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Digiday: How Shutterfly is trying to reach younger shoppers Marketing 

Digiday: How Shutterfly is trying to reach younger shoppers

GaryPageau ,
https://digiday.com/author/kimekodigiday-com/ Shutterfly CMO Craig Rowley outlined the company’s strategy to appeal to younger demographics through expanded offerings, according to an article in Digiday. The leading photo service company has been ramping up its social media, streaming, and online video efforts. “People are consuming media differently,” Rowley said to reporter Kimeko McCoy. “They’re showing up in different environments and we want to be... Read More
Shutterfly partners with Iris Apfel to launch exclusive NFT holiday cryptocard collection Marketing 

Shutterfly partners with Iris Apfel to launch exclusive NFT holiday cryptocard collection

GaryPageau
Shutterfly  announced a partnership with style icon Iris Apfel to create an exclusive NFT Holiday CryptoCard Collection for charity. The collection features rare and never-before-seen moments from Apfel’s century-long life. With three pieces in the collection, each individual NFT is designed to unveil one holiday moment. The photos are wrapped in a unique holiday card design inspired by Shutterfly’s 2021... Read More
WhiteWall launches Masterprint in France at Paris Photo fair Marketing 

WhiteWall launches Masterprint in France at Paris Photo fair

GaryPageau ,
Premium personalized photo printer WhiteWall launched its WhiteWall Masterprint in France as a partner of the Paris Photo trade fair, Nov. 11-14. Paris Photo, with almost 200 international exhibitors, is the largest international art fair for photography. The program was compelling for WhiteWall to participate in due to the quality of the exhibiting artists, the many opportunities for joint exchange, the... Read More
Michaels predicts 2022 as the year of “Mindful Making” Marketing News 

Michaels predicts 2022 as the year of “Mindful Making”

GaryPageau
The Michaels Companies, Inc., the largest arts and crafts retail chain in North America, released its first-ever trend predictions for 2022. Michaels’ trend experts are constantly tracking the materials and makes on the horizon — about 18 months before they’re in-store or trending on social, the company said. Through a combination of internal data, customer insights, and engagement with Makers... Read More
Popsa unveils two movies in Christmas digital brand campaign Marketing 

Popsa unveils two movies in Christmas digital brand campaign

GaryPageau
U.K.-based photobook brand Popsa launched two Christmas-themed ads as part of a digital brand campaign. Both films feature different stories combining creative storytelling with a heartfelt Christmas gift. One, “Mr. Cuddles goes Rogue” shows what happens when a beloved teddy bear is left behind at an aunt’s house for the lockdown. The second ad (above) shows how undocumented moments help... Read More
Vivid-Pix supporting November Alzheimer’s Awareness Month Marketing Promotions 

Vivid-Pix supporting November Alzheimer’s Awareness Month

GaryPageau ,
Vivid-Pix, creators of photo restoration software RESTORE, announced,  in recognition of November Alzheimer’s Awareness Month, Vivid-Pix CEO, Rick Voight will be sharing restored memories on the longevity podcast: “What’s Next: Living Longer Better Smarter”. Halloween, one of the most photographed days of the year, will be featured in the Vivid-Pix sponsored podcast. Halloween memories restored with Vivid-Pix software are reminisced by... Read More
Lizzie Ross from London creates the 75 millionth CEWE Photobook Marketing News 

Lizzie Ross from London creates the 75 millionth CEWE Photobook

GaryPageau ,
CEWE announced its 75 millionth CEWE PHOTOBOOK was produced for customer Lizzie Ross in the United Kingdom. CEWE started producing its signature books in 2005 and the millionth copy rolled off the presses two years later. The company says the CEWE PHOTOBOOK is now the best-selling photo book in Europe. About 6.5 million are produced each year. CEWE’s 75 millionth... Read More
The Dead Pixels Society podcast: Competing in online retail with Jason R. Boyce Marketing Podcasts 

The Dead Pixels Society podcast: Competing in online retail with Jason R. Boyce

GaryPageau
Gary Pageau of the Dead Pixels Society talks with online retail expert Jason R. Boyce about the challenges of today’s fourth-quarter holiday season, strategies for competing against Amazon,  how to respond when Amazon copies your product, and the benefit of private-label products. Boyce is the founder and CEO of Avenue7Media.com and the co-author, with Rick Cesari, of The Amazon Jungle. Boyce is an entrepreneur and CEO with nearly 20 years... Read More
Studio Source Yearbooks launches “Culture of Support” Campaign Marketing 

Studio Source Yearbooks launches “Culture of Support” Campaign

GaryPageau
Studio Source Yearbooks Overview from Studio Source Yearbooks. Leading national yearbook publisher, Studio Source Yearbooks, officially kicked off a new evolution of the brand recently, with a fresh look-and-feel, bringing to life a modern color palette and illustrations, the company said, adding “The ‘Culture of Support’ campaign signals the next chapter in our brand evolution work.” “Our tagline from the... Read More
Shutterfly launches brand campaign, “Make It a Thing” Marketing 

Shutterfly launches brand campaign, “Make It a Thing”

GaryPageau ,
Leading personalized photo products maker Shutterfly debuted the first fruits of the partnership with its new marketing agency, Mischief @ No Fixed Address, with its new “Make it a Thing” integrated marketing campaign. Shutterfly officially kicked off a new evolution of the brand positioning recently with a fresh brand look-and-feel, bringing to life a modern color palette and illustrations, the... Read More
NRF: Halloween spending to reach all-time high of $10.14 billion this year Marketing 

NRF: Halloween spending to reach all-time high of $10.14 billion this year

GaryPageau
Consumer spending on Halloween-related items is expected to reach an all-time high of $10.14 billion, up from $8.05 billion in 2020, according to the National Retail Federation’s (NRF) annual survey conducted by Prosper Insights & Analytics. Plans to celebrate Halloween are up this year compared with last and are close to pre-pandemic levels. “Americans plan to spend more than ever... Read More
10 steps to jumpstarting your holiday preparations Feature Marketing Tips and tricks 

10 steps to jumpstarting your holiday preparations

GaryPageau ,
Guest post by Elizabete Smite, Content Marketing Specialist at Printful This will be a holiday season like no other. With more people shifting to online shopping, it’s predicted ecommerce will reach its first trillion-dollar year of sales. As an ecommerce store owner, this means new potential customers and the opportunity to grow your online business this holiday season. It also... Read More
Maximize SEO and marketing with Lorraine Ball Marketing News Podcasts 

Maximize SEO and marketing with Lorraine Ball

GaryPageau
Gary Pageau of the Dead Pixels Society talks with marketing expert Lorraine Ball. She talks about effective strategies for boosting SEO, for creating content, and how to gauge the effectiveness of marketing. Ball is the founder of Roundpeg, a digital agency in Carmel, Indiana, building smart strategies for businesses who want to use internet marketing to grow. Founder of the Digital Toolbox, an online community for business owners... Read More
Retail shopping and marketing trends in a post-COVID world, with Michael Osborne, Wunderkind Marketing Podcasts 

Retail shopping and marketing trends in a post-COVID world, with Michael Osborne, Wunderkind

GaryPageau , ,
Gary Pageau of the Dead Pixels Society talks with Michael Osborne, president of Wunderkind about retail and marketing trends, how COVID-19 affected retail,  and why Precision Camera is his favorite camera store. Listen here. Osborne is the President of Wunderkind. With more than 30 years of experience in marketing technology, he is an established industry leader trusted by major brands such as Bloomingdale’s, Hilton, and Santander Bank. His... Read More
Layflat.com updates website to accommodate expanding business Marketing 

Layflat.com updates website to accommodate expanding business

GaryPageau
Meggen, Switzerland-based Layflat.com has continued to grow since its founding last year, the company says, driven by the success of its EU-qualified bookbinding systems in automating premium layflat book production. To support customers from around the world, Layflat.com now has sales/distribution/support partners in 22 countries and has updated its website www.layflat.com. “Small-to-medium size printers worldwide are recognizing that automating production... Read More