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Dead Pixels Society podcast: The changing trends of photographer education, with Skip Cohen Marketing Podcasts 

Dead Pixels Society podcast: The changing trends of photographer education, with Skip Cohen

GaryPageau , , , , ,
Gary Pageau of the Dead Pixels Society talks with industry veteran Skip Cohen, of Skip Cohen University (SCU). From his start washing bottles in a Polaroid Corp. lab, Cohen has crafted a long-standing career in multiple stages in the photographic industry. In this interview, Cohen talks about his varied career, starting his own company,  business practices for photographers, and what lessons can be learned from COVID-19. Cohen... Read More
The Dead Pixels Society podcast: Lessons learned from a life in the photo business, with Fred Lerner, MailPix Marketing Podcasts 

The Dead Pixels Society podcast: Lessons learned from a life in the photo business, with Fred Lerner, MailPix

GaryPageau , , , , ,
Gary Pageau of the Dead Pixels Society talks with Fred Lerner, CEO and founder, MailPix, about the photo/imaging business. A meeting in a summer camp darkroom started Lerner on a decades-long career with leading photo industry companies like Berkey Photo and Eastman Kodak Co., as well as his own photofinishing labs, Lerner Photo and Lerner Processing Labs. He was also active in the Australian photofinishing industry at the dawn of one-hour processing. Later, ... Read More
NRF: Mother’s Day spending to total $28.1 billion Marketing 

NRF: Mother’s Day spending to total $28.1 billion

GaryPageau ,
Mother’s Day spending is expected to total a record $28.1 billion this year, up by $1.4 billion from 2020, according to the annual survey released by the National Retail Federation (NRF). Approximately 83 percent of U.S. adults are expected to celebrate the annual holiday. “There is a lot of consumer optimism around Mother’s Day this year as more people are... Read More
CG Pro Prints launches national pro photographer promotion campaign Marketing News Promotions 

CG Pro Prints launches national pro photographer promotion campaign

GaryPageau ,
CG Pro Prints, the professional output business of Circle Graphics, is campaigning to raise the value of professional photography to consumers. The company has launched an expansive Professional Photographer Billboard Project, fueled by a nationwide talent search, which will result in more than 100 billboards touting the reasons why a consumer should hire a professional photographer. The billboards go live... Read More
The Dead Pixels Society podcast: Adapting to rapid technology change, with Marion Duchesne, CEO and founder, Mediaclip Marketing Podcasts 

The Dead Pixels Society podcast: Adapting to rapid technology change, with Marion Duchesne, CEO and founder, Mediaclip

GaryPageau ,
Gary Pageau of the Dead Pixels Society talks with Marion Duchesne, CEO and founder of Mediaclip, a Montreal, Canada, leader in the photo personalization software market. Duschene has lead the company through numerous technological, marketing, and strategic changes over the 15-year-life of the company. Duchesne also talks about her experience as a woman founder in the photo technology industry and... Read More
WhiteWall expands Ambassador Program with five new faces Marketing 

WhiteWall expands Ambassador Program with five new faces

GaryPageau
WhiteWall is expanding its Ambassador Program with the addition of five international photographers who will provide insights into their daily professional lives and their work with WhiteWall products. There are now a total of nine. The program is scheduled to expand further in the second half of 2021. Since launched in October 2020, WhiteWall Ambassador Program expanded its reach with... Read More
NRF: 2021 could see record retail sales growth but economy still hinges on coronavirus Marketing 

NRF: 2021 could see record retail sales growth but economy still hinges on coronavirus

GaryPageau
A wide array of economic indicators point toward potentially record retail sales growth during 2021, but the coronavirus pandemic remains the biggest challenge for the year, according to the National Retail Federation (NRF). “There is no doubt the economy is positioned for growth in 2021, but how much growth comes down to a single non-economic force – the coronavirus,” said... Read More
NRF forecasts retail sales to exceed $4.33 trillion in 2021 as vaccine rollout expands Market research Marketing 

NRF forecasts retail sales to exceed $4.33 trillion in 2021 as vaccine rollout expands

GaryPageau
The National Retail Federation issued its annual forecast, anticipating retail sales will grow between 6.5 percent and 8.2 percent to more than $4.33 trillion in 2021 as more individuals get vaccinated and the economy reopens. “Despite the continuing health and economic challenges COVID-19 presents, we are very optimistic that healthy consumer fundamentals, pent-up demand and widespread distribution of the vaccine... Read More
Dead Pixels Society podcast: The consumer-focused approach of award-winning photo app, Popsa Marketing Podcasts 

Dead Pixels Society podcast: The consumer-focused approach of award-winning photo app, Popsa

GaryPageau ,
Gary Pageau of the Dead Pixels Society talks with Liam Houghton, CEO, and Declan Mellett, chairman, of Popsa, the U.K.-based photo book app. Houghton and Mellett talked about the company’s non-traditional beginnings, its customer-focused design and strategy and the future role AI will play in the creation of personalized photo content. Popsa launched in March 2016. The app is now available in 50 countries around the globe and... Read More
Lensrentals shares gear rental trends Marketing 

Lensrentals shares gear rental trends

GaryPageau , , , , , ,
LensRentals published its annual review of camera body and lens rentals for the year. Despite the global pandemic that brought much of the industry to a halt, the company was still able to rent thousands of pieces of gear. As customary, Canon dominated the new release chart in 2020, with RF mounts being rented 8 times that of rentals of Nikon... Read More
How to help your business grow through optimized blog posts Marketing 

How to help your business grow through optimized blog posts

GaryPageau ,
Business owners are most likely aware of the need for advertising to grow their ventures online. This can come in the form of digital posters, product photos, and website design. But sometimes, the aforementioned variables just don’t do the trick in generating leads. Luckily, optimized blog posts have become game-changers, helping to increase brand awareness and getting people to visit... Read More
Canva study reveals creative photography on the rise Marketing 

Canva study reveals creative photography on the rise

GaryPageau
Global online design platform Canva has released new research revealing an enduring boost in individual creativity across the United States., as Americans find new ways to find fulfillment during the pandemic. The nationally representative study of 2,000 Americans, commissioned by Canva, reveals more than half (51 percent) of Americans have picked-up a new creative past-time, or revisited an old one, since... Read More
MailPix, Erin Manning team up for holiday card photo tips Marketing News 

MailPix, Erin Manning team up for holiday card photo tips

GaryPageau ,
MailPix, the photo-printing, canvas and gifting site, has released a video “Holiday Portraits for Your Photo Cards” featuring Erin Manning, photographer and media personality. In the five-minute video, Manning provides easy-to-follow fun tips for getting the best family photos for a holiday greeting card, using any camera. Among the tips: Have a card design picked out ahead of time –... Read More
CEWE counters discount positioning with “What Really Counts” campaign Marketing 

CEWE counters discount positioning with “What Really Counts” campaign

GaryPageau
Europe’s largest photo printing company, CEWE, launched a campaign to be the antithesis of deep discounts and promotional prices fo the holiday season by emphasizing the emotional appeal of photo products. “Every day, our customers entrust us with their most personal things in the form of their photos,” says Thomas Mehls, CEWE board member. “That is why it is extremely... Read More