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Canon adds filmmakers to Explorers of Light Program Marketing 

Canon adds filmmakers to Explorers of Light Program

Canon U.S.A., Inc.,  announced six filmmakers will join its celebrated Explorers of Light program, welcoming a new class of storytellers focused on the craft of cinematography. Canon’s newest Explorers of Light include cinematographers Christine Ng, Claudia Raschke, David Klein, ASC, and Shana Hagan, ASC, as well as directors Matthew Heineman and Rudy Valdez. “For 30 years, the Explorers of Light program has been a platform for education and inspiration,” said Brian... Read More
Nikon launches Nikon Creators Official Partners Program for Z-camera user/influencers Marketing 

Nikon launches Nikon Creators Official Partners Program for Z-camera user/influencers

Nikon Inc. has launched the Nikon Creators Official Partners program, recognizing avid Nikon Z mirrorless camera system users who represent where the industry is headed. This program aims to support and amplify the creative community, partnering with artists who are defining visual storytelling while documenting their distinctive process, the company said. Nikon plans to support these creators by helping to... Read More
Mastering customer service excellence: Richard Blank’s journey in Costa Rica Marketing 

Mastering customer service excellence: Richard Blank’s journey in Costa Rica

Embark with us on a journey to the heart of entrepreneurship as Richard Blank shares the vibrant tale of his rise to business success in Costa Rica. From his early days as a Spanish major, Blank’s path diverged from family expectations, leading him to the lush tropics where he cultivated a top-tier bilingual call center. His story is one of... Read More
KEH launches “Better Than New” campaign to promote pre-owned gear Marketing 

KEH launches “Better Than New” campaign to promote pre-owned gear

KEH, North America’s premier purchaser and reseller of pre-owned camera gear, announced the launch of its ‘Better Than New’ campaign to promote the benefits photographers receive when utilizing pre-owned instead of purchasing new. With KEH’s long history and foundational services built on buying, selling, and trading, customers receive budget-friendly, sustainable, and trustworthy equipment. The ‘Better Than New’ campaign will be... Read More
From Pixels to Perception: The Marketing Odyssey of Gee Ranasinha Marketing Podcasts 

From Pixels to Perception: The Marketing Odyssey of Gee Ranasinha

Unlock the mysteries of marketing’s impact on business success as Gee Ranasinha, CEO of Kexino, takes us on a revealing expedition into the heart of digital transformation and strategic branding. The conversation with Gary Pageau of the Dead Pixels Society travels from the early days of digital photography to the intricacies of crafting marketing strategies that resonate with consumers and outshine the competition. Reflecting on his... Read More
IMG.LY’s pivot from trending photo service to product development leader, with Eray Basar Marketing 

IMG.LY’s pivot from trending photo service to product development leader, with Eray Basar

Discover the transformative journey of IMG.LY‘s Eray Basar as we traverse the landscape of tech innovation and product development. In this candid conversation with Gary Pageau of the Dead Pixels Society, Basar shares the highs and lows of starting a tech-focused agency that launched a popular Twitter photo service and the subsequent pivot to a product development powerhouse. He shares IMG.LY’s the importance of adaptable business models, the... Read More
Charting creative entrepreneurship and small business marketing with Drew Donaldson Marketing Podcasts 

Charting creative entrepreneurship and small business marketing with Drew Donaldson

Have you ever found yourself at a career crossroads, yearning for creative liberation and the thrill of entrepreneurship? Drew Donaldson, founder of GroHaus, joins Gary Pageau of the Dead Pixels Society to share his transformation from a film and television graduate to a marketing maven. Donaldson transports us through inspirations drawn from his parents’ business savvy, and how a mix of resilience, strategic thinking, and a dash... Read More
albelli-Photobox Group rebrands as Storio, names new CEO Marketing News 

albelli-Photobox Group rebrands as Storio, names new CEO

albelli-Photobox Group, parent company to Photobox UK and Bonusprint announced its rebranding into Storio group. The European maker of personalized photo products has consolidated revenues of more than EUR 340 million and more than 11 million customers. At the same time, the company announced a successor to outgoing CEO, Tristan Money, who led the company for nine years. The announcement... Read More
Maximizing your Google Ads impact with Dimitri Smirnov, Big Life Marketing Marketing Podcasts 

Maximizing your Google Ads impact with Dimitri Smirnov, Big Life Marketing

Unlock the secrets to maximize the impact of Google Ads with insights from Dimitri Smirnov, CEO of Big Life Marketing. In this interview with Gary Pageau of the Dead Pixels Society, Smirnov reveals how to make each ad dollar work harder, and why your business should leverage Google’s extensive reach, especially in the photo imaging industry. Venture deeper into digital marketing as... Read More
Shifting Paradigms in Photo Prints and Advertising with Frintz’s Bill Testa Marketing Podcasts 

Shifting Paradigms in Photo Prints and Advertising with Frintz’s Bill Testa

Learn more about the intersection of photo printing and direct-response advertising as Gary Pageau of the Dead Pixels Society as he interviews  Bill Testa, the mastermind behind the new free photo-printing app, Frintz.  Moving away from his three-decade tenure in the printing industry, Testa has crafted an innovative platform where free, high-quality photos meet targeted advertising. Frintz is a fresh approach to consumer engagement and brand... Read More
JCPenney announces free professional headshots Marketing 

JCPenney announces free professional headshots

JCPenney, through its partner, the Shutterfly division JCPenney Portraits by Lifetouch, is once again offering free professional headshots through its Snapshot for Success program, for the first 3,000 customers who sign before Feb 7. “At JCPenney, we are committed to serving America’s diverse, working families. Snapshot for Success is one way we’re standing with our communities to help make the... Read More
Exploring Mobile-First Design, AI, and Photography with Zenfolio’s Keith Barraclough Marketing News Podcasts 

Exploring Mobile-First Design, AI, and Photography with Zenfolio’s Keith Barraclough

In this episode of the Dead Pixels Society podcast, Gary Pageau talks again with Keith Barraclough, CTO and CPO of Zenfolio, a comprehensive business solution tailored for photographers, complete with beautiful galleries, CRM, and campaign management capabilities. Barraclough describes Zenfolio’s pivotal role of mobile-first design and how AI is revolutionizing workflows for photographers. Barraclough describes the company solutions AI brings, from showcasing mobile device products to providing... Read More
Celebrity photo greeting cards get media attention Marketing News 

Celebrity photo greeting cards get media attention

Holiday greetings never went out of style but now the products are getting some high-wattage partnerships. As previously reported, Shutterfly brought back reality TV star Kris Jenner for a second year as a celebrity spokesperson. High-profile consumer media like The Daily Mail covered the promotion as if it were news.     Minted, the premium design marketplace for holiday cards... Read More
The Power of Differentiation and Audacious Leadership with Roy Osing Marketing 

The Power of Differentiation and Audacious Leadership with Roy Osing

Are you ready to challenge the status quo and dare to be different in business?  Gary Pageau of the Dead Pixels Society sits down with Roy Osing, a seasoned entrepreneur who’s trailblazed his way through the Canadian telecom industry, establishing a multi-billion dollar company from scratch over the span of 40 years. Osing’s mantra – “be different or be dead” – has been the backbone... Read More
Kodak Moments highlights power of printed pictures in new videos Marketing 

Kodak Moments highlights power of printed pictures in new videos

Kodak Moments has launched a series of videos centered around the value of displaying printed photos in the home. The “Let Your Home Tell Your Story” series of videos features vignettes of how printed photos displayed in the home cam make special moments last longer. The subjects range from a pair of best friends getting matching tattoos to a father... Read More