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Hasselblad commemorates 50 year anniversary of first moonwalks Events Press releases 

Hasselblad commemorates 50 year anniversary of first moonwalks

GaryPageau ,
Shortly after the Lunar Module Eagle touched down at Tranquility Base, astronauts Aldrin and Armstrong aboard the Apollo 11 mission would don their bulky space suits and step carefully down onto the dusty ground, becoming the first visit by humankind to the lunar surface. Naturally, the tools chosen to record and document this momentous occasion represented the best technologies of... Read More
Hasselblad introduces X1D II 50C medium-format camera, lens and more New Products Press releases 

Hasselblad introduces X1D II 50C medium-format camera, lens and more

GaryPageau
Introducing the X1D II 50C, XCD 35-75 zoom lens, Phocus Mobile 2, and revealing details of the upcoming CFV II 50C digital back and 907X camera body Following the revolutionary introduction of the world’s first mirrorless medium format digital camera, the X1D-50c, Hasselblad introduces new additions to its product portfolio that bring the joy of medium format photography to image... Read More
Hasselblad X System expands with release Cord X and battery charging hub New Products Press releases 

Hasselblad X System expands with release Cord X and battery charging hub

GaryPageau ,
Hasselblad proudly expands its photographic tool kit for the X System with the introduction of the new Release Cord X and Battery Charging Hub. With Hasselblad’s full commitment to the development of the X System, these two new accessories alongside the introduction of the newest XCD Lenses greatly expand the creative capabilities of the revolutionary mirrorless medium format X1D-50c. The... Read More
Medium-format post-production horizons expand with Phocus 3.4 update from Hasselblad News Press releases Updates 

Medium-format post-production horizons expand with Phocus 3.4 update from Hasselblad

GaryPageau ,
Hasselblad’s latest updates and improvements to its Phocus software deliver an even richer post-production experience, giving photographers enhanced creative possibilities. Phocus 3.4 brings additions to both tethered shooting and image adjustment workflows, ensuring users of Hasselblad H and X Camera Systems can achieve their full creative potential. The latest deployment of Phocus offers greater tonal adjustability with enhanced Shadow Fill... Read More
Hasselblad expands X1D line with three XCD lenses, including XD 1,9/80 fastest lens Events New Products Press releases 

Hasselblad expands X1D line with three XCD lenses, including XD 1,9/80 fastest lens

GaryPageau ,
Increasing the capabilities of the X1D-50c mirrorless medium format camera, Hasselblad adds three new lenses to its XCD lens family, including the XCD 1,9/80, with the largest aperture of a Hasselblad lens ever, the XCD 2,8/65 and the XCD 2,8/135 telephoto lens with X Converter 1,7. The three new lenses and one dedicated teleconverter expand the XCD family to nine... Read More
photokina 2018: Imaging of a new generation Events Press releases 

photokina 2018: Imaging of a new generation

GaryPageau , , , , , , , , , , , , , , , , , , , ,
Changed market environments and customer needs are currently moving the imaging industry, and thus also photokina. The world’s leading trade fair for imaging opens its gates from 26-29 September on the Deutz fair grounds, and the world is looking with anticipation to Cologne. This is because the traditional event is facing a generation change: the core areas have been supplemented... Read More
DJI introduces Mavic 2 Pro And Mavic 2 Zoom: A new era for camera drones New Products Press releases 

DJI introduces Mavic 2 Pro And Mavic 2 Zoom: A new era for camera drones

GaryPageau ,
Mavic 2 Series Features Two Industry First Camera Options With New Intelligent Features And Optimized Flight Performance DJI, the world’s leader in civilian drones and aerial imaging technology, today introduced a new era for camera drones with two additions to its iconic Mavic series: Mavic 2 Pro, the world’s first drone with an integrated Hasselblad camera, and Mavic 2 Zoom,... Read More
Hasselblad XV lens adapter expands capabilities of medium format New Products Press releases 

