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Sony announces CFexpress Type A memory card with up to 700 MB/s write speed New Products 

Sony announces CFexpress Type A memory card with up to 700 MB/s write speed

Sony Electronics Inc. announced it’s first CFexpress Type A memory cards, in both 80GB and 160GB, (CEA-G80T and CEA-G160T) as the most recent addition to Sony’s TOUGH specification cards. Both the CEA-G80T (80GB) and CEA-G160T (160GB) use the latest flash memory control technology to achieve write speeds as high as 700MB/si and read speeds as high as 800MB/si. The CFexpress Type... Read More
Sony debuts Sony Alpha 7S III full-frame mirrorless camera for photo/video pros New Products 

Sony debuts Sony Alpha 7S III full-frame mirrorless camera for photo/video pros

Sony Electronics Inc. announced the latest addition to its Alpha 7S full-frame mirrorless camera series, the Alpha 7S III. The camera has a new 12.1MP back-illuminated full-frame image sensor with 15+ stop wide dynamic range, video recording capabilities including 4K 120pi and 10-bit 4:2:2 color depth, a new heat-dissipating mechanism, dual-slot relay recording enabling more than one-hour of 4K 60p... Read More
Camera hardware is still in crisis News Opinion 

Camera hardware is still in crisis

One of the most popular opinion articles on this site is from January 2018, where we discussed “Hardware in Crisis: Can Cameras Companies Compete.” We also followed up with “Six ways digital cameras should be competing with smartphones“, which mentioned ways digital cameras are superior to smartphones, including battery life, but added digital cameras still trail smartphones in key customer-loving... Read More
Adorama announces ‘Creators GearUP’ college student discount program Promotions 

Adorama announces ‘Creators GearUP’ college student discount program

Adorama announced a new Creators GearUP college-student discount program.  The Creators GearUP program offers verified college students discounts on a variety of products across categories sold through Adorama. Participating brands include Epson, Fujifilm, Flashpoint, Glow, Hasselbad, Manfrotto, Sigma, Sony, Tamron, Tenba, Westcott, and more. “We’re excited to announce the launch of our new student discount program to continue our mission... Read More
Sony expands capability of Camera Remote SDK News 

Sony expands capability of Camera Remote SDK

Sony Electronics Inc. announced an updated version 1.01 for the Camera Remote Software Development Kit, expanding the functionality and versatility of the SDK for developers and integrators. The new SDK Version 1.01 allows for improved functionality with professional drone applications thanks to the addition of Linux compatibility. Additionally, the new software will increase remote control capabilities over camera settings. New functions include:... Read More
Sony adds 12-24mm G Master lens with constant f/2.8 aperture New Products 

Sony adds 12-24mm G Master lens with constant f/2.8 aperture

Sony Electronics Inc. announced the FE 12-24mm F2.8 GM (model SEL1224GM) large-aperture ultra-wide zoom lens. The FE 12-24mm F2.8 GM lens extends the F2.8 range of Sony’s G Master series zoom lenses all the way from 12mm to 200mm and at 12mm, offers the world’s widest range of zoom at F2.8. At this focal length, it is possible to emphasize distance and... Read More
Olympus to sell camera business to Japan Industrial Partners News Opinion 

Olympus to sell camera business to Japan Industrial Partners

Camera pioneer and co-founder of the 4/3 format Olympus Corp. reached an agreement with Japan Industrial Partners Inc. (JIP) to sell its 84-year-old camera business to JIP for an undisclosed amount. Olympus’ statement said the two plan to sign a legally binding deal by Sept. 30 and close the transaction by Dec. 31, 2020. Olympus’ commitment to the digital camera... Read More
Sony introduces ZV-1 digital camera for vloggers New Products 

Sony introduces ZV-1 digital camera for vloggers

Sony Electronics Inc. announced the new pocket-sized Digital Camera ZV-1, a lightweight, compact camera for content creators and vloggers. “Sony’s new ZV-1 was purpose-built to meet the needs and demands of today’s video creators,” said Neal Manowitz, deputy president of Imaging Product and Solutions Americas at Sony Electronics. “We are always listening to our customers, and this camera is the... Read More
Sony upgrades VENICE and FX9 motion-picture cameras News 

Sony upgrades VENICE and FX9 motion-picture cameras

Sony Electronics Inc. will upgrade the firmware of its VENICE digital motion picture camera and FX9 full-frame camera in 2020. These firmware upgrades build on the two platforms’ extraordinary image capture and color science. VENICE 6.0 firmware update, available in November 2020, delivers more monitoring options and high frame rate. The FX9 update, expected in October, 2020, expands shooting and... Read More
Raspberry Pi adds $50 12.3 MP camera module News 

Raspberry Pi adds $50 12.3 MP camera module

Raspberry Pi, the increasingly useful homebrew computing platform, has added a 12.3-megapixel High-Quality Camera for just $50, alongside a range of interchangeable lenses starting at $25. Features include: 12.3 megapixel Sony IMX477 sensor 1.55μm × 1.55μm pixel size – double the pixel area of IMX219 Back-illuminated sensor architecture for improved sensitivity Support for off-the-shelf C- and CS-mount lenses Integrated back-focus... Read More
Tamron adds series of fast 70-180mm F/2.8 Di III VXD zoom lenses for Sony bodies New Products 

Tamron adds series of fast 70-180mm F/2.8 Di III VXD zoom lenses for Sony bodies

Tamron announced the 70-180mm F/2.8 Di III VXD (Model A056), a large aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras will be available in the U.S. on May 14 at $1199. Due to the spread of COVID-19, however, the release date or the product supply schedule could be delayed. The 70-180mm F/2.8 features a compact and lightweight design... Read More
Sony establishes $100 million COVID-19 Global Relief Fund News 

Sony establishes $100 million COVID-19 Global Relief Fund

Sony Corp. announced the establishment of the “Sony Global Relief Fund for COVID-19,” a $100 million fund to support those around the world affected by the COVID-19 virus. Sony will provide support in three areas: assistance for those individuals engaged in frontline medical and first responder efforts to fight the virus, support for children and educators who must now work... Read More
Sony spinning off camera, mobile division News 

Sony spinning off camera, mobile division

Sony Corp. announced it will establish, effective April 1, an intermediate holding company “Sony Electronics Corporation” incorporating these three businesses – Imaging Products & Solutions, Home Entertainment & Sound, and Mobile Communications – as well as related global sales and marketing, manufacturing, logistics, procurement, and engineering platforms. “Through the establishment of Sony Electronics Corporation, Sony will not only accelerate the... Read More
Sony adds large-aperture, ultra-wide-angle prime lens New Products News 

Sony adds large-aperture, ultra-wide-angle prime lens

Sony Electronics launched the G Lens series FE 20mm F1.8 G (model name SEL20F18G) compact, lightweight, ultra-wide prime lens for a variety of creative needs including portraits, astrophotography, landscape and street photography, as well as video. The FE 20mm F1.8 G is the widest full-frame prime lens in Sony’s E-mount lineup. The lens design features two advanced aspherical (AA) elements and three... Read More