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Guest post: Four photography brands that are nailing their digital marketing News Opinion 

Guest post: Four photography brands that are nailing their digital marketing

In a digital age where consumers focus on the instant gratification of visuals and the attractive aesthetics of social media, photography brands have a head start against the rest. With a strong emphasis on imagery, an easily marketable product, and the ability to gather and utilize user-generated content for their own promotional gains, it’s not surprising that photography brands are... Read More
Polaroid Introduces the new Polaroid Mint 2-in-1 instant digital camera, Polaroid Mint instant digital pocket printer Events New Products Press releases 

Polaroid Introduces the new Polaroid Mint 2-in-1 instant digital camera, Polaroid Mint instant digital pocket printer

Polaroid’s Newest Innovations Offer a Modern Take on Capturing and Printing Photos On-The-Go BERLIN, Aug. 30, 2018 /PRNewswire/ — (IFA Booth #107, Hall 25) – Polaroid today announced the release of its newest innovations in photo printing – the Polaroid Mint 2-in-1 instant digital camera and printer and the Polaroid Mint instant digital pocket printer. The Polaroid Mint camera simplifies instant... Read More
Polaroid consolidates as Polaroid BV, sets up headquarters in Amsterdam New Products News Opinion Press releases 

Polaroid consolidates as Polaroid BV, sets up headquarters in Amsterdam

[Editor’s Note: Polaroid has quietly been changing its business, as the note below shows. Since the merger between Impossible Project and PLR IR Holdings – which essentially licensed the Polaroid name – the company has parted ways with CEO Scott Hardy, who kept the brand alive for nearly 13 years. Running Polaroid from Amsterdam will be Oskar Smolokowski, the 28-year-old entrepreneur... Read More
Analysis: What is up with Snap? Opinion 

Analysis: What is up with Snap?

Snap, the company, is an enigma. The company’s AR-powered social network/camera app is a phenomenon, yet the company itself isn’t turning heads. According to CNBC, Snap is laying off 100 engineers, accounting for 10 percent of the team. Not a great sign for an innovation-driven company. Previously, Snap has had layoffs in marketing, recruitment and content divisions. The news comes... Read More
Polaroid debuts new range of 3D printers at CES 2018 Events New Products Press releases 

Polaroid debuts new range of 3D printers at CES 2018

Polaroid Adds Four Easy-to-Use Consumer 3D Printers to Line Offering a Wide Range of 3D Printing Options Las Vegas, Jan. 09, 2018 (GLOBE NEWSWIRE) — Today, Polaroid announced the launch of four new 3D printers for the US and Canadian markets. The new easy-to-use consumer 3D printers make the latest 3D printing technology accessible to anyone looking to add a... Read More
Top 10 Dead Pixels Society photo industry stories of 2017 News Opinion 

Top 10 Dead Pixels Society photo industry stories of 2017

It’s been a busy year for the Dead Pixels Society, with the launching of the full blog and a weekly newsletter. Here are the top 10 stories from the website, based on hits and shares: 10) Costco gets into business printing Costco has added business printing to its online Photo Center. The company notified customers of the addition of business... Read More
Instaprint Camera Market to Partake Significant Development During 2017–2027 Market research Press releases 

Instaprint Camera Market to Partake Significant Development During 2017–2027

The entire imaging industry is undergoing transformation, as imaging is the key technology which can be found in various spheres of application. With the advancement in technology, the medium or devices, and purpose to click pictures or images is evolving. Valley Cottage, NY — (SBWIRE) — 11/14/2017 — The entire imaging industry is undergoing transformation, as imaging is the key... Read More
Reuters reports Fujifilm Holdings does not infringe on Polaroid trademark News 

Reuters reports Fujifilm Holdings does not infringe on Polaroid trademark

According to a Reuters report, Fujifilm Holdings Corp. said in a lawsuit filed on Monday its Instax series of instant cameras and film do not infringe on trademark and trade dress rights owned by the successor to Polaroid Corp. Fujifilm is asking the U.S. District Court in Manhattan to grant it declaratory judgment against Polaroid trademark holder PLR IP Holdings... Read More
Kodak missed the point of the PR moment Marketing Opinion 

Kodak missed the point of the PR moment

Kodak Alaris recently posted a press release about its new Kodak Moments marketing scheme. There was a time when Kodak “got” the point of the press release was to convey useful information, not dwell in a marketing-speak rathole. Kodak PR pros were literally the gold standard of the business; with this release, there wasn’t even a press contact person. As... Read More
Tote Photography Equipment and Gadgets in Style with the Polaroid Line of Lightweight, Protective Camera Bags New Products Press releases 

Tote Photography Equipment and Gadgets in Style with the Polaroid Line of Lightweight, Protective Camera Bags

Seven fashionable options for carrying photography gear and accessories easily, comfortably and safely Edison, NJ – July 11, 2017 – Transporting photography gear and other devices has never been easier than with the latest Polaroid lightweight camera bag line up, including attractively priced compact bags for mirrorless cameras, roomy backpack styles for DSLR systems and fast-access sling bags. Boasting a total of... Read More
Embellish, Store and Thoughtfully Display Photographs with the Latest Scrapbooking Accessories from Polaroid New Products Press releases 

Embellish, Store and Thoughtfully Display Photographs with the Latest Scrapbooking Accessories from Polaroid

EDISON, NJ (PRWEB) MAY 31, 2017 – Polaroid has just expanded its creative photo and lifestyle accessories with new additions to its line of instant photography scrapbooking accessories. With clever options for decoratively storing unused photos and elegantly displaying others, these latest additions ensure that every photo has the potential to become a beautiful addition to a home’s décor while preserving... Read More
Polaroid Introduces Its New Smartphone — The Polaroid Cosmo Q5s New Products Press releases 

Polaroid Introduces Its New Smartphone — The Polaroid Cosmo Q5s

MEXICO CITY, June 1st, 2017 — Today Polaroid, with an 80-year history as one of the world’s most recognizable brands, announced the arrival of a new smartphone for the Mexican market. In partnership with Telcel and developed with MediaTek, Polaroid launched its newest smartphone, the Polaroid Cosmo Q5s, to complement the brand’s line of mobile solutions already available in the... Read More
The Polaroid Pop Instant Digital Camera Offers a Modern Take on the Classic Polaroid Instant Print New Products Press releases 

The Polaroid Pop Instant Digital Camera Offers a Modern Take on the Classic Polaroid Instant Print

Debuting at CES 2017, the Latest Camera in the Polaroid Instant Digital Print Line Pairs Wireless Technology With the Iconic Polaroid 3×4″ Print LAS VEGAS, Jan. 5, 2017 /PRNewswire/ CES 2017 marks the debut of the newest camera in the wildly popular line of Polaroid instant digital photography products, the Polaroid Pop. The Polaroid Pop instant digital camera combines a... Read More
Photo industry deserves better than lazy tech journalists Opinion 

Photo industry deserves better than lazy tech journalists

A respectable publication like the Washington Post tries to cash in on the gadget craze by publishing clear link-bait article: 6 way-too-late attempts from the camera industry to compete with the iPhone It’s got all the buzzwords – iPhone, Instagram, etc. – while taking time to bash the photo industry. I mean, seriously. It’s one thing to say the iPhone... Read More