Hasselblad XV lens adapter expands capabilities of medium format

GaryPageau
Hasselblad bridges its legacy and future with the new XV Lens Adapter, providing compatibility for the X1D-50c mirrorless medium format camera to the large range of V System lenses. Hasselblad’s iconic V System of cameras and lenses are closely linked to the heritage of many professional image makers. With the new XV Lens Adapter, Hasselblad extends the X1D-50c to the... Read More
Hasselblad offering widest lens, XCD 21MM F/4, for X1D New Products Press releases 

Hasselblad offering widest lens, XCD 21MM F/4, for X1D

GaryPageau
Continuing the development of the XCD lens line, the previously announced XCD 21mm f/4 lens is now available for ordering. As Hasselblad’s widest lens yet, it opens doors for even more creative possibilities for the X1D user. The high-performing 21mm f/4 lens brings together the compact format of the XCD range with the maximum optical quality across the frame with... Read More
Hasselblad adds experience studio in New York City Press releases 

Hasselblad adds experience studio in New York City

GaryPageau
Hasselblad is proud to announce the latest addition to its growing brand stores and experience studios. Joining branches in Shanghai, Shenzhen, and Tokyo, the New York Studio offers the photography community a chance to interact with Hasselblad directly. In partnership with DJI’s New York office, the space allows for appointment-based hands-on demonstrations, workshops, and community events, conveniently located in Manhattan.... Read More
Hardware in crisis: Can camera companies compete? News Opinion 

Hardware in crisis: Can camera companies compete?

GaryPageau , , , , , , , 1 Comment
The hardgoods part of the photo industry has always been highly competitive and price sensitive. Accessory sales prop up profit margins, as dealers rely on photo printing, lenses, bags, tripods, filters and other add-ons to build comfortable margins. It’s not unusual for an independent dealer to make $50 or $60 on the sale of a $1,200 DSLR body. This is... Read More
Hasselblad introduces the H6D-400c , a 400-megapixel multi-shot camera New Products Press releases 

Hasselblad introduces the H6D-400c , a 400-megapixel multi-shot camera

GaryPageau 1 Comment
Building on a vast experience of developing exceptional, high-quality single and multi-shot cameras, Hasselblad once again has raised the bar for image quality captured with medium format system. Multi-Shot capture has become an industry standard in the eld of art reproduction and cultural heritage for the documentation of paintings, sculptures, and artwork. As the only professional medium format system to... Read More
Hasselblad Launches ‘Rent a Hasselblad’ – A new way to experience and take advantage of Hasselblad Medium Format Technology News Press releases 

Hasselblad Launches ‘Rent a Hasselblad’ – A new way to experience and take advantage of Hasselblad Medium Format Technology

GaryPageau ,
‘Rent a Hasselblad’ enables easier and on-demand access to Hasselblad medium format cameras and lenses for photography enthusiasts and professionals. Hasselblad, the leading manufacturer of medium format cameras and lenses, is introducing the ‘Rent a Hasselblad’ service. The service has been created to allow photography enthusiasts and professionals to benefit from the advantages of medium format technology. “Owning a Hasselblad... Read More
Hasselblad Opens First Chinese Retail Store in Shanghai Press releases 

Hasselblad Opens First Chinese Retail Store in Shanghai

GaryPageau , ,
Hasselblad, the leading manufacturer of medium format cameras and lenses, opened its first retail store and Hasselblad Experience Zone in Xintiandi, Shanghai. This is the first store opened in China and the third globally, following Stockholm and Tokyo. This opening marks the beginning of Hasselblad’s accelerated expansion into China. In the coming years, Hasselblad will focus on the Chinese market... Read More
Hasselblad partners with Fotografiska in Stockholm to open its first Hasselblad branded store Press releases 

Hasselblad partners with Fotografiska in Stockholm to open its first Hasselblad branded store

GaryPageau ,
On 30th June Hasselblad will be opening its first own retail store. The store will be located at Fotografiska in Stockholm, a centre for contemporary photography. The Hasselblad store will be home to a full range of Hasselblad cameras, lenses and products, while encouraging visitors to explore the Hasselblad brand. Hasselblad and Fotografiska represent and showcase the world’s best photography.... Read More