Belgium’s Smartphoto boosts marketing with radio campaign News 

Belgium’s Smartphoto boosts marketing with radio campaign

GaryPageau
In today’s fast-paced marketing environment – filled with dancing influencers and snack-sized videos – it’s easy to forget another piece of the advertising puzzle: consistency. Belgium-based VAR published a case study showing how Smartphoto Group‘s consistent and catchy radio advertising program boosted name recognition over the six-year campaign. According to the article, “The concept of Smartphoto has been simple for... Read More
Pinterest partners with Amazon for third-party ads Partnerships 

Pinterest partners with Amazon for third-party ads

GaryPageau ,
Pinterest announced opening up third-party ad demand on the platform, selecting Amazon as the first ad partner. The company said the Amazon partnership will “bring more brands and relevant products to the platform combined with a seamless on-Amazon buying experience for consumers and offer advertisers strong performance.” “This milestone partnership will add to the great brands already on the platform... Read More
DJI unveils three camera DJI Mavic 3 Pro New Products 

DJI unveils three camera DJI Mavic 3 Pro

GaryPageau ,
DJI unveils a new model in DJI’s flagship Mavic line upgrading its dual-camera gimbal to a tri-camera system. The additional 70mm 48MP medium telephoto lens gives beginner and professional content creators alike increased creative options when shooting aerial images and video. The new lens is a 3x zoom “middle-ground” option that joins the returning 24mm 20MP Hasselblad wide-angle lens and... Read More
Changes to advertising environment impacting Snap results News 

Changes to advertising environment impacting Snap results

GaryPageau ,
Snap Inc. said changes to its advertising platform hurt demand for ads, and warned results in the next quarter could fall below Wall Street’s targets. “Our community continues to grow, reaching 383 million daily active users in Q1, and we are working to deepen engagement with our content platform while building innovative new features and services like My AI,” said Evan... Read More
Patriot releases V90 SDXC UHS-II U3 Class 10 SD Card News 

Patriot releases V90 SDXC UHS-II U3 Class 10 SD Card

GaryPageau
PATRIOT launched a mew high-performance SD line with the V90 SDXC UHS-II U3 Class 10 SD Card, built for professional photographers and digital filmmakers. The Patriot V90 features optimized performance to support 4K/8K Ultra-HD shots, high-speed burst mode shots, and best-quality video recording with quick read speeds of up to 300MB/s and write speeds of up to 260MB/s. In addition,... Read More
Growth in the European photo products market with Jeremy Wills, Futuresource Marketing Podcasts 

Growth in the European photo products market with Jeremy Wills, Futuresource

GaryPageau ,
Gary Pageau of the Dead Pixels Society talked with Jeremy Wills, principal analyst, pro displays and imaging, for Futuresource Consulting. In this wide-ranging interview, Wills discusses the growth opportunities for the photo output markets in various European countries, how various regions differ from each other, the shift to mobile apps, and more. Futuresource Consulting, based in Hertfordshire, United Kingdom, is a market research consulting company providing... Read More
NRF: Consumers to spend record $35.7 billion for Mother’s Day Market research 

NRF: Consumers to spend record $35.7 billion for Mother’s Day

GaryPageau ,
Consumers plan to spend a total of $35.7 billion on Mother’s Day this year, nearly $4 billion more than last year’s record high of $31.7 billion, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. Eighty-four percent of U.S. adults are expected to celebrate the holiday. “Mother’s Day provides Americans with an... Read More
Canon reports first-quarter revenue of $426.6 million Earnings reports 

Canon reports first-quarter revenue of $426.6 million

GaryPageau
Canon Inc. on Wednesday reported first-quarter earnings of $426.6 million on revenue of $7.34 billion in the period. According to the earnings release: “In the Imaging Business Unit, as for the interchangeable-lens digital cameras, the number of unit sales decreased due to the shifting of demand to mirrorless cameras. However, the EOS R6 Mark II full-frame mirrorless camera, which was released... Read More
GotPhoto announces in-person Volume Photography Summer Camp in Charlotte, NC Events News 

GotPhoto announces in-person Volume Photography Summer Camp in Charlotte, NC

GaryPageau ,
GotPhoto Inc., a leading workflow platform for volume photographers, will host its fourth in-person in Volume Photography Summer Camp in Charlotte, NC, June 22-25, 2023.   The GotPhoto team will welcome high-volume photographers to a four-day event packed with live shoots, workflow demos, small group knowledge exchanges, hands-on workshops led by industry experts, and fireside chats between photographers.   Additionally,... Read More
Rise Above Research announces industry reports News 

Rise Above Research announces industry reports

GaryPageau
The photo merchandise market is expected to show growth over the next few years despite challenges from inflation and economic uncertainty, according to Rise Above Research’s 2023 U.S. Photo Merchandise Forecast. The year 2023 will see an overall increase of just under 3% in unit sales, driven by increases in every product area. Sales of photo cards, photo books, photo... Read More
New research reveals three out of four brands plan to reposition this year Marketing News 

New research reveals three out of four brands plan to reposition this year

GaryPageau
Three out of four brands plan to reposition this year, according to a white paper published by global experience design company, Imagination. The survey of 375 marketing executives reveals the two chief drivers behind their strategic initiatives this year are to grow market share and increase brand value – with more than half (54%) planning to do so through experiential marketing... Read More
CMYE’s Peakto now compatible with DXO PhotoLab, PureRAW News Updates 

CMYE’s Peakto now compatible with DXO PhotoLab, PureRAW

GaryPageau , ,
CYME announced its meta-cataloger, Peakto, is now compatible with DXO PhotoLab and PureRAW. This integration with DXO PhotoLab and PureRAW adds to Peakto’s already extensive list of supported software, further cementing its position as a versatile and powerful tool for photo management that doesn’t duplicate images. Peakto is already compatible with a wide range of photo editing software, including Apple... Read More
Epson Introduces SureLab D570 minilab photo printer New Products 

Epson Introduces SureLab D570 minilab photo printer

GaryPageau
Epson debuted the SureLab D570 professional minilab photo printer, aimed at the event photography, retail, and kiosk market. The SureLab D570 features built-in wireless connectivity as well as simplified software for creating professional 4-by-6 prints with either the minilab’s redesigned printer driver or a smartphone. “It’s such a special memory when event sites are able to offer a photo for... Read More