Adweek: Polaroid targets Gen Z audience through Snap AR lenses
Adweek reports Polaroid has turned to social platform Snapchat to reach the Gen Z audience with an AR campaign to promote its Polaroid Go instant camera. The company created AR lenses transporting Snapchat users into exotic locations, from a jungle to the North Pole. The experience began earlier in May and is available to users across the United States, United...
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