Category: Marketing – Page 8 – The Dead Pixels Society

NRF: Halloween spending to reach all-time high of $10.14 billion this year

September 22, 2021September 23, 2021 GaryPageau NRF

Consumer spending on Halloween-related items is expected to reach an all-time high of $10.14 billion, up from $8.05 billion in 2020, according to the National Retail Federation’s (NRF) annual survey conducted by Prosper Insights & Analytics. Plans to celebrate Halloween are up this year compared with last and are close to pre-pandemic levels. “Americans plan to spend more than ever... Read More

10 steps to jumpstarting your holiday preparations

September 20, 2021November 16, 2021 GaryPageau Marketing, Printful

Guest post by Elizabete Smite, Content Marketing Specialist at Printful This will be a holiday season like no other. With more people shifting to online shopping, it’s predicted ecommerce will reach its first trillion-dollar year of sales. As an ecommerce store owner, this means new potential customers and the opportunity to grow your online business this holiday season. It also... Read More

Marketing News Podcasts

Maximize SEO and marketing with Lorraine Ball

August 25, 2021August 25, 2021 GaryPageau

Gary Pageau of the Dead Pixels Society talks with marketing expert Lorraine Ball. She talks about effective strategies for boosting SEO, for creating content, and how to gauge the effectiveness of marketing. Ball is the founder of Roundpeg, a digital agency in Carmel, Indiana, building smart strategies for businesses who want to use internet marketing to grow. Founder of the Digital Toolbox, an online community for business owners... Read More

Marketing Podcasts

Retail shopping and marketing trends in a post-COVID world, with Michael Osborne, Wunderkind

July 22, 2021July 23, 2021 GaryPageau Michael Osborne, Precision Camera, Wunderkind

Gary Pageau of the Dead Pixels Society talks with Michael Osborne, president of Wunderkind about retail and marketing trends, how COVID-19 affected retail, and why Precision Camera is his favorite camera store. Listen here. Osborne is the President of Wunderkind. With more than 30 years of experience in marketing technology, he is an established industry leader trusted by major brands such as Bloomingdale’s, Hilton, and Santander Bank. His... Read More

Marketing

Layflat.com updates website to accommodate expanding business

June 15, 2021June 20, 2021 GaryPageau Layflat.com

Meggen, Switzerland-based Layflat.com has continued to grow since its founding last year, the company says, driven by the success of its EU-qualified bookbinding systems in automating premium layflat book production. To support customers from around the world, Layflat.com now has sales/distribution/support partners in 22 countries and has updated its website www.layflat.com. “Small-to-medium size printers worldwide are recognizing that automating production... Read More

Marketing Podcasts

Dead Pixels Society podcast: The changing trends of photographer education, with Skip Cohen

May 29, 2021May 30, 2021 GaryPageau Hasselblad, Polaroid, rangefinder, Skip Cohen, Skip Cohen University, WPPI

Gary Pageau of the Dead Pixels Society talks with industry veteran Skip Cohen, of Skip Cohen University (SCU). From his start washing bottles in a Polaroid Corp. lab, Cohen has crafted a long-standing career in multiple stages in the photographic industry. In this interview, Cohen talks about his varied career, starting his own company, business practices for photographers, and what lessons can be learned from COVID-19. Cohen... Read More

Marketing Podcasts

The Dead Pixels Society podcast: Lessons learned from a life in the photo business, with Fred Lerner, MailPix

April 24, 2021April 24, 2021 GaryPageau Eastman Kodak Co., Fred Lerner, Lerner Photo, Lerner Processing Labs, MailPix, Qualex

Gary Pageau of the Dead Pixels Society talks with Fred Lerner, CEO and founder, MailPix, about the photo/imaging business. A meeting in a summer camp darkroom started Lerner on a decades-long career with leading photo industry companies like Berkey Photo and Eastman Kodak Co., as well as his own photofinishing labs, Lerner Photo and Lerner Processing Labs. He was also active in the Australian photofinishing industry at the dawn of one-hour processing. Later, ... Read More

Marketing

NRF: Mother’s Day spending to total $28.1 billion

April 21, 2021April 24, 2021 GaryPageau Mother's Day, NRF

Mother’s Day spending is expected to total a record $28.1 billion this year, up by $1.4 billion from 2020, according to the annual survey released by the National Retail Federation (NRF). Approximately 83 percent of U.S. adults are expected to celebrate the annual holiday. “There is a lot of consumer optimism around Mother’s Day this year as more people are... Read More

Marketing News Promotions

CG Pro Prints launches national pro photographer promotion campaign

March 31, 2021 GaryPageau CG Pro Prints, Circle Graphics

CG Pro Prints, the professional output business of Circle Graphics, is campaigning to raise the value of professional photography to consumers. The company has launched an expansive Professional Photographer Billboard Project, fueled by a nationwide talent search, which will result in more than 100 billboards touting the reasons why a consumer should hire a professional photographer. The billboards go live... Read More

Marketing Podcasts

The Dead Pixels Society podcast: Adapting to rapid technology change, with Marion Duchesne, CEO and founder, Mediaclip

March 21, 2021March 26, 2021 GaryPageau Mediaclip, The Dead Pixels Society

Gary Pageau of the Dead Pixels Society talks with Marion Duchesne, CEO and founder of Mediaclip, a Montreal, Canada, leader in the photo personalization software market. Duschene has lead the company through numerous technological, marketing, and strategic changes over the 15-year-life of the company. Duchesne also talks about her experience as a woman founder in the photo technology industry and... Read More

Marketing

WhiteWall expands Ambassador Program with five new faces

March 10, 2021March 15, 2021 GaryPageau WhiteWall

WhiteWall is expanding its Ambassador Program with the addition of five international photographers who will provide insights into their daily professional lives and their work with WhiteWall products. There are now a total of nine. The program is scheduled to expand further in the second half of 2021. Since launched in October 2020, WhiteWall Ambassador Program expanded its reach with... Read More

Marketing

NRF: 2021 could see record retail sales growth but economy still hinges on coronavirus

March 3, 2021March 5, 2021 GaryPageau NRF

A wide array of economic indicators point toward potentially record retail sales growth during 2021, but the coronavirus pandemic remains the biggest challenge for the year, according to the National Retail Federation (NRF). “There is no doubt the economy is positioned for growth in 2021, but how much growth comes down to a single non-economic force – the coronavirus,” said... Read More

Market research Marketing

NRF forecasts retail sales to exceed $4.33 trillion in 2021 as vaccine rollout expands

February 24, 2021February 24, 2021 GaryPageau NRF

The National Retail Federation issued its annual forecast, anticipating retail sales will grow between 6.5 percent and 8.2 percent to more than $4.33 trillion in 2021 as more individuals get vaccinated and the economy reopens. “Despite the continuing health and economic challenges COVID-19 presents, we are very optimistic that healthy consumer fundamentals, pent-up demand and widespread distribution of the vaccine... Read More

Marketing Podcasts

Dead Pixels Society podcast: The consumer-focused approach of award-winning photo app, Popsa

January 8, 2021January 18, 2021 GaryPageau CeWe, Popsa

Gary Pageau of the Dead Pixels Society talks with Liam Houghton, CEO, and Declan Mellett, chairman, of Popsa, the U.K.-based photo book app. Houghton and Mellett talked about the company’s non-traditional beginnings, its customer-focused design and strategy and the future role AI will play in the creation of personalized photo content. Popsa launched in March 2016. The app is now available in 50 countries around the globe and... Read More

Marketing

Lensrentals shares gear rental trends

January 5, 2021January 10, 2021 GaryPageau Canon, Fujifilm, Lensrentals, Nikon, Sigma, Sony, Tamron

LensRentals published its annual review of camera body and lens rentals for the year. Despite the global pandemic that brought much of the industry to a halt, the company was still able to rent thousands of pieces of gear. As customary, Canon dominated the new release chart in 2020, with RF mounts being rented 8 times that of rentals of Nikon... Read More