piece, we reported on the following findings from our latest survey among 458 North American smartphone photographers: The median number of photos that consumers believe they take per month is remarkably similar to what it was 1.5 years ago – it is neither plummeting nor ballooning. Smartphone photography has matured.Even with ephemeral visual... Read More
“Shark Tank” judges harsh to printing app entrepreneurs, Flag Marketing Opinion 

“Shark Tank” judges harsh to printing app entrepreneurs, Flag

GaryPageau , , ,
Photo printing apps have has a mixed result on ABC’s “Shark Tank”, the show where entrepreneurs pitch well-known venture capitalists known as “sharks”. Over eight seasons, the “sharks” have seen dozens of pitches and made selective investments. In 2014, the app GrooveBook not only secured a $150,000 investment from Kevin O’Leary and Mark Cuban, the business was soon acquired for... Read More
Walgreens Showing Mobile Apps Aren’t Just for Millennials Marketing 

Walgreens Showing Mobile Apps Aren’t Just for Millennials

GaryPageau ,
June 27, 2017 01:01 PM Eastern Daylight Time DEERFIELD, Ill.–(BUSINESS WIRE)–The Walgreens mobile app, already one of the most popular retailer apps in the marketplace with tens of millions of users nationwide, has garnered a particularly robust following among older Americans — a demographic rarely associated with mobile app adoption. Walgreens data show more than 20 percent of its app... Read More
Retail Sales Remain Flat in May, according to National Retail Federation Marketing Press releases 

Retail Sales Remain Flat in May, according to National Retail Federation

GaryPageau ,
WASHINGTON – Retail sales in May were essentially unchanged on a seasonally adjusted basis after an upwardly revised gain of 0.6 percent, according to calculations released today by the National Retail Federation. In May, sales were 5.3 percent above the year-ago level on an unadjusted basis and increased four percent on a 3-month moving average year-over-year. The numbers exclude automobiles, gasoline... Read More
Photo scanning opportunities across many sectors Marketing Opinion 

Photo scanning opportunities across many sectors

GaryPageau , , , , , , , , , , , , ,
Everyone has them: Boxes and boxes of old family photos. These scattered memories may not be in any chronological order and the photo subjects may be distant and forgotten relatives, but these are still family photos. As Baby Boomers have aged, many inherited their parents photo collections that start at the turn of the 20th century and move on up... Read More
A look at the kiosk trends of 2013 Marketing News 

A look at the kiosk trends of 2013

GaryPageau , ,
Our quotes in the Kiosks go SoLoMo: A look at the trends of 2013: “Gary Pageau, principal at InfoCircle and blogger for Kiosk Marketplace, said that retailers with photo kiosks have also benefited from the success of mobile with the use of geo-fencing. Retailers struggling to justify a fleet of kiosks, with the attendant updates, upgrades and maintenance, may find... Read More
Exclusive Kodak Alaris interview at Kiosk Marketplace Marketing News 

Exclusive Kodak Alaris interview at Kiosk Marketplace

GaryPageau , , ,
From our post at KioskMarketplace.com: Earlier this month, the Eastman Kodak Co. completed the sale of its personalized imaging and document imaging businesses to the U.K. Kodak Pension Plan — a move ensuring the Kodak brand continues on with kiosks and consumer film. The new $1.3 billion company, Kodak Alaris, is staffed by experienced Kodak executives who know the business: Dolores Kruchten for... Read